Md Afnan Hossain

Md Afnan Hossain

Adelaide Business School

Faculty of Arts, Business, Law and Economics


Dr Md Afnan Hossain is a Lecturer in Business Analytics within the esteemed Adelaide Business School at the University of Adelaide, Australia. With a rich academic background, he has held positions as a Lecturer in the School of Business at the University of Wollongong (UOW), a sessional academic at the University of Melbourne, a Senior Lecturer at the North South University, and a Lecturer at the Southeast University. Dr Afnan earned his Ph.D. degree in the Business & Analytics stream, with a specialized focus on firms' customer analytics capability. His PhD thesis received commendation from examiners for its outstanding impact. His groundbreaking research has gained recognition, with publications in prestigious journals such as Technological Forecasting and Social Change, Journal of Product Innovation Management, Journal of Business Research, Journal of Global Information Management, Journal of Enterprise Information Management, Industrial Marketing Management, and Technovation, among others. Contributing significantly to the academic community, Dr. Hossain serves as a reviewer for esteemed journals like Information Systems Frontiers, International Journal of Information Management, Industrial Marketing Management, Annals of Operations Research. In acknowledgment of his exceptional research achievements, the UOW School of Business awarded him the Higher Degree Research Excellence Award in 2021. Dr Afnan's expertise spans customer analytics, information systems management, business analytics, information technology (IT), and business value, with a concentrated emphasis on analytics and artificial intelligence. His robust teaching background includes specialization in business analytics, AI for business, machine learning, and project management. Beyond the confines of the classroom, Dr. Afnan has engaged in multidisciplinary research projects, seamlessly integrating IT and business. Dr Afnan has successfully secured funding for several projects, showcasing his acumen in navigating and securing resources for impactful research initiatives. At the University of Wollongong, Dr. Hossain has made significant contributions to the academic landscape. He designed two innovative courses, BALA 301 Emerging Techniques and Tools in Business Analytics, and BALA 302 Business Analytics Industry Project, illustrating his commitment to staying at the forefront of industry trends. Overall, Dr Afnan is dedicated to advancing knowledge and fostering a dynamic learning environment at the intersection of analytics, AI, and business value.

  • Journals

    Year Citation
    2024 Hossain, M. A., Akter, S., Yanamandram, V., & Strong, C. (2024). Navigating the platform economy: Crafting a customer analytics capability instrument. Journal of Business Research, 170, 17 pages.
    DOI
    2023 Hossain, M. A., Akter, S., Yanamandram, V., & Wamba, S. F. (2023). Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations. Technological Forecasting and Social Change, 194, 12 pages.
    DOI
    2023 Akter, S., Hossain, M. A., Sajib, S., Sultana, S., Rahman, M., Vrontis, D., & McCarthy, G. (2023). A framework for AI-powered service innovation capability: Review and agenda for future research. Technovation, 125, 17 pages.
    DOI Scopus11 WoS6
    2023 Akter, S., Hossain, M. A., Hani, U., Vrontis, D., Thrassou, A., & Arslan, A. (2023). Addressing the grand challenges of poverty with data-driven creative service offerings. Journal of Product Innovation Management, 31 pages.
    DOI Scopus1
    2023 Akter, S., Hossain, M. A., Tarba, S. Y., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?. Industrial Marketing Management, 109, 44-57.
    DOI Scopus1
    2023 Rahman, M. S., Bag, S., Hossain, M. A., Abdel Fattah, F. A. M., Gani, M. O., & Rana, N. P. (2023). The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement. Journal of Retailing and Consumer Services, 72, 15 pages.
    DOI Scopus19 WoS15
    2022 Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Ibne Mokter, A. M. (2022). Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees. Information Technology and People, 35(1), 316-343.
    DOI Scopus10 WoS10
    2022 Akter, S., Babu, M. M., Hossain, M. A., & Hani, U. (2022). Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare. Journal of Business Research, 140, 95-106.
    DOI Scopus22 WoS17
    2022 Rahman, M. S., Hossain, M. A., Chowdhury, A. H., & Hoque, M. T. (2022). Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic. Journal of Enterprise Information Management, 35(1), 214-236.
    DOI Scopus6 WoS5
    2022 Rahman, M. S., Bag, S., Hassan, H., Hossain, M. A., & Singh, R. K. (2022). Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking, 29(4), 1306-1331.
    DOI Scopus14 WoS11
    2022 Motamarri, S., Akter, S., Hossain, M. A., & Dwivedi, Y. K. (2022). How does remote analytics empowerment capability payoff in the emerging industrial revolution?. Journal of Business Research, 144, 1163-1174.
    DOI Scopus5 WoS4
    2022 Hossain, M. A., Akter, S., Yanamandram, V., & Gunasekaran, A. (2022). Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing. Journal of Global Information Management, 30(8), 1-23.
    DOI Scopus9 WoS5
    2022 Hossain, M. A., Agnihotri, R., Rushan, M. R. I., Rahman, M. S., & Sumi, S. F. (2022). Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry. Industrial Marketing Management, 106, 240-255.
    DOI Scopus28 WoS16
    2022 Rahman, M. S., Hossain, M. A., & Abdel Fattah, F. A. M. (2022). Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?. Journal of Enterprise Information Management, 35(2), 455-480.
    DOI Scopus25 WoS20
    2021 Hossain, M. A., Akter, S., & Yanamandram, V. (2021). Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage. Journal of Business Research, 131, 287-296.
    DOI Scopus40 WoS34
    2021 Akter, S., Hossain, M. A., Lu, Q., & Shams, S. M. R. (2021). Big data-driven strategic orientation in international marketing. International Marketing Review, 38(5), 927-947.
    DOI Scopus31 WoS27
    2021 Akter, S., Mohiuddin Babu, M., Hossain, M. A., & Hani, U. (2021). How does value co-creation transform quality of life at the bottom of the pyramid?. Journal of Marketing Management, 37(9-10), 962-992.
    DOI Scopus7 WoS6
    2021 Rahman, M. S., Abdel Fattah, F. A. M., Hussain, B., & Hossain, M. A. (2021). An integrative model of consumer-based heritage destination brand equity. Tourism Review, 76(2), 358-373.
    DOI Scopus18 WoS13
    2021 Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., & Rahman, M. I. (2021). Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity. Journal of Fashion Marketing and Management, 25(1), 153-183.
    DOI Scopus17 WoS12
    2020 Hossain, M. A., Akter, S., & Yanamandram, V. (2020). Revisiting customer analytics capability for data-driven retailing. Journal of Retailing and Consumer Services, 56, 13 pages.
    DOI Scopus47 WoS35
    2020 Rahman, M. S., Hossain, M. A., Rushan, M. R. I., Hoque, M. T., & Hassan, H. (2020). Conceptualising online fashion brand recognition: scale development and validation. Spanish Journal of Marketing - ESIC, 24(1), 73-96.
    DOI Scopus7
    2020 Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2020). E-service quality and trust on customer's patronage intention: Moderation effect of adoption of advanced technologies. Journal of Global Information Management, 28(1), 39-55.
    DOI Scopus26 WoS23
    2020 Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Akter, S. (2020). Optimizing competitive performance of service firms in data-rich environment. Journal of Service Theory and Practice, 30(6), 681-706.
    DOI Scopus12 WoS13
    2019 Rahman, M. S., Zaman, M. H., Hossain, M. A., Mannan, M., & Hassan, H. (2019). Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: An empirical investigation. Journal of Islamic Marketing, 10(4), 1057-1073.
    DOI Scopus12 WoS8
    2019 Rahman, M. S., Mannan, M., Hossain, M. A., & Gani, A. M. O. (2019). Awareness of occupational hazards in learning organizations: Knowledge sharing behavior and sense of spirituality perspective. Global Knowledge, Memory and Communication, 68(1-2), 17-32.
    DOI Scopus1 WoS1
    2019 Rahman, M. S., Zaman, M. H., & Hossain, M. A. (2019). Service Marketing Strategies for Small and Medium Enterprises.
    DOI
    2018 Rahman, M. S., Mannan, M., Hossain, M. A., & Zaman, M. H. (2018). Patient’s behavioral intention: public and private hospitals context. Marketing Intelligence and Planning, 36(3), 349-364.
    DOI Scopus21 WoS16
    2018 Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2018). Awareness on climate change: perceived physical and psychological impact among the young generation. Least developing country's perspective. Interdisciplinary Environmental Review, 19(1), 91.
    DOI
    2018 Zaman, M. H., Hossain, M. A., & Rahman, M. S. (2018). Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable.
    DOI
    2018 Rahman, M. S., Mannan, M., Hossain, M. A., Zaman, M. H., & Hassan, H. (2018). Tacit knowledge-sharing behavior among the academic staff: Trust, self-efficacy, motivation and Big Five personality traits embedded model. International Journal of Educational Management, 32(5), 761-782.
    DOI Scopus38 WoS29
  • Books

    Year Citation
    2019 Jain, G., Singh, H., Akter, S., Munjal, A., & Grewal, H. S. (Eds.) (2019). Technological Innovations for Sustainability and Business Growth. IGI Global.
    DOI

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