Dr Muhammad Asim Imran

Research Centre Coordinator

School of Chemical Engineering

Faculty of Sciences, Engineering and Technology

As a results-driven communication scholar with a profound interest in ageing population dynamics, aged care, and ageing discourses in media, I offer a comprehensive background that seamlessly integrates academic excellence and professional versatility. Holding a Ph.D. in Media and Communication from the University of Adelaide, my expertise extends beyond research to include project management, communication strategy, and grant administration. With a diverse footprint across Asia, Europe, the Middle East, and Australia, I've cultivated a unique blend of experiences that enriches my understanding of global communication practices.

Career
Publications
Grants and Funding
Teaching
Professional Activities
Contact

Appointments

Date	Position	Institution name
2023 - ongoing	Research Centre Coordinator	University of Adelaide
2022 - 2023	Research Grants Coordinator	University of Adelaide
2021 - 2022	Events & Engagement Officer \| Media and Corporate Relations	University of Adelaide
2021 - 2021	LCE Event Manager	University of Adelaide
2020 - 2021	Academic Tutor & Assessment Marker	University of Adelaide
2015 - 2017	Lecturer	Effat University
2013 - 2015	Customer Services Manager	Danube, Saudi Arabia
2010 - 2010	Research Assistant	University of Bedfordshire

Awards and Achievements

Date	Type	Title	Institution Name	Country	Amount
2017	Scholarship	Beacon of Enlightenment Scholarship	University of Adelaide	Australia	AUD 90 000
2010	Achievement	Distinction in MA (Mass Communication)	University of Bedfordshire	United Kingdom	-

Language Competencies

Language	Competency
Arabic	Can read, write and understand spoken
English	Can read, write, speak, understand spoken and peer review
Malay	Can read, write and understand spoken
Urdu	Can read, write, speak, understand spoken and peer review

Education

Date	Institution name	Country	Title
2021	University of Adelaide	Australia	PhD (Media and Communication)
2010	University of Bedfordshire	United Kingdom	Master of Arts in Mass Communication (Distinction)

Certifications

Date	Title	Institution name	Country
2021	First Aid - Provide First Aid and CPR	CBD College	Australia
2021	Evaluating Learning & Teaching Effectiveness	University of Adelaide	Australia
2021	Introduction to University Teaching	University of Adelaide	Australia
2019	Standard Mental Health First Aider	Mental Health First Aid Australia	Australia

Research Interests

Communication & Media Studies Communications and Media Policy Discourse and Pragmatics Journalism Studies Language, Communication and Culture Media Studies

Journals

Year	Citation
2024	Imran, M. A. (2024). Development journalism and revitalisation of familism in Malaysia. Media International Australia, 191(1), 58-72. DOI Scopus4 WoS1
2024	Imran, M. A., & Ahmed, Z. (2024). ‘We’re in this together’ – COVID-19 statements by Boris Johnson: A discourse analysis. Media International Australia, 1-17. DOI Scopus1
2024	Imran, M. A. (2024). Dissecting Crisis Communication: A Critical Discourse Analysis of Leadership Strategies in Australia and New Zealand During the COVID-19 Pandemic. Communication Studies, 1-21. DOI
2023	Imran, M. A., & Bowd, K. (2023). Passivity and exclusion: media power in the construction of the aged-care debate in Australia and Malaysia. Communication Research and Practice, 9(2), 121-141. DOI Scopus4 WoS1
2023	Imran, M. A., & Budarick, J. (2023). Discursive construction of identities for older people in news: A critical discourse analysis of Malaysian newspapers. Australian Journalism Review, 45(2), 161-180. DOI Scopus2 WoS1
2023	Imran, M. A. (2023). Redefining older Australians: moving beyond stereotypes and consumer narratives in print media representations. Media International Australia, 18 pages. DOI
2022	Imran, M. A., & Bowd, K. (2022). Consumers and commodification: The marketization of aged care in the Australian press. Australian Journalism Review, 44(1), 117-135. DOI Scopus6 WoS4
2022	Imran, M. A. (2022). News Values, Older People and Journalistic Practices in Australia and Malaysia. Platform: journal of media and communication, 9(2), 55-76. DOI Scopus3

Conference Papers

Year	Citation
2022	Imran, M. A. (2022). Community-building during crisis: Analysis of world leaders’ communication during COVID-19. In Australian and New Zealand Communication Association (ANZCA) 2022 Conference. University of Wollongong Australia.
2021	Imran, M. A. (2021). Media power and the ageing population: Comparing presses in the East and the West. In Australian and New Zealand Communication Association (ANZCA) 2021 Conference. University of Melbourne Australia.
2019	Imran, M. A. (2019). Media Portrayal of Ageing. In Multimodal Research 2019 - International Conference: Auckland, New Zealand. University of Auckland, New Zealand.
2019	Imran, M. A. (2019). A cross-cultural comparison of media discourses in Australia and Malaysia. In Australian and New Zealand Communication Association Annual Conference (ANZCA) 2019. Canberra, Australia.

Theses

Year	Citation
2021	Imran, M. A. (2021). Media Portrayal of Ageing: A Cross-Cultural Comparison of Media Discourses in Australia and Malaysia. (PhD Thesis, University of Adelaide).
2010	Imran, M. A. (2010). Investigation of British Photojournalism A case study of 50 years of British Newspapers 1968-2008. (Master's Thesis, UNIVERSITY OF BEDFORDSHIRE, LUTON).

Beacon of Enlightenment PhD Scholarship

Tutor and Assessment Marker – Media Policy and Media Law

Memberships

Date	Role	Membership	Country
2022 - ongoing	Member	The Australasian Research Management Society (ARMS)	Australia
2022 - ongoing	Member	Journalism Education & Research Association of Australia	Australia
2021 - ongoing	Member	Australian and New Zealand Communication Association (ANZCA)	Australia

Position: Research Centre Coordinator
Email: muhammadasim.imran@adelaide.edu.au
Campus: North Terrace
Building: Engineering Annexe, floor First Floor
Room: 104
Org Unit: School of Chemical Engineering