Muhammad Asim Imran

Research Interests

Communication & Media Studies Communications and Media Policy Discourse and Pragmatics Journalism Studies Language, Communication and Culture Media Studies

Dr Muhammad Asim Imran

Research Centre Coordinator

School of Chemical Engineering

Faculty of Sciences, Engineering and Technology

As a results-driven communication scholar with a profound interest in ageing population dynamics, aged care, and ageing discourses in media, I offer a comprehensive background that seamlessly integrates academic excellence and professional versatility. Holding a Ph.D. in Media and Communication from the University of Adelaide, my expertise extends beyond research to include project management, communication strategy, and grant administration. With a diverse footprint across Asia, Europe, the Middle East, and Australia, I've cultivated a unique blend of experiences that enriches my understanding of global communication practices.

Date Position Institution name
2023 - ongoing Research Centre Coordinator University of Adelaide
2022 - 2023 Research Grants Coordinator University of Adelaide
2021 - 2022 Events & Engagement Officer | Media and Corporate Relations University of Adelaide
2021 - 2021 LCE Event Manager University of Adelaide
2020 - 2021 Academic Tutor & Assessment Marker University of Adelaide
2015 - 2017 Lecturer Effat University
2013 - 2015 Customer Services Manager Danube, Saudi Arabia
2010 - 2010 Research Assistant University of Bedfordshire

Date Type Title Institution Name Country Amount
2017 Scholarship Beacon of Enlightenment Scholarship University of Adelaide Australia AUD 90 000
2010 Achievement Distinction in MA (Mass Communication) University of Bedfordshire United Kingdom -

Language Competency
Arabic Can read, write and understand spoken
English Can read, write, speak, understand spoken and peer review
Malay Can read, write and understand spoken
Urdu Can read, write, speak, understand spoken and peer review

Date Institution name Country Title
2021 University of Adelaide Australia PhD (Media and Communication)
2010 University of Bedfordshire United Kingdom Master of Arts in Mass Communication (Distinction)

Date Title Institution name Country
2021 First Aid - Provide First Aid and CPR CBD College Australia
2021 Evaluating Learning & Teaching Effectiveness University of Adelaide Australia
2021 Introduction to University Teaching University of Adelaide Australia
2019 Standard Mental Health First Aider Mental Health First Aid Australia Australia

Year Citation
2024 Imran, M. A. (2024). Development journalism and revitalisation of familism in Malaysia. Media International Australia, 191(1), 58-72.
DOI Scopus4 WoS1
2024 Imran, M. A., & Ahmed, Z. (2024). ‘We’re in this together’ – COVID-19 statements by Boris Johnson: A discourse analysis. Media International Australia, 1-17.
DOI Scopus2
2024 Imran, M. A. (2024). Dissecting Crisis Communication: A Critical Discourse Analysis of Leadership Strategies in Australia and New Zealand During the COVID-19 Pandemic. Communication Studies, 1-21.
DOI
2023 Imran, M. A., & Bowd, K. (2023). Passivity and exclusion: media power in the construction of the aged-care debate in Australia and Malaysia. Communication Research and Practice, 9(2), 121-141.
DOI Scopus6 WoS1
2023 Imran, M. A., & Budarick, J. (2023). Discursive construction of identities for older people in news: A critical discourse analysis of Malaysian newspapers. Australian Journalism Review, 45(2), 161-180.
DOI Scopus3 WoS1
2023 Imran, M. A. (2023). Redefining older Australians: moving beyond stereotypes and consumer narratives in print media representations. Media International Australia, 194(1), 18 pages.
DOI
2022 Imran, M. A., & Bowd, K. (2022). Consumers and commodification: The marketization of aged care in the Australian press. Australian Journalism Review, 44(1), 117-135.
DOI Scopus6 WoS4
2022 Imran, M. A. (2022). News Values, Older People and Journalistic Practices in Australia and Malaysia. Platform: journal of media and communication, 9(2), 55-76.
DOI Scopus3
- Imran, M. A. (n.d.). Comparative Analysis of AI Integration in Media and Communication Curricula: Case Studies From Australia and Egypt. Journalism & Mass Communication Educator.
DOI

Year Citation
2022 Imran, M. A. (2022). Community-building during crisis: Analysis of world leaders’ communication during COVID-19. In Australian and New Zealand Communication Association (ANZCA) 2022 Conference. University of Wollongong Australia.
2021 Imran, M. A. (2021). Media power and the ageing population: Comparing presses in the East and the West. In Australian and New Zealand Communication Association (ANZCA) 2021 Conference. University of Melbourne Australia.
2019 Imran, M. A. (2019). Media Portrayal of Ageing. In Multimodal Research 2019 - International Conference: Auckland, New Zealand. University of Auckland, New Zealand.
2019 Imran, M. A. (2019). A cross-cultural comparison of media discourses in Australia and Malaysia. In Australian and New Zealand Communication Association Annual Conference (ANZCA) 2019. Canberra, Australia.

Year Citation
2021 Imran, M. A. (2021). Media Portrayal of Ageing: A Cross-Cultural Comparison of Media Discourses in Australia and Malaysia. (PhD Thesis, University of Adelaide).
2010 Imran, M. A. (2010). Investigation of British Photojournalism A case study of 50 years of British Newspapers 1968-2008. (Master's Thesis, UNIVERSITY OF BEDFORDSHIRE, LUTON).

Beacon of Enlightenment PhD Scholarship

Tutor and Assessment Marker â€“  Media Policy and Media Law

Date Role Membership Country
2022 - ongoing Member The Australasian Research Management Society (ARMS) Australia
2022 - ongoing Member Journalism Education & Research Association of Australia Australia
2021 - ongoing Member Australian and New Zealand Communication Association (ANZCA) Australia

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