Md Afnan Hossain

Dr Md Afnan Hossain

Lecturer

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.

Dr Md Afnan Hossain is a Lecturer in Business Analytics at the University of Adelaide, Australia. He has previously held academic positions at the University of Wollongong and the University of Melbourne. Before relocating to Australia, he worked as a Senior Lecturer at North South University and as a Lecturer at Southeast University.
Dr Hossain’s research explores critical topics in business analytics, with a particular focus on marketing and customer analytics, as well as customer-centric innovations driven by AI and generative AI. His work is dedicated to delivering both societal and economic value through data-informed decision-making. He has published in highly regarded journals, including the Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, Technovation, Journal of Enterprise Information Management, and Technological Forecasting and Social Change, among others.
In addition to his research and teaching, Dr Hossain contributes to the academic community through editorial service. He is an Associate Editor for Global Business Review and serves on the Editorial Review Boards of the Journal of Business Analytics, Electronic Markets, and the EuroMed Journal of Business.

  • Appointments
    Date Position Institution name
    2024 - ongoing Lecturer University of Adelaide
    2023 - 2023 Lecturer University of Wollongong
    2022 - 2022 Sessional Academic University of Melbourne
    2020 - 2022 A/Lecturer & Tutor University of Wollongong
    2016 - 2019 Senior Lecturer North South University
    2014 - 2015 Lecturer Southeast University

  • Awards and Achievements
    Date Type Title Institution Name Country Amount
    2023 Honour PhD thesis - Examiners’ Commendation for Outstanding Thesis University of wollongong Australia -
    2021 Research Award Higher Degree Research Excellence Award University of Wollongong Australia -
    2020 Research Award Research Grant Toulouse Business School France Euro 10000
    2019 Scholarship PhD - University Postgraduate Award (UPA) University of Wollongong Australia AUD 112,000
    2019 Scholarship PhD - International Postgraduate Tuition Award (IPTA) University of Wollongong Australia AUD 135,000

  • Education
    Date Institution name Country Title
    University of Wollongong Australia PhD
    University of East London United Kingdom MSc

  • Postgraduate Training
    Date Title Institution Country
    Data preparation and visualization with SAS (R) SAS Australia
    Market insights and model building SAS Australia
    Shaping a business analytics curriculum SAS Australia
    Training on IBM SPSS Modeler, Python and Power BI University of Wollongong Australia
    Training on IBM SPSS and Tableau North South University Bangladesh
    Training on Smart PLS PLS-SEM Academy Germany

  • Certifications
    Date Title Institution name Country
    — Applied Business Analytics MIT Sloan School of Management USA, Online
    — Applying Knowledge Management: Principles and Practices University of Oxford UK, On Campus
    — Globalization: Curse or Blessing University of Cambridge UK, On Campus
    — Strategic Marketing Imperial College London UK, On Campus
    — Machine Learning and AI for Research in Python Instats Italy, Online

  • Research Interests
    Business analytics Marketing technology Artificial Intelligence

  • Journals
    Year Citation
    2025 Rahman, M. S., Hossain, M. A., Rushan, M. R. I., Hassan, H., & Talwar, V. (2025). Quality of care in mental health services: does patient engagement play a role?. International Journal of Quality and Reliability Management, 42(1), 1-32.
    DOI
    2024 Hossain, M. A., Akter, S., Yanamandram, V., & Strong, C. (2024). Navigating the platform economy: Crafting a customer analytics capability instrument. Journal of Business Research, 170, 17 pages.
    DOI Scopus8
    2023 Hossain, M. A., Akter, S., Yanamandram, V., & Wamba, S. F. (2023). Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations. Technological Forecasting and Social Change, 194, 12 pages.
    DOI Scopus12
    2023 Akter, S., Hossain, M. A., Sajib, S., Sultana, S., Rahman, M., Vrontis, D., & McCarthy, G. (2023). A framework for AI-powered service innovation capability: Review and agenda for future research. Technovation, 125, 17 pages.
    DOI Scopus132 WoS6
    2023 Akter, S., Hossain, M. A., Hani, U., Vrontis, D., Thrassou, A., & Arslan, A. (2023). Addressing the grand challenges of poverty with data-driven creative service offerings. Journal of Product Innovation Management, 41(2), 31 pages.
    DOI Scopus11
    2023 Akter, S., Hossain, M. A., Tarba, S. Y., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?. Industrial Marketing Management, 109, 44-57.
    DOI Scopus9
    2023 Rahman, M. S., Bag, S., Hossain, M. A., Abdel Fattah, F. A. M., Gani, M. O., & Rana, N. P. (2023). The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement. Journal of Retailing and Consumer Services, 72, 15 pages.
    DOI Scopus88 WoS15
    2022 Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Ibne Mokter, A. M. (2022). Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees. Information Technology and People, 35(1), 316-343.
    DOI Scopus11 WoS10
    2022 Akter, S., Babu, M. M., Hossain, M. A., & Hani, U. (2022). Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare. Journal of Business Research, 140, 95-106.
    DOI Scopus51 WoS17
    2022 Rahman, M. S., Hossain, M. A., Chowdhury, A. H., & Hoque, M. T. (2022). Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic. Journal of Enterprise Information Management, 35(1), 214-236.
    DOI Scopus16 WoS5
    2022 Rahman, M. S., Bag, S., Hassan, H., Hossain, M. A., & Singh, R. K. (2022). Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking, 29(4), 1306-1331.
    DOI Scopus29 WoS11
    2022 Motamarri, S., Akter, S., Hossain, M. A., & Dwivedi, Y. K. (2022). How does remote analytics empowerment capability payoff in the emerging industrial revolution?. Journal of Business Research, 144, 1163-1174.
    DOI Scopus9 WoS4
    2022 Hossain, M. A., Akter, S., Yanamandram, V., & Gunasekaran, A. (2022). Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing. Journal of Global Information Management, 30(8), 1-23.
    DOI Scopus14 WoS5
    2022 Hossain, M. A., Agnihotri, R., Rushan, M. R. I., Rahman, M. S., & Sumi, S. F. (2022). Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry. Industrial Marketing Management, 106, 240-255.
    DOI Scopus87 WoS16
    2022 Rahman, M. S., Hossain, M. A., & Abdel Fattah, F. A. M. (2022). Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?. Journal of Enterprise Information Management, 35(2), 455-480.
    DOI Scopus46 WoS20
    2021 Hossain, M. A., Akter, S., & Yanamandram, V. (2021). Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage. Journal of Business Research, 131, 287-296.
    DOI Scopus62 WoS34
    2021 Akter, S., Hossain, M. A., Lu, Q., & Shams, S. M. R. (2021). Big data-driven strategic orientation in international marketing. International Marketing Review, 38(5), 927-947.
    DOI Scopus53 WoS27
    2021 Akter, S., Mohiuddin Babu, M., Hossain, M. A., & Hani, U. (2021). How does value co-creation transform quality of life at the bottom of the pyramid?. Journal of Marketing Management, 37(9-10), 962-992.
    DOI Scopus15 WoS6
    2021 Rahman, M. S., Abdel Fattah, F. A. M., Hussain, B., & Hossain, M. A. (2021). An integrative model of consumer-based heritage destination brand equity. Tourism Review, 76(2), 358-373.
    DOI Scopus39 WoS13
    2021 Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., & Rahman, M. I. (2021). Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity. Journal of Fashion Marketing and Management, 25(1), 153-183.
    DOI Scopus29 WoS12
    2020 Hossain, M. A., Akter, S., & Yanamandram, V. (2020). Revisiting customer analytics capability for data-driven retailing. Journal of Retailing and Consumer Services, 56, 13 pages.
    DOI Scopus70 WoS35
    2020 Rahman, M. S., Hossain, M. A., Rushan, M. R. I., Hoque, M. T., & Hassan, H. (2020). Conceptualising online fashion brand recognition: scale development and validation. Spanish Journal of Marketing - ESIC, 24(1), 73-96.
    DOI Scopus9
    2020 Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2020). E-service quality and trust on customer's patronage intention: Moderation effect of adoption of advanced technologies. Journal of Global Information Management, 28(1), 39-55.
    DOI Scopus30 WoS23
    2020 Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Akter, S. (2020). Optimizing competitive performance of service firms in data-rich environment. Journal of Service Theory and Practice, 30(6), 681-706.
    DOI Scopus20 WoS13
    2019 Rahman, M. S., Zaman, M. H., Hossain, M. A., Mannan, M., & Hassan, H. (2019). Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: An empirical investigation. Journal of Islamic Marketing, 10(4), 1057-1073.
    DOI Scopus17 WoS8
    2019 Rahman, M. S., Mannan, M., Hossain, M. A., & Gani, A. M. O. (2019). Awareness of occupational hazards in learning organizations: Knowledge sharing behavior and sense of spirituality perspective. Global Knowledge, Memory and Communication, 68(1-2), 17-32.
    DOI Scopus1 WoS1
    2019 Rahman, M. S., Zaman, M. H., & Hossain, M. A. (2019). Service Marketing Strategies for Small and Medium Enterprises.
    DOI
    2018 Rahman, M. S., Mannan, M., Hossain, M. A., & Zaman, M. H. (2018). Patient’s behavioral intention: public and private hospitals context. Marketing Intelligence and Planning, 36(3), 349-364.
    DOI Scopus25 WoS16
    2018 Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2018). Awareness on climate change: perceived physical and psychological impact among the young generation. Least developing country's perspective. Interdisciplinary Environmental Review, 19(1), 91.
    DOI
    2018 Zaman, M. H., Hossain, M. A., & Rahman, M. S. (2018). Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable.
    DOI
    2018 Rahman, M. S., Mannan, M., Hossain, M. A., Zaman, M. H., & Hassan, H. (2018). Tacit knowledge-sharing behavior among the academic staff: Trust, self-efficacy, motivation and Big Five personality traits embedded model. International Journal of Educational Management, 32(5), 761-782.
    DOI Scopus55 WoS29

Current:

BUSANA 7002 - Customer Analytics

Past:

Digital Marketing

Marketing Research

Big Data and Marketing Analytics

Business Analytics Industry Project

Emerging Techniques and Tools in Business Analytics

Business Analytics for Economic and Market Environments

 

 

  • Position: Lecturer
  • Phone: 83133998
  • Email: mdafnan.hossain@adelaide.edu.au
  • Campus: North Terrace
  • Building: 10 Pulteney Street - Nexus 10 Tower, floor Twelfth Floor
  • Room: 12.04
  • Org Unit: Finance and Banking
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