
Dr Md Afnan Hossain
Lecturer
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.
Dr Md Afnan Hossain is a Lecturer in Business Analytics at the University of Adelaide, Australia. Prior to this role, he held academic positions as a Lecturer at the University of Wollongong and as a Sessional Academic at the University of Melbourne. Before moving to Australia, he served as a Senior Lecturer at North South University.
Dr Hossain's research primarily focuses on sub-dimensions of business analytics, such as customer analytics, and AI/Gen-AI-driven customer-centric business innovation and solutions. His work emphasizes creating both societal and economic value. He has an impressive publication record, having contributed over 15 articles to A and A*-ranked journals on the ABDC list. His research has been featured in esteemed journals, including the Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, Technovation, Journal of Enterprise Information Management, and Technological Forecasting and Social Change, among others.
In addition to his university teaching and research publications, Dr Hossain actively engages with the broader academic community. He serves as a reviewer for prestigious journals, such as Information Systems Frontiers, International Journal of Information Management, Industrial Marketing Management, International Marketing Review, and Annals of Operations Research, among others.
Currently, Dr Hossain is the Associate Editor for the Global Business Review. He is also a member of the Editorial Review Board of the Journal of Business Analytics and Electronic Markets, where he plays a key role in shaping the direction of research in business analytics and digital markets.
-
Appointments
Date Position Institution name 2024 - ongoing Lecturer University of Adelaide 2023 - 2023 Lecturer University of Wollongong 2022 - 2022 Sessional Academic University of Melbourne 2020 - 2022 A/Lecturer & Tutor University of Wollongong 2016 - 2019 Senior Lecturer North South University 2014 - 2015 Lecturer Southeast University -
Awards and Achievements
Date Type Title Institution Name Country Amount 2023 Honour PhD thesis - Examiners’ Commendation for Outstanding Thesis University of wollongong Australia - 2021 Research Award Higher Degree Research Excellence Award University of Wollongong Australia - 2020 Research Award Research Grant Toulouse Business School France Euro 10000 2019 Scholarship PhD - University Postgraduate Award (UPA) University of Wollongong Australia AUD 112,000 2019 Scholarship PhD - International Postgraduate Tuition Award (IPTA) University of Wollongong Australia AUD 135,000 -
Education
Date Institution name Country Title University of Wollongong Australia PhD University of East London United Kingdom MSc -
Postgraduate Training
Date Title Institution Country Data preparation and visualization with SAS (R) SAS Australia Market insights and model building SAS Australia Shaping a business analytics curriculum SAS Australia Training on IBM SPSS Modeler, Python and Power BI University of Wollongong Australia Training on IBM SPSS and Tableau North South University Bangladesh Training on Smart PLS PLS-SEM Academy Germany -
Certifications
Date Title Institution name Country — Applied Business Analytics MIT Sloan School of Management USA, Online — Applying Knowledge Management: Principles and Practices University of Oxford UK, On Campus — Globalization: Curse or Blessing University of Cambridge UK, On Campus — Strategic Marketing Imperial College London UK, On Campus — Machine Learning and AI for Research in Python Instats Italy, Online -
Research Interests
-
Journals
Year Citation 2025 Rahman, M. S., Hossain, M. A., Rushan, M. R. I., Hassan, H., & Talwar, V. (2025). Quality of care in mental health services: does patient engagement play a role?. International Journal of Quality and Reliability Management, 42(1), 1-32.
2024 Hossain, M. A., Akter, S., Yanamandram, V., & Strong, C. (2024). Navigating the platform economy: Crafting a customer analytics capability instrument. Journal of Business Research, 170, 17 pages.
Scopus52024 Akter, S., Hossain, M. A., Hani, U., Vrontis, D., Thrassou, A., & Arslan, A. (2024). Addressing the grand challenges of poverty with data-driven creative service offerings. Journal of Product Innovation Management, 41(2), 236-266.
Scopus62023 Hossain, M. A., Akter, S., Yanamandram, V., & Wamba, S. F. (2023). Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations. Technological Forecasting and Social Change, 194, 12 pages.
Scopus82023 Akter, S., Hossain, M. A., Sajib, S., Sultana, S., Rahman, M., Vrontis, D., & McCarthy, G. (2023). A framework for AI-powered service innovation capability: Review and agenda for future research. Technovation, 125, 17 pages.
Scopus87 WoS62023 Akter, S., Hossain, M. A., Tarba, S. Y., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?. Industrial Marketing Management, 109, 44-57.
Scopus72023 Rahman, M. S., Bag, S., Hossain, M. A., Abdel Fattah, F. A. M., Gani, M. O., & Rana, N. P. (2023). The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement. Journal of Retailing and Consumer Services, 72, 15 pages.
Scopus70 WoS152022 Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Ibne Mokter, A. M. (2022). Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees. Information Technology and People, 35(1), 316-343.
Scopus11 WoS102022 Akter, S., Babu, M. M., Hossain, M. A., & Hani, U. (2022). Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare. Journal of Business Research, 140, 95-106.
Scopus43 WoS172022 Rahman, M. S., Hossain, M. A., Chowdhury, A. H., & Hoque, M. T. (2022). Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic. Journal of Enterprise Information Management, 35(1), 214-236.
Scopus12 WoS52022 Rahman, M. S., Bag, S., Hassan, H., Hossain, M. A., & Singh, R. K. (2022). Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking, 29(4), 1306-1331.
Scopus27 WoS112022 Motamarri, S., Akter, S., Hossain, M. A., & Dwivedi, Y. K. (2022). How does remote analytics empowerment capability payoff in the emerging industrial revolution?. Journal of Business Research, 144, 1163-1174.
Scopus7 WoS42022 Hossain, M. A., Akter, S., Yanamandram, V., & Gunasekaran, A. (2022). Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing. Journal of Global Information Management, 30(8), 1-23.
Scopus12 WoS52022 Hossain, M. A., Agnihotri, R., Rushan, M. R. I., Rahman, M. S., & Sumi, S. F. (2022). Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry. Industrial Marketing Management, 106, 240-255.
Scopus66 WoS162022 Rahman, M. S., Hossain, M. A., & Abdel Fattah, F. A. M. (2022). Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?. Journal of Enterprise Information Management, 35(2), 455-480.
Scopus39 WoS202021 Hossain, M. A., Akter, S., & Yanamandram, V. (2021). Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage. Journal of Business Research, 131, 287-296.
Scopus56 WoS342021 Akter, S., Hossain, M. A., Lu, Q., & Shams, S. M. R. (2021). Big data-driven strategic orientation in international marketing. International Marketing Review, 38(5), 927-947.
Scopus41 WoS272021 Akter, S., Mohiuddin Babu, M., Hossain, M. A., & Hani, U. (2021). How does value co-creation transform quality of life at the bottom of the pyramid?. Journal of Marketing Management, 37(9-10), 962-992.
Scopus13 WoS62021 Rahman, M. S., Abdel Fattah, F. A. M., Hussain, B., & Hossain, M. A. (2021). An integrative model of consumer-based heritage destination brand equity. Tourism Review, 76(2), 358-373.
Scopus33 WoS132021 Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., & Rahman, M. I. (2021). Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity. Journal of Fashion Marketing and Management, 25(1), 153-183.
Scopus25 WoS122020 Hossain, M. A., Akter, S., & Yanamandram, V. (2020). Revisiting customer analytics capability for data-driven retailing. Journal of Retailing and Consumer Services, 56, 13 pages.
Scopus64 WoS352020 Rahman, M. S., Hossain, M. A., Rushan, M. R. I., Hoque, M. T., & Hassan, H. (2020). Conceptualising online fashion brand recognition: scale development and validation. Spanish Journal of Marketing - ESIC, 24(1), 73-96.
Scopus92020 Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2020). E-service quality and trust on customer's patronage intention: Moderation effect of adoption of advanced technologies. Journal of Global Information Management, 28(1), 39-55.
Scopus30 WoS232020 Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Akter, S. (2020). Optimizing competitive performance of service firms in data-rich environment. Journal of Service Theory and Practice, 30(6), 681-706.
Scopus17 WoS132019 Rahman, M. S., Zaman, M. H., Hossain, M. A., Mannan, M., & Hassan, H. (2019). Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: An empirical investigation. Journal of Islamic Marketing, 10(4), 1057-1073.
Scopus15 WoS82019 Rahman, M. S., Mannan, M., Hossain, M. A., & Gani, A. M. O. (2019). Awareness of occupational hazards in learning organizations: Knowledge sharing behavior and sense of spirituality perspective. Global Knowledge, Memory and Communication, 68(1-2), 17-32.
Scopus1 WoS12019 Rahman, M. S., Zaman, M. H., & Hossain, M. A. (2019). Service Marketing Strategies for Small and Medium Enterprises.
2018 Rahman, M. S., Mannan, M., Hossain, M. A., & Zaman, M. H. (2018). Patient’s behavioral intention: public and private hospitals context. Marketing Intelligence and Planning, 36(3), 349-364.
Scopus24 WoS162018 Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2018). Awareness on climate change: perceived physical and psychological impact among the young generation. Least developing country's perspective. Interdisciplinary Environmental Review, 19(1), 91.
2018 Zaman, M. H., Hossain, M. A., & Rahman, M. S. (2018). Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable.
2018 Rahman, M. S., Mannan, M., Hossain, M. A., Zaman, M. H., & Hassan, H. (2018). Tacit knowledge-sharing behavior among the academic staff: Trust, self-efficacy, motivation and Big Five personality traits embedded model. International Journal of Educational Management, 32(5), 761-782.
Scopus52 WoS29
Current:
BUSANA 7002 - Customer Analytics
Past:
Digital Marketing
Marketing Research
Big Data and Marketing Analytics
Business Analytics Industry Project
Emerging Techniques and Tools in Business Analytics
Business Analytics for Economic and Market Environments
Connect With Me
External Profiles