Larry Lockshin

Prof Larry Lockshin

UniSA Business

Teaching Enterprise

Available For Media Comment.

Professor Larry Lockshin is the Emeritus Professor of Wine Marketing at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia: Business. Professor Lockshin leads research into marketing related to consumer choice, packaging and retailing, and is an acknowledged specialist in all aspects of the Australian and global wine business.Professor Lockshin holds a Bachelor of Arts (BA) from Ohio State University, a Master of Science (M.Sc) in Viticulture and Agricultural Economics from Cornell University, and a PhD in Marketing from Ohio State. He has been a Fulbright Scholar to Freiberg University in Germany, and held a range of academic positions around the globe.Professor Lockshin has a prodigious research record, publishing over 250 trade articles and over 100 academic articles and book chapters, and presented his research at conferences across Australasia, Europe and the United States. He sits on the Editorial Boards of Food Quality and Preference, Journal of Wine Research, The International Journal for Wine Business, and The International Journal of Wine Economics and Policy. He is a regular columnist for Australian Wine Business magazine and the Wine and Viticulture Journal.Professor Lockshin is the President and founding committee member of the Academy of Wine Business Research (AWBR), and is a member of the European Marketing Educator's Association and the Australia and New Zealand Marketing Educator's Association. He lectures at both undergraduate and postgraduate levels, and is an active research degree supervisor for students in wine marketing, retailing, and packaging. 

Wine Marketing - consumer behaviour and wine choice domestically and cross culturally. Major projects understanding Chinese wine consumers in China and as tourists, who return to shop in China

  • China Wine Barometer - six wave survey of Chinese wine consumers and perceptions of the CHinese wine market.
  • Chinese Wine Lexicon - developed a set of consumer-based wine descriptors using Chinese referenced flavours and aromas
  • Chinese tourists - perceptions and images of Australia and Australian products as affected by visits to Australian and subsequent purchasing behaviour
  • The effect of taglines and country of origin information on Chinese consumers wine choices over time
  • Barriers and enhancers to the adoption of wine as a product category in China
  • Cellar Door Project - measures the effects and purchasing during and after a visit to an Australian winery cellar door for previous and new visitors over a six month post visit time period
  • Price elasticity for high-priced wines
  • Characterising luxury products

Packaging and labelling for consumer products using psycho-physiological and experimental measurement

  • How to increase consumer trial of non-glass wine bottle alternative packaging
  • The effect of the use of ethnic cues in advertising and packaging to ethnic consumers

Wine Business Management- success factors and management techniques for branding and tourism in the wine industry

Wine Business Management- success factors and management techniques for branding and tourism in the wine industry

Year Citation
2025 Thorpe, D., Cohen, J., Tanusondjaja, A., & Lockshin, L. (2025). Understanding how banking channels grow and share customers. International Journal of Bank Marketing, 43(7), 1441-1467.
DOI
2024 Bruwer, J., Cohen, J., Driesener, C., Corsi, A., Lee, R., Huang, A., & Lockshin, L. (2024). Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents. Australasian Marketing Journal, 32(2), 91-188.
DOI Scopus8 WoS9
2024 Bandyopadhyay, A., Hall, J., Wong, H. Y., Lockshin, L., Zhang, Y., & Thaichon, P. (2024). 'Regions' as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect. Asia Pacific Journal of Marketing and Logistics, 36(2), 457-479.
DOI Scopus4 WoS5
2024 Saeed, M. R., Lee, R., Lockshin, L., Bellman, S., Yang, S., & Cohen, J. (2024). How best to advertise low-fit brand extensions: a construal level theory perspective. Journal of Consumer Marketing, 41(1), 94-109.
DOI Scopus8 WoS7
2024 Jeffery, T., Hirche, M., Faulkner, M., Page, B., Trinh, G., Bruwer, J., & Lockshin, L. (2024). Branding consistency across product portfolios in the wine industry. International Journal of Wine Business Research, 36(4), 473-488.
DOI
2024 Saeed, M. R., Khan, H., Lee, R., Lockshin, L., Bellman, S., Cohen, J., & Yang, S. (2024). Construal level theory in advertising research: a systematic review and directions for future research. Journal of Business Research, 183(114870), 1-15.
DOI Scopus19 WoS18
2023 Mesidis, J., Lockshin, L., Corsi, A., & Cohen, J. (2023). Wolf Blass Foundation: a bottle by any other name. WBM, (November/December), 62-63.
2023 Hirche, M., Loose, S., Lockshin, L., & Nenycz Thiel, M. (2023). Distribution velocity in wine retailing. Wine Economics and Policy, 12(2), 31-41.
DOI Scopus2 WoS2
2023 Mesidis, J., Lockshin, L., Corsi, A. M., Page, B., & Cohen, J. (2023). Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices. Journal of Cleaner Production, 431(139502), 139502-1-139502-12.
DOI Scopus10 WoS9
2023 Tan, P. J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2023). Audit and benchmarking of supermarket catalog composition in five countries. International Journal of Advertising, 42(3), 589-616.
DOI Scopus1 WoS1
2022 Corsi, A. M., Lockshin, L., Louviere, J., Cohen, J., & Bruwer, J. (2022). Bridging the gap between trade operators and consumers to better understand the U.S. wine market: a simultaneous application of discrete choice experiments. Industrial Marketing Management, 106, 152-165.
DOI Scopus4 WoS4
2022 Lau, J. H. T., Khan, H., Lee, R., Lockshin, L., Sharp, A., Buckley, J., & Midgley, R. (2022). Tackling obesity in aged-care homes: the effects of environmental cues. European Journal of Marketing, 56(11), 3054-3077.
DOI Scopus5 WoS4
2022 Mesidis, J., Page, B., Lockshin, L., Corsi, A., & Cohen, J. (2022). How can we get consumers to try alternatives to glass packaging?. Wine & Viticulture Journal, 37(2), 60-62.
2022 Chowdhury, S., Barker, A., Trinh, G., & Lockshin, L. (2022). Using the Dirichlet model to predict how fashion brands compete and grow on eBay. Journal of Consumer Behaviour, 21(1), 63-79.
DOI Scopus5 WoS6
2021 Hirche, M., Greenacre, L., Nenycz Thiel, M., Loose, S., & Lockshin, L. (2021). SKU performance and distribution: a large-scale analysis of the role of product characteristics with store scanner data. Journal of Retailing and Consumer Services, 61(102533), 1-10.
DOI Scopus10 WoS12
2021 Corsi, A. M., Lockshin, L., & Bruwer, J. (2021). The evolution of Australian wine consumer habits in the year of the COVID-19 pandemic. Wine and Viticulture Journal, 36(2), 71-73.
2021 Tan, P. J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2021). Behavioural and psychographic characteristics of supermarket catalogue users. Journal of Retailing and Consumer Services, 60(102469), 1-9.
DOI Scopus12 WoS9
2021 Hirche, M., Haensch, J., & Lockshin, L. (2021). Comparing the day temperature and holiday effects on retail sales of alcoholic beverages - a time-series analysis. International Journal of Wine Business Research, 33(3), 432-455.
DOI Scopus10 WoS11
2021 Lennon, J., & Ferguson, M. (2021). Imagine. WBM : Australia's wine business magazine, September, 30-31.
2021 Mesidis, J., Page, B., Lockshin, L., Corsi, A., & Cohen, J. (2021). A bottle by any other name: how can we get consumers to try alternative wine packaging?. Australia & NZ Grapegrower & Winemaker, 692, 73-75.
2020 Corsi, A. M., Modroño, J. I., Mariel, P., Cohen, J., & Lockshin, L. (2020). How are personal values related to choice drivers? An application with Chinese wine consumers. Food Quality and Preference, 86(article no. 103989), 1-10.
DOI Scopus8 WoS7
2020 Lockshin, L., & Corsi, A. M. (2020). Key research topics likely to generate Australian and other wine producer countries’ support during the period 2020-2030. International Journal of Wine Business Research, 32(4), 493-502.
DOI Scopus10 WoS9
2020 Ribeiro, T., Corsi, A., Lockshin, L., Louviere, J., & Loose, S. M. (2020). Analysis of consumer preferences for information and expert opinion using a discrete choice experiment. Portuguese Economic Journal, 19(1), 67-80.
DOI Scopus11 WoS8
2020 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2020). Where wine is bought in China and why it matters. Wine & Viticulture Journal, 35(2), 55-56.
2020 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2020). China: Exploring media options to reach wine buyers in China'. Wine & Viticulture Journal, 35(3), 68-69.
2020 Onur, I., Bruwer, J., & Lockshin, L. (2020). Reducing information asymmetry in the auctioning of non-perishable experience goods: the case of online wine auctions. Journal of Retailing and Consumer Services, 54(102060), 1-13.
DOI Scopus15 WoS14
2020 Trinh, G., Khan, H., & Lockshin, L. (2020). Purchasing behaviour of ethnicities: are they different?. International business review, 29(4, article no. 101519), 1-7.
DOI Scopus16 WoS12
2020 Corsi, A., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2020). Driving the strategic growth of Australian wines in the US market - Stage 4. Wine & Viticulture Journal, (Spring), 61.
2020 Gray, E., Lau, H. T., Lee, R., Lockshin, L., Nguyen, C., & Zhu, Y. (2020). Effectiveness of food-related cues and portion size effect. Australasian Marketing Journal, 28(4), 325-331.
DOI Scopus2 WoS2
2020 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2020). The mental availability of different countries of origin in China. Wine & Viticulture Journal, 35(1), 68-69.
2019 Page, B., Sharp, A., Lockshin, L., & Sorensen, H. (2019). Using the Eyberg Child Behaviour Inventory to investigate pester power. Journal of retailing and consumer services, 47, 265-271.
DOI Scopus12 WoS11
2019 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2019). What brings a Chinese alcohol drinker into the wine category?. Wine and viticulture journal, 34(1), 67-68.
2019 Bogomolova, S., Anesbury, Z., Lockshin, L., Kapulski, N., & Bogomolov, T. (2019). Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time. Journal of retailing and consumer services, 46, 121-129.
DOI Scopus8 WoS8
2019 Corsi, A. M., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2019). Driving the strategic growth of Australian wines in the US market - stage 2. Wine & viticulture journal, 34(3), 54-55.
2019 Corsi, A. M., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2019). Driving the strategic growth of Australian wines in the US market - stage 3. Wine & Viticulture Journal, 34(4), 64-65.
2019 Lee, R., Lockshin, L., Cohen, J., & Corsi, A. (2019). A latent growth model of destination image's halo effect. Annals of Tourism Research, 79(102767), 13 pages.
DOI Scopus28 WoS26
2019 Trinh, G., Corsi, A., & Lockshin, L. (2019). How country of origins of food products compete and grow. Journal of Retailing and Consumer Services, 49, 231-241.
DOI Scopus25 WoS25
2019 Orth, U. R., Lockshin, L., Spielmann, N., & Holm, M. (2019). Design antecedents of telepresence in virtual service environments. Journal of service research, 22(2), 1-17.
DOI Scopus33 WoS28
2018 Bogomolova, S., Loch, A., Lockshin, L., & Buckley, J. (2018). Consumer factors associated with purchasing local versus global value chain foods. Renewable Agriculture and Food Systems, 33(1), 33-46.
DOI Scopus17 WoS17
2018 Tan, P. J., Corsi, A., Cohen, J., Sharp, A., Lockshin, L., Caruso, W., & Bogomolova, S. (2018). Assessing the sales effectiveness of differently located endcaps in a supermarket. Journal of Retailing and Consumer Services, 43, 200-208.
DOI Scopus18 WoS18
2018 Caruso, W., Corsi, A. M., Bogomolova, S., Cohen, J., Sharp, A., Lockshin, L., & Tan, P. J. (2018). The real estate value of supermarket endcaps: Why location in-store matters. Journal of Advertising Research, 58(2), 177-188.
DOI Scopus12 WoS11
2018 Hirche, M., & Lockshin, L. (2018). How can a wine brand compensate for limited distribution?. Wine & viticulture journal, 33(4), 74-76.
2018 Cohen, J., & Lockshin, L. (2018). Weibo the way to go. Wine business monthly, 34-36.
2018 Lockshin, L. (2018). Foreword. Case Studies in the Wine Industry, xiii.
DOI
2017 Corsi, A., Cohen, J., & Lockshin, L. (2017). Consumption occasion affects how Chinese consumers buy wine. Wine & viticulture journal, 32(1), 63-64.
2017 Huang, A., Dawes, J., Lockshin, L., & Greenacre, L. (2017). Understanding consumer response to price changes for high-priced wine brands. Wine & viticulture journal, 32(3), 1-24.
2017 Corsi, A., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2017). Driving the strategic growth of Australian wines in the US market. Wine & viticulture journal, 32(4), 61-62.
2017 Cohen, J., & Lockshin, L. (2017). Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination. Wine economics and policy, 6(2), 77-79.
DOI Scopus8
2017 Page, B., Sharp, A., Lockshin, L., & Sorensen, H. (2017). Parents and children in supermarkets: incidence and influence. Journal of retailing and consumer services, 40, 31-39.
DOI Scopus28 WoS26
2017 Khan, H., Lee, R., & Lockshin, L. (2017). The effects of packaging localisation of Western brands in non-Western emerging markets. Journal of product and brand management, 26(6), 589-599.
DOI Scopus17 WoS17
2017 Huang, A., Dawes, J., Lockshin, L., & Greenacre, L. (2017). Consumer response to price changes in higher-priced brands. Journal of retailing and consumer services, 39, 1-10.
DOI Scopus36 WoS29
2017 Cohen, J., Corsi, A., Lockshin, L., Lee, R., & Bruwer, J. (2017). China: this isn't the time to pat ourselves on the back. Wine & viticulture journal, 32(2), 28-29.
2017 Cohen, J., Corsi, A., Lockshin, L., Bruwer, J., & Lee, R. (2017). What do 'luxury', 'premium' and 'fine' wine mean in China?. Wine & viticulture journal, 32(3), 63-64.
2017 Nallaperuma, K., Bandyopadhyay, A., & Lockshin, L. (2017). A comparative analysis of experts' and consumers' perceptions of regionality in Australian wine purchase decisions. Journal of wine research, 28(3), 194-215.
DOI Scopus12
2017 Corsi, A. M., Cohen, J., Lockshin, L., & Williamson, P. (2017). Testing lexical equivalences for wine flavours in emerging markets: Do hawthorns taste like blackberries?. Food Quality and Preference, 62, 296-306.
DOI Scopus10 WoS9 Europe PMC1
2017 Lockshin, L., Corsi, A. M., Cohen, J., Lee, R., & Williamson, P. (2017). West versus east: measuring the development of Chinese wine preferences. Food quality and preference, 56, 256-265.
DOI Scopus57 WoS44 Europe PMC3
2017 Williamson, P., Mueller-Loose, S., Lockshin, L., & Francis, I. (2017). More hawthorn and less dried longan: the role of information and taste on red wine consumer preferences in China. Australian Journal of Grape and Wine Research, 24(1), 1-12.
DOI Scopus11 WoS6
2017 Williamson, P. O., Mueller Loose, S., Lockshin, L., & Francis, L. (2017). Predicting wine repurchase: a case of low test-retest reliability in China. International journal of market research, 59(4), 471-494.
DOI Scopus5 WoS4
2017 Khan, H., Lockshin, L., Lee, R., & Corsi, A. (2017). When is it necessary to localise product packaging?. Journal of Consumer Marketing, 34(5), 373-383.
DOI Scopus16 WoS12
2016 Williamson, P., Lockshin, L., Francis, I., & Mueller Loose, S. (2016). Influencing consumer choice: short and medium term effect of country of origin information on wine choice. Food Quality and Preference, 51, 89-99.
DOI Scopus62 WoS48 Europe PMC7
2016 Sjostrom, T., Corsi, A. M., & Lockshin, L. (2016). What characterises luxury products? A study across three product categories. International Journal of Wine Business Research, 28(1), 76-95.
DOI Scopus42 WoS30
2016 Corsi, A. M., Cohen, J., & Lockshin, L. (2016). A health check-up: how are Australia and its regions trending in China?. Wine and viticulture journal, 31(5), 66-67.
2016 Cohen, J., Corsi, A., & Lockshin, L. (2016). Fish where the fish are. Wine and viticulture journal, 31(6), 61-62.
2016 Cohen, J., & Lockshin, L. (2016). Share fare. Wine Business Monthly, (May/June), 52-54.
2016 Lee, R., Lockshin, L., & Greenacre, L. (2016). A memory-theory perspective of country-image formation. Journal of international marketing, 24(2), 62-79.
DOI Scopus73 WoS69
2016 Bowe, J., Lee, R., Lockshin, L., & Rungie, C. (2016). A demonstration of structural choice modelling in a market research context. International journal of market research, 58(6), 859-879.
DOI Scopus1 WoS1
2015 Bruwer, J., Lockshin, L., Saliba, A., & Hirche, M. (2015). Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?. Wine & Viticulture Journal, 30(1), 56-59.
2015 Cohen, J., Corsi, A. M., & Lockshin, L. (2015). A "show system" approach for better marketing of Australian wine in China. Wine and viticulture journal, 30(4), 62-63.
2015 Khan, H., Lee, R., & Lockshin, L. (2015). Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan. The journal of product and brand management, 24(4), 386-398.
DOI Scopus20 WoS17
2015 Khan, H., Lee, R., & Lockshin, L. (2015). Do ethnic cues improve advertising effectiveness for ethnic consumers?. Australasian marketing journal, 23(3), 218-226.
DOI Scopus23 WoS21
2015 Lee, R., Corsi, A. M., Cohen, J., & Lockshin, L. (2015). They came, they like and they buy: turning tourists into long-term customers. Wine & viticulture journal, 30(6), 64-65.
2015 Corsi, A., Cohen, J., & Lockshin, L. (2015). What every wine brand needs to know about on-premise in China. Wine & viticulture journal, 30(1), 67-68.
2015 Corsi, A., Cohen, J., & Lockshin, L. (2015). Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology. Wine & viticulture journal, 30(3), 68-69.
2015 Liao, L. X., Corsi, A. M., Chrysochou, P., & Lockshin, L. (2015). Emotional responses towards food packaging: a joint application of self-report and physiological measures of emotion. Food quality and preference, 42, 48-55.
DOI Scopus81 WoS74 Europe PMC16
2014 Williamson, P. O., Mueller Loose, S., Lockshin, L., & Francis, I. L. (2014). Thinking outside the bottle: information about Australia can increase the choice of Australian wines by Chinese consumers. Wine and viticulture journal, 29(3), 71-74.
2014 Lockshin, L. (2014). A letter by the regional editor for Oceania: China and wine: its impact on the global wine trade. Wine economics and policy, 3(1), 1-2.
DOI Scopus8
2014 Cohen, J., Corsi, A. M., & Lockshin, L. (2014). Are Australian wines well known in China?. Wine and viticulture journal, 29(1), 62-63.
2014 Sjostrom, T., Corsi, A. M., & Lockshin, L. (2014). Consumer perceptions of premium and luxury wine brands. Wine and viticulture journal, 29(3), 68-70.
2014 Cohen, J., Lockshin, L., & Corsi, A. (2014). Playing the long game in China: how the Chinese lexicon can support market development. Wine & viticulture journal, 29(6), 56-57.
2014 Cohen, J., Corsi, A. M., & Lockshin, L. (2014). Forget special occasions, it is time to relax in China. Wine and viticulture journal, 29(4), 66-67.
2014 Cohen, J., Corsi, A. M., & Lockshin, L. (2014). 'Writing to learn' or 'learning to write': is there a place for self-reported reviews in wine education?. Wine and viticulture journal, 29(2), 71-73.
2013 Lockshin, L. (2013). Future opportunities and challenges for the South Australian wine industry: an interview with John Angove. Wine economics and policy, 2(1), 50-54.
DOI Scopus1
2013 Bowe, J., Lockshin, L., Lee, R., & Rungie, C. (2013). Old dogs, new tricks - rethinking country-image studies. Journal of consumer behaviour, 12(6), 460-471.
DOI Scopus18 WoS14
2013 Mueller Loose, S., & Lockshin, L. (2013). Testing the robustness of best worst scaling for cross-national segmentation with different numbers of choice sets. Food quality and preference, 27(2), 230-242.
DOI Scopus95 WoS83
2013 Habel, C., & Lockshin, L. (2013). Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy. Journal of Business Research, 66(9), 1448-1456.
DOI Scopus24 WoS25
2012 Corsi, A. M., Mueller, S., & Lockshin, L. (2012). Let's see what they have...: what consumers look for in restaurant wine list. Cornell hospitality quarterly, 53(2), 110-121.
DOI Scopus47 WoS40
2012 Lockshin, L. S., & Corsi, A. M. (2012). Consumer behaviour for wine 2.0: a review since 2003 and future directions. Wine economics and policy, 1(1), 2-23.
DOI Scopus303
2012 Lee, R., & Lockshin, L. (2012). Reverse country-of-origin effects of product perceptions on destination image. Journal of travel research, 51(4), 502-511.
DOI Scopus93 WoS86
2012 Cohen, J., Lockshin, L., & Sharp, B. M. (2012). A better understanding of the structure of a wine market using the attribute of variety. International journal of business and globalisation, 8(1), 66-80.
DOI Scopus18
2012 Lockshin, L. (2012). Testimonial: Tony Spawton. International Journal of Wine Business Research, 24(3), 973-976.
DOI
2012 Lockshin, L. (2012). Congratulations and thanks to Tony Spawton. International Journal of Wine Business Research, 24(3), 977.
DOI
2011 Lee, R. Y. M., & Lockshin, L. S. (2011). Halo effects of tourists' destination image on domestic product perceptions. Australasian marketing journal, 19(1), 7-13.
DOI Scopus63 WoS59
2011 Trembath, R., Romaniuk, J., & Lockshin, L. (2011). Building the destination brand: an empirical comparison of two approaches. Journal of travel and tourism marketing, 28(8), 804-816.
DOI Scopus21 WoS18
2011 Mueller, S., Osidacz, P., Francis, I. L., & Lockshin, L. (2011). Filling the gap - how do sensory and marketing attributes interact in consumers' wine choice?. Internet journal of viticulture and enology, 2(1), 1-17.
2011 Lockshin, L. S., & Cohen, E. (2011). Using product and retail choice attributes for cross-national segmentation. European journal of marketing, 45(7/8), 1236-1252.
DOI Scopus54 WoS45
2011 Sirieix, L., Remaud, H., Lockshin, L., Thach, L., & Lease, T. (2011). Determinants of restaurant's owners/managers selection of wines to be offered on the wine list. Journal of retailing and consumer services, 18(6), 500-508.
DOI Scopus29 WoS26
2011 Lockshin, L. S., Cohen, E., & Zhou, X. F. (2011). What Influences five-star Beijing restaurants in making wine lists?. Journal of wine research, 22(3), 227-243.
DOI Scopus14
2011 Mueller, L. S. C., Lockshin, L. S., & Blanford, J. Z. (2011). Influences of back label text on wine choice. Practical winery & vineyard journal, Summer, 36-38.
2011 Easingwood, C., Lockshin, L., & Spawton, A. (2011). The drivers of wine regionality. Journal of Wine Research, 22(1), 19-33.
DOI Scopus45
2010 Mueller, L. S. C., Osidacz, P., Francis, I. L., & Lockshin, L. S. (2010). Combining discrete choice and informed sensory testing in a two-stage process: can it predict wine market share?. Food quality and preference, 21(7), 741-754.
DOI Scopus141 WoS133 Europe PMC28
2010 Mueller, L. S. C., Lockshin, L. S., Saltman, Y., & Blanford, J. Z. (2010). Message on a bottle : the relative influence of wine back label information on wine choice. Food quality and preference, 21(1), 22-32.
DOI Scopus198 WoS164
2010 Mueller, S., Lockshin, L., & Louviere, J. J. (2010). What you see may not be what you get : asking consumers what matters may not reflect what they choose. Marketing letters, 21(4), 335-350.
DOI Scopus125 WoS112
2010 Mueller, S. C., Osidacz, P., Francis, I. L., & Lockshin, L. S. (2010). Filling the gap - measuring sensory and marketing impacts on wine choice. Australian and New Zealand grapegrower and winemaker, 562, 108-111.
2010 Corsi, A. M., & Lockshin, L. (2010). What do Australian's look for in an on-premise wine list?. Australian and New Zealand grapegrower and winemaker, 557, 53-58.
2010 Mueller, S. C., Kweh, H. H., & Lockshin, L. S. (2010). Can bottle weight be taken lightly for premium wines?. Australian and New Zealand wine industry journal, 25(1), 26-30.
2009 Mueller, S. C., Lockshin, L. S., Louviere, J., Francis, L., & Osidacz, P. (2009). How does shelf information influence consumers' wine choices?. Australian and New Zealand wine industry journal, 24(3), 50-56.
2009 Trinh, G. T., Dawes, J. G., & Lockshin, L. S. (2009). Do product variants appeal to different segments of buyers within a category?. The journal of product and brand management, 18(2), 95-105.
DOI Scopus15 WoS14
2009 Lockshin, L. S., Mueller, S. C., Louviere, J., Francis, L., & Osidacz, P. (2009). Development of a new method to measure how consumers choose wine. Australian and New Zealand wine industry journal, 24(2), 37-42.
2009 Lockshin, L. S., & Knott, D. (2009). Boozing or branding? Measuring the effects of free wine tastings at wine shops. International journal of wine business research, 21(4), 312-324.
DOI Scopus21 WoS15
2009 Remaud, H. R., & Lockshin, L. S. (2009). Building brand salience for commodity-based wine regions. International journal of wine business research, 21(1), 79-92.
DOI Scopus38 WoS25
2009 Mueller, S., Francis, I. L., & Lockshin, L. (2009). Comparison of best-worst and hedonic scaling for the measurement of consumer wine preferences. Australian journal of grape and wine research, 15(3), 205-215.
DOI Scopus36 WoS27
2008 Goodman, S., Lockshin, L., & Cohen, E. (2008). Influencers of consumer choice in the on-premise environment: more international comparisons. Australian & New Zealand Grapegrower & Winemaker, 529(1), 76.
2008 Goodman, S., Lockshin, L., & Cohen, E. (2008). Examining market segments and influencers of choice for wine using the Best-Worst choice method. Marketing & Communication, 1(1), 94-112.
DOI Scopus15
2008 Lockshin, L. S. (2008). How consumers choose wines. WBM : Australia's wine business magazine, October, 32-33.
2008 Lockshin, L. S. (2008). The Spanish revolution. WBM : Australia's wine business magazine, August, 30-31.
2008 Lockshin, L. S. (2008). Australia needs a wine marketing conference. WBM : Australia's wine business magazine, February, 48-49.
2008 Lockshin, L. S. (2008). The region is your region this region is my region... but does anyone else care?. WBM : Australia's wine business magazine, Dec. 2007/Jan. 2008, 66-67.
2008 Lockshin, L. S., & Knott, D. (2008). Snouts in the trough? boozing or branding? the effect of free wine tastings. WBM : Australia's wine business magazine, June, 24-26.
2008 Lockshin, L. S. (2008). Marketing in a recession. WBM : Australia's wine business magazine, November, 26-27.
2008 Lockshin, L. S. (2008). The great divide: markering versus sales. WBM : Australia's wine business magazine, March 2008, 52-53.
2008 Lockshin, L. S. (2008). Time for a change?. WBM : Australia's wine business magazine, December, 26-27.
2008 Lockshin, L. S. (2008). Segmentation vs positioning. Explaining the directions to 2025 strategy.. WBM : Australia's wine business magazine, May 2008, 26-28.
2008 Lockshin, L. S. (2008). The top 10 marketing mistakes. WBM : Australia's wine business magazine, April, 56-57.
2008 Lockshin, L. S. (2008). Australia on the defensive. WBM : Australia's wine business magazine, July, 26-27.
2007 Lockshin, L. S. (2007). Bio-orgo-carbon-enviro-sustainable-fair-trade-dynamic wine. WBM - Wine Business Monthly.
2007 Lockshin, L. S. (2007). Warning! Do not drink this article. WBM - Wine Business Monthly.
2007 Lockshin, L. S. (2007). The good, the bad and the ugly. WBM - Wine Business Monthly, 447(7141), 138-140.
DOI WoS27
2007 Lockshin, L. S. (2007). Packaging is important. WBM - Wine Business Monthly.
2007 Lockshin, L. S. (2007). The truth about discounting. WBM - Wine Business Monthly.
2007 Goodman, S., Lockshin, L. S., & Cohen, E. (2007). Influencers of consumer choice - comparing international markets. Australian and New Zealand Wine Industry Journal.
2007 Orth, U., Lockshin, L. S., & d'Hauteville, F. (2007). The global wine business as a research field. International Journal of Wine Business Research, 19(1), 5-13.
DOI Scopus68 WoS47
2007 Lockshin, L. S. (2007). Letter from Italy and France. WBM - Wine Business Monthly.
2007 Lockshin, L. S. (2007). A watershed year?. WBM : wine business monthly.
2007 Lockshin, L. S. (2007). What's important in choosing a wine?. WBM - Wine Business Monthly.
2007 Lockshin, L. S. (2007). This region is your region, this region is my region... but does anyone else care?. WBM - Wine Business Monthly.
2007 Jordan, R., Zidda, P., & Lockshin, L. (2007). Behind the Australian wine industry's success: does environment matter?. International journal of wine business research, 19(1), 14-32.
DOI Scopus42 WoS28
2007 Lockshin, L. S. (2007). There is hope for the little guys. WBM - Wine Business Monthly.
2007 Lockshin, L. S. (2007). Here come the French. WBM - Wine Business Monthly.
2007 Jarvis, W., Rungie, C. M., & Lockshin, L. S. (2007). The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference. International journal of market research, 49(4), 489-513.
DOI Scopus19 WoS13
2007 Lockshin, L. S. (2007). Grape prices: echoes of the past or future. WBM - Wine Business Monthly.
2007 Jarvis, W., Rungie, C. M., & Lockshin, L. S. (2007). Revealed preference analysis of red wine attributes using polarisation. International Journal of Wine Business Research, 19(2), 127-138.
DOI Scopus28 WoS22
2006 Horowitz, I., & Lockshin, L. S. (2006). Does product diversity signal bargains in Australian wine?. International food and agribusiness management review, 9(1), 1-17.
Scopus1
2006 Perrouty, J. P., d'Hauteville, F., & Lockshin, L. S. (2006). The influence of wine attributes on region of origin equity : an analysis of the moderating effect of consumer's perceived expertise. Agribusiness: an international journal, 22(3), 323-341.
DOI Scopus180 WoS132
2006 Lockshin, L. S. (2006). Meet the Ideal Marketer. Wine Business Magazine.
2006 Atkin, T., Garcia, R., & Lockshin, L. S. (2006). A multinational study of the diffusion of a discontinuous innovation. Australasian marketing journal, 14(2), 17-33.
DOI Scopus28 WoS19
2006 Jarvis, W., Rungie, C., Goodman, S., & Lockshin, L. (2006). Using polarisation to identify variations in behavioural loyalty to price tiers. Journal of Product and Brand Management, 15(4), 257-264.
DOI Scopus21 WoS20
2006 Lockshin, L. S., Jarvis, W. D., d'Hauteville, F., & Perrouty, J. P. (2006). Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice. Food quality and preference, 17(3-4), 166-178.
DOI Scopus401 WoS324
2006 Lockshin, L. S. (2006). Co-editors' introduction to the special Issue. Agribusiness, 22(3), 301-306.
DOI Scopus6 WoS3
2005 Beaujanot, A., Lockshin, L., & Quester, P. (2005). Distributors' business characteristics, buyer/seller relationship and market orientation: An empirical study of the Australian wine export industry. Journal of Marketing Channels, 12(1), 79-100.
DOI Scopus15
2004 Mandhachitara, R., & Lockshin, L. S. (2004). Fast moving luxury goods: positioning strategies for Scotch whisky in Thai department stores. International journal of retail and distribution management, 32(6), 312-319.
DOI Scopus11
2004 Beverland, M., & Lockshin, L. S. (2004). Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values. Qualitative market research: an international journal, 7(3), 172-182.
DOI Scopus26
2003 Spawton, A. C. L., & Lockshin, L. S. (2003). Consumer response to societal controls designed to modify alcohol usage and abuse : marketing policy implications. Office International de la Vigne et du Vin. Bulletin: revue internationale.
2003 Ling, B. H., & Lockshin, L. S. (2003). Components of wine prices for Australian wine : how winery reputation, wine quality, region, vintage, and winery size contribute to the price of varietal wines. Australasian Marketing Journal, 11(3), 19-32.
DOI Scopus79
2003 Beverland, M., & Lockshin, L. S. (2003). A longitudinal study of customers' desired value change in business-to-business markets. Industrial marketing management, 32(8), 653-666.
DOI Scopus66 WoS54
2003 Lockshin, L. S. (2003). The golden egg turns rotten. Harpers: the wine and spirit.
2003 Beaujanot, A., & Lockshin, L. S. (2003). Export success factors for SME wineries. Export 61.
2003 Lockshin, L. S. (2003). All the tea in China. Harpers: the wine and spirit.
2002 Horowitz, I., & Lockshin, L. S. (2002). What price quality? An investigation into the prediction of wine-quality ratings. Journal of Wine Research, 13(1), 7-22.
DOI Scopus46
2002 Lockshin, L. S. (2002). He who drinks Australian....... Harpers: the wine and spirit weekly.
2002 Lockshin, L. S. (2002). Brands speak louder than words. Harpers: the wine and spirit weekly.
2002 Lockshin, L. S. (2002). Culture clubbing. Harpers: the wine and spirit weekly.
2002 Lockshin, L. S. (2002). What was that wine again?. Harpers: the wine and spirit weekly.
2002 Lockshin, L. S. (2002). Vineyards on red alert. Harpers: the wine and spirit weekly.
2002 Lockshin, L. S. (2002). Globalisation and Wine Branding. Economics et Societies. Serie AG. Progres et Agriculture.
2002 Aurifeille, J. M., Quester, P. G., Lockshin, L., & Spawton, T. (2002). Global vs international involvement-based segmentation: a cross-national exploratory study. International Marketing Review, 19(4), 369-386.
DOI Scopus73 WoS59
2001 Lockshin, L., Quester, P., & Spawton, T. (2001). Segmentation by involvement or nationality for global retailing: A cross-national comparative study of wine shopping behaviours. Journal of Wine Research, 12(3), 223-236.
DOI Scopus1
2001 Stening, S., & Lockshin, L. S. (2001). A comparison of on-line and in-store customers in the wine retail sector. Australian and New Zealand wine industry journal.
2001 Lockshin, L. S., & Spawton, A. C. L. (2001). Using involvement and brand equity to develop a wine tourism strategy. The international journal of wine marketing.
2001 Beverland, M., & Lockshin, L. S. (2001). Growth models in the New Zealand wine industry: some case study evidence. Journal of the Australian and New Zealand Academy of Management, 7(2), 20-29.
DOI
2001 Hall, J., Lockshin, L. S., & O'Mahony, G. B. (2001). Exploring the links between wine choice and dining occasions: factors of influence. The international journal of wine marketing.
2001 Beverland, M., & Lockshin, L. S. (2001). Organizational life cycles in small New Zealand wineries. Journal of small business management, 39(4), 354-362.
DOI Scopus64 WoS44
2001 Hall, J., O'Mahony, G. B., & Lockshin, L. S. (2001). Wine attributes and consumption occasions: an investigation of consumer perceptions. Australian and New Zealand wine industry journal.
2000 Lockshin, L. S. (2000). A Stage Model of Small Firm Development in New Zealand Wineries. Small Enterprise Research. The Journal of SEAANZ, 8(2), 85-92.
DOI
2000 Spawton, A. C. L., & Lockshin, L. S. (2000). Preliminary Analysis of Drinking in Moderation as A Preventative Health Mechanism: A model and Testable Propositions. Marketing and Public Policy Conference Proceedings.
2000 Lockshin, L. S., & Beverland, M. (2000). A stage model of small firm development in New Zealand wineries. Small Enterprise Research.
1999 Lockshin, L. S., Charters, S., & Unwin, T. (1999). Consumer Responses to Wine Bottle Back Labels. International Journal of Phytoremediation, 21(1), 183-195.
DOI Scopus2
1999 Lockshin, L. S., & Tustin, M. K. (1999). Wine Choice Behaviour: The Effect of Regional Branding. International journal of wine marketing.
1998 Dunphy, R., & Lockshin, L. (1998). A history of the australian wine show system. International Journal of Phytoremediation, 21(1), 87-105.
DOI
1998 Lockshin, L., & Mcdougall, G. (1998). Service problems and recovery strategies: An examination of the critical incident technique in a business-to-business market. International Journal of Retail Distribution Management, 26(11), 429-438.
DOI Scopus24
1998 Lockshin, L., & Kahrimanis, P. (1998). Consumer evaluation of retail wine stores. International Journal of Phytoremediation, 21(1), 173-184.
DOI
1998 Dunphy, R., & Lockshin, L. (1998). A contemporary perspective of the australian wine show system as a marketing tool. International Journal of Phytoremediation, 21(1), 107-129.
DOI
1997 Macintosh, G., & Lockshin, L. S. (1997). Retail relationships and store loyalty: A multi-level perspective. International Journal of Research in Marketing, 14(5), 487-497.
DOI Scopus497 WoS387
1997 Lockshin, L. S., Spawton, A. L., & Macintosh, G. (1997). Using product, brand and purchasing involvement for retail segmentation. Journal of Retailing and Consumer Services, 4(3), 171-183.
DOI Scopus203
1994 Bruning, E. R., & Lockshin, L. S. (1994). Marketing’s role in generating organizational competitiveness. Journal of Strategic Marketing, 2(3), 163-187.
DOI Scopus8
1993 Lockshin, L. S. (1993). The role of wholesaler-distributors as marketing experts: Testing the effect of price and quality in the wine industry. Journal of Marketing Channels, 3(1), 91-110.
DOI Scopus3
1992 Goodwin, C., & Lockshin, L. (1992). The solo consumer: Unique opportunity for the service marketer. Journal of Services Marketing, 6(3), 27-36.
DOI Scopus37
1991 LOCKSHIN, L. S., & RHODUS, W. T. (1991). CONSUMER PERCEPTIONS OF QUALITY - KEY ISSUES FOR HORTICULTURAL RESEARCH. HORTSCIENCE, 26(7), 823-825.
DOI WoS4
1986 WARMUND, M. R., STARBUCK, C. J., & LOCKSHIN, L. (1986). GROWTH, COLD HARDINESS, AND CARBOHYDRATE CONTENT OF VIDAL BLANC GRAPEVINES PROPAGATED BY HARDWOOD VS SOFTWOOD CUTTINGS. AMERICAN JOURNAL OF ENOLOGY AND VITICULTURE, 37(3), 215-219.
WoS8

Year Citation
2022 Cohen, J., Lockshin, L., Corsi, A., Bruwer, J., Driesener, C., & Lee, R. (2022). THE CHINA WINE MARKET: How wine is gaining cultural value in Chinese culture. In S. Charters, M. Demossier, J. dutton, G. Harding, J. Smith Maguire, D. Marks, & T. Unwin (Eds.), The Routledge Handbook of Wine and Culture (pp. 405-414). Abingdon, Oxfordshire, UK: Routledge.
DOI Scopus1
2020 Lockshin, L., & Corsi, A. M. (2020). Consumer Research For Wine. In Handbook of Eating and Drinking: Interdisciplinary Perspectives (pp. 525-542). Springer International Publishing.
DOI Scopus3
2020 Lockshin, L., & Cohen, J. (2020). Wine Trends in China. In H. L. Meiselman (Ed.), Source details - Title: Handbook of Eating and Drinking: Interdisciplinary Perspectives (pp. 575-592). Switzerland: Springer.
DOI
2020 Lockshin, L., & Cohen, J. (2020). Wine Trends in China. In Handbook of Eating and Drinking Interdisciplinary Perspectives (pp. 575-592). Springer International Publishing.
DOI Scopus1
2019 Lockshin, L., & Corsi, A. M. (2019). Consumer research for wine. In H. L. Meiselman (Ed.), Source details - Title: Handbook of eating and drinking (pp. 545). Switzerland: Springer.
DOI
2018 Lockshin, L. (2018). Foreword - Case Studies in the Wine Industry. In Source details - Title: Case Studies in the Wine Industry (pp. xiii). UK: Elsevier.
DOI
2017 Corsi, A. M., Cohen, J., & Lockshin, L. (2017). Store Image Perception of Retail Outlets for Wine in China. In R. Capitello, S. Charters, & J. J. Yuan (Eds.), The Wine Value Chain in China: Consumers, Marketing, and the Wider World (pp. 81-99). London, United Kingdom: Chandos Publishing.
DOI Scopus3
2016 Cohen, E., & Lockshin, L. (2016). Best-worst scaling method: application to hospitality and tourism research. In M. Uysal, Z. Schwartz, & E. Sirakaya-Turk (Eds.), Source details - Title: Management science in hospitality and tourism: theory, practice and applications (pp. 85-98). Australia: Apple Academic Press.
Scopus1
2015 Lockshin, L., & Cohen, E. (2015). How consumers choose wine: using best-worst scaling across countries. In J. J. Louviere, T. N. Flynn, & A. A. J. Marley (Eds.), Source details - Title: Best-worst scaling: theory, methods and applications (pp. 159-176). UK: Cambridge University Press.
DOI Scopus13
2013 Lockshin, L. (2013). The future of the champagne brand. In S. Charters (Ed.), Source details - Title: The business of champagne : a delicate balance (pp. 105-118). UK: Routledge.
DOI Scopus2
2013 Palmer, A., & Lockshin, L. S. (2013). Strategic marketing and planning. In B. Sharp (Ed.), Source details - Title: Marketing: theory, evidence, practice. US: Oxford University Press.
2013 Palmer, A., & Lockshin, L. (2013). The Marketing Environment. In B. Sharp (Ed.), Source details - Title: Marketing: theory, evidence, practice (pp. 182-217). Australia: Oxford University Press.
2012 Piñero De Plaza, M. A., Lockshin, L., Kennedy, R., & Corsi, A. M. (2012). A new behavioural methodology: measuring the effect of packaging design on shopper's memory. In G. Muratovski (Ed.), Event/exhibition information: AGIDEAS Design for Business and Industry: International Research Conference, Melbourne, Australia, 21/05/2012-25/05/2012
Source details - Title: agIdeas research: design for business (Vol. 1, pp. 140-149). Australia: AgIdeas.
2012 Liao, L., Corsi, A. M., Lockshin, L., & Chrysochou, P. (2012). Unconscious emotional effects of packaging design elements. In G. Muratovski (Ed.), Event/exhibition information: AGIDEAS Design for Business and Industry: International Research Conference, Melbourne, Australia, 21/05/2012-25/05/2012
Source details - Title: agIdeas research: design for business (Vol. 1, pp. 152-163). Australia: AgIdeas.
2010 Lockshin, L., & Mueller, S. (2010). Pricing for new product development. In S. R. Jaeger, & H. MacFie (Eds.), Source details - Title: Consumer driven innovation in food and personal care products (pp. 303-330). Oxford: Woodhead.
DOI Scopus1
2008 Lockshin, L. S., & Spawton, A. C. L. (2008). Global marketing and exporting. In Source details - Title: Wine a global business (2 ed., pp. 273-313). USA: Miranda Press.
2007 Lockshin, L. S., Jordon, R., & Zidda, P. (2007). France-Australie: I'envers du dcor. In J. Couderc (Ed.), Source details - Title: Bacchus 2008 Enjeux, stratgies et pratiques dans la filire vitivinicole (pp. 261-283). Paris: Dunod.
2006 Beverland, M., & Lockshin, L. S. (2006). Crafting a niche in a crowded market: the case of Palliser Estate Wines on Martinborough (New Zealand). In Source details - Title: Handbook of niche marketing : principles and practice (pp. 159-190). New York: Haworth Reference Press.
Scopus3
2006 O'Mahony, G. B., Hall, J., Lockshin, L. S., Jago, L., & Brown, G. P. (2006). Understanding the impact of wine tourism on post-tour purchasing behaviour. In Source details - Title: Global wine tourism research management and marketing (pp. 123-137). Wallingford, Oxford: CABI Publishing.
Scopus21
2006 Beaujanot, A., Lockshin, L., & Quester, P. (2006). Delivering value: Market orientation and distributor selection in export markets. In C. Solberg (Ed.), Relationship between exporters and their foreign sales and marketing intermediaries (Vol. 16, pp. 107-133). The Boulevard, Langford, Lane, Kidlington, Oxford OX5 1GB,UK: Elsevier.
DOI Scopus10
2004 Stening, S., Kilov, K., Lockshin, L. S., & Spawton, A. C. L. (2004). The United Kingdom. In Corporate body:University of South AustraliaSource details - Title: The World's Wine Markets: Globalization at Work (pp. 124-140). Cheltenham, UK: Edward Elgar Publishing.
DOI Scopus7

Year Citation
2019 Corsi, A. M., Lockshin, L., Louviere, J., Bruwer, J., Cohen, J., & Kilov, K. (2019). Does the wine trade understand wine consumers? Measuring the alignment for wine choice drivers between trade operators and consumers. In N. Terblanche, & C. Pentz (Eds.), Proceedings of the 11th conference of the Academy for Wine Business Research (AWBR) (pp. 295-297). South Africa: Academy of Wine Business Research.
2019 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., . . . Kilov, K. (2019). Understanding the category entry points for wine in China. In Proceedings of the Academy for wine business research (AWBR) international conference (pp. 301-302). South Africa: Stellenbosch University.
2017 Azzurro, A. M., Lockshin, L., Sharp, B., Nguyen, C., & Bogomolova, S. (2017). Factors influencing retailers' decision to stock wine: Brand or region?. In Academy of Wine Business Research (pp. 1). US.
2017 Corsi, A. M., Cohen, J., & Lockshin, L. (2017). How consumption occasions shape consumer preferences: a discrete choice experiment approach. In Proceedings of the International conference of the Academy of Wine Business Research (pp. 117-124). US: Sonoma State University.
2016 Hirche, M., Lockshin, L., Greenacre, L., & Nenycz Thiel, M. (2016). How do retail distribution and market share measures relate in the wine category? A conceptual outline and speculation based on current knowledge. In J. Bruwer (Ed.), Conference proceedings: 9th Academy of Wine Business Research Conference (pp. 292-300). Australia: University of South Australia.
2015 Caruso, W., Bogomolova, S., Corsi, A., Cohen, J., Sharp, A., & Lockshin, L. (2015). Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations. In Proceedings of the 29th Australian and New Zealand Academy of Management Conference (pp. 254-260). Australia: ANZMAC.
2015 Bowe, J., Lockshin, L., Rungie, C., & Lee, R. (2015). Wine and Tourism: A Good Blend Goes a Long Way. In K. Kubacki (Ed.), IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD (pp. 309-312). CA, Monterey: SPRINGER-VERLAG BERLIN.
DOI Scopus2 WoS3
2012 Kapulski, N., Lockshin, L., & Bogomolova, S. (2012). Same old or new brands: an exploration of first time brand purchase in fast-moving consumer goods markets. In ANZMAC 2012 proceedings (pp. 1-7). Australia: ANZMAC.
2012 Liao, X., Corsi, A. M., Lockshin, L. S., & Chrysochou, P. (2012). Can packaging elements elicit consumers' emotional responses?. In R. Paulo (Ed.), Marketing to citizen: going beyond customers and consumers: conference proceedings (pp. 1-7). Portugal: European Marketing Academy.
2012 Piñero De Plaza, M. A., Lockshin, L., Kennedy, R., & Corsi, A. M. (2012). A new method to measure behavioral responses to packaging design elements. In R. Paulo (Ed.), Marketing to citizen: going beyond customers and consumers: conference proceedings (pp. 1-8). Portugal: European Marketing Academy.
2011 Corsi, A. M., Lockshin, L., & Mueller, S. (2011). Competition between and competition within: the strategic positioning of competing countries in key export markets. In Proceedings of the International Conference of the Academy of Wine Business Research: The Faces of Wine Sustainability (pp. 1-17). France: Academy for Wine Business Research.
2011 Bowe, J., & Lockshin, L. (2011). The influence of tour destination image on Chinese consumers preference for Australian wine?. In Proceedings of the International Conference of the Academy of Wine Business Research: The Faces of Wine Sustainability (pp. 1-10). France: Academy for Wine Business Research.
2011 Corsi, A. M., Lockshin, L., & Kilov, K. (2011). Alcohol warnings stimuli: a methodological framework for the analysis of changes in attitude and behaviour compliance towards alcoholic beverages. In Proceedings of the International Conference of the Academy of Wine Business Research: The Faces of Wine Sustainability (pp. 1-13). France: Academy for Wine Business Research.
2011 Mueller, S., Osidacz, P., Francis, I. L., & Lockshin, L. (2011). Filling the gap - how do sensory and marketing attributes interact in consumer choice?. In Proceedings of the14th Australian Wine Industry Technical Conference 2010 (pp. 223-229). Adelaide, Australia.
2011 Chrysochou, P., Lockshin, L., Habenschuss, S., & Trinh, G. (2011). Does behaviour of heavy and light wine buyers differ?. In Proceedings of the International Conference of the Academy of Wine Business Research: The Faces of Wine Sustainability (pp. 1-8). France: Academy of Wine Business Research.
2011 Mocanu, A., Chrysochou, P., Bogomolova, S., & Lockshin, L. (2011). Packaging fluency: toward definition and conceptualisation. In M. MacCarthy, & D. Sanders (Eds.), ANZMAC Conference Proceedings 2011 (pp. 1-7). Australia: ANZMAC.
2010 Goodman, S., Lockshin, L., & Remaud, H. (2010). Where to shop? The influence of store choice characteristics on retail market segmentation. In Proceedings of 5th International conference of the academy of wine business research (pp. 1-7). www: University of Auckland.
2010 Teagle, J., Mueller, S., & Lockshin, L. (2010). How do Millennials' wine attitudes and behaviour differ from other generations?. In R. Brodie (Ed.), AWBR 2010 5th international conference of the Academy of Wine Business Research. Auckland, New Zealand: University of Auckland business school.
2010 Lockshin, L., Mueller, S., & Louviere, J. (2010). The influence of shelf information on consumers' wine choice. In R. Brodie (Ed.), AWBR 2010 5th international conference of the Academy of Wine Business Research Conference (pp. 1-9). Auckland, New Zealand.
2010 Loveless, K., Mueller, S., Lockshin, L., & Corsi, A. (2010). The relative importance of sustainability, quality control standards and traceability for wine consumers: a cross-national segmentation. In P. Ballantine, & J. Finsterwalder (Eds.), Australian and New Zealand Marketing Academy Conference proceedings: Doing more with less (pp. 1-8). New Zealand: ANZMAC.
2010 Mueller, S., Osidacz, P., Francis, L., & Lockshin, L. (2010). The relative importance of extrinsic and intrinsic wine attributes: combining discrete choice and informed sensory consumer testing. In R. Brodie (Ed.), AWBR 2010 5th international conference of the Academy of Wine Business Research. Auckland, New Zealand: University of Auckland business school.
2010 Kapulski, N., Bogomolova, S., & Lockshin, L. (2010). Incidence and factors influencing brand trial in the whisky market. In P. Ballantine, & J. Finsterwalder (Eds.), Australian and New Zealand Marketing Academy Conference proceedings (pp. 1-8). New Zealand: ANZMAC.
2010 Piñero, M. A., Lockshin, L., Kennedy, R., & Corsi, A. (2010). Distinctive elements in packaging (FMCG): an exploratory study. In P. Ballantine, & J. Finsterwalder (Eds.), ANZMAC 2010: doing more with less : proceedings of the 2010 Australian and New Zealand Marketing Academy Conference. New Zealand: ANZMAC.
2010 Corsi, A. M., Mueller, S., & Lockshin, L. (2010). How does item order and other information impact wine menu choice?. In R. Brodie (Ed.), AWBR 2010 5th international conference of the Academy of Wine Business Research. New Zealand: University of Auckland business school.
2010 Liao, L., Lockshin, L., Kennedy, R., & Corsi, A. (2010). The impact of emotion on effective packaging for consumer goods. In P. Ballantine, & J. Finsterwalder (Eds.), ANZMAC 2010 (pp. 1-9). New Zealand: University of Canterbury.
2009 Lee, R. Y. M., & Lockshin, L. S. (2009). Halo effects of travel destination image on domestic products. In T. Tojib, & D. Dewi (Eds.), Australian and New Zealand marketing academy conference proceedings: ANZMAC. Australia: ANZMAC.
2009 Dawes, J. G., Keynes, W. L., Lockshin, L. S., & Russo, G. L. (2009). A coherent pattern in consumer purchase across price tiers: Australian wine. In T. Tojib, & D. Dewi (Eds.), Australian and New Zealand Marketing Academy Conference Proceedings: ANZMAC. Australia: ANZMAC.
2008 Zidda, P., Lockshin, L., & Van Der Haert, S. (2008). Channel choice behaviour for different usage situations: the case of the wine product category. In Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-16). Siena: AWBR Academy of Wine Business Research.
2008 Mueller, S., Francis, L., & Lockshin, L. (2008). The relationship between wine liking, subjective wine knowledge: does it matter who is in your 'consumer' sample?. In Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-17). Siena, Italy: AWBR - University of Siena.
2008 Remaud, H., & Lockshin, L. (2008). Rebranding a commodity-based wine region. In Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-18). Siena, Italy: Academy of Wine Business Research.
2008 Trinh, G. T., Dawes, J. G., & Lockshin, L. S. (2008). Pack-size segmentation - an examination at the individual level using a person-situation variable. In S. Spanjaard, & D. Daniela (Eds.), Australian and New Zealand marketing academy conference ANZMAC 2008. Marketing: shifting the focus from mainstream to offbeat. Australia: ANZMAC.
2008 Remaud, H., Mueller, S., Chvyl, P., & Lockshin, L. (2008). Do Australian wine consumers value organic wine?. In Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-15). Siena, Italy: AWBR - University of Siena.
2008 Mueller, S., Rungie, C., Goodman, S., Lockshin, L., & Cohen, E. (2008). Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity. In Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-19). Italy: AWBR.
2008 Goodman, S., Lockshin, L., Cohen, E., Fensterseifer, J., Ma, H., d'Hauteville, F., . . . Perrouty, J. (2008). International comparison of consumer choice for wine: a twelve country comparison. In R. Goodwin (Ed.), Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-12). Italy: AWBR.
2008 Cohen, E., d'Hauteville, F., Goodman, S., Lockshin, L., & Sirieix, L. (2008). A cross-cultural comparison of choice criteria for wine in restaurants. In Proceedings of the 4th International Conference of the Academy of Wine and Business Research (pp. 1-18). Italy: AWBR.
2008 Casini, L., Corsi, A., Lockshin, L., Cohen, E., & Goodman, S. (2008). Consumer preferences of wine in Italy applying best-worst scaling. In Proceedings of 4th International Conference of the Academy of Wine Business Research (pp. 1-19). Italy: AWBR.
2008 Mueller, S., & Lockshin, L. (2008). How important is wine packaging for consumers? On the reliability of measuring attribute importance with direct vebal versus indirect visual methods. In Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-19). Siena, Italy: Academy of Wine Business Research.
2007 Jarvis, W., Rungie, C. M., & Lockshin, L. S. (2007). Choice variance as a behavioural phenomenon. In T. Thyne, & M. M. (Eds.), ANZMAC, Australian and New Zealand Marketing Academy : Conference 2007 : abstracts and programme : 3Rs - reputation, responsibility, relevance. New Zealand: University of Otago.
2007 Mueller Loose, S. C., Lockshin, L. S., Louviere, J., & Hackman, D. (2007). Do respondents use extra information provided in online best-worst choice experiments?. In T. Thyne, & M. M (Eds.), ANZMAC, Australian and New Zealand Marketing Academy : Conference 2007 : abstracts and programme : 3Rs - reputation, responsibility, relevance. New Zealand: University of Otago.
2006 O'Mahony, G. B., Hall, J., Lockshin, L. S., Jago, L., & Brown, G. P. (2006). The impact of winery tourism on later wine consumption. In CAUTHE 2006 Conference 'To the City and Beyond: Proceedings of the 16th Annualk CAUTHE Conference. Australia: Victoria University, School of Hospitality, Tourism and Marketing.
2006 Spawton, A. C. L., Lockshin, L. S., & Romaniuk, J. T. (2006). Word of mouth and advertising effects on wine brand buying. In Advancing theory, maintaining relevance. Queensland, Australia: ANZMAC 2006.
2006 Cohen, J., Lockshin, L. S., & Rungie, C. M. (2006). Using involvement as a segmentation characteristic to improve the comparability of cross-national stated preference studies. In ANZMAC 2006 abstracts & programme : Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance. Brisbane, Qld.: Queensland University of Technology, School of Advertising, Marketing and Public Relations.
2006 Goodman, S., Lockshin, L., & Cohen, E. (2006). Using the best-worst method to examine market segments and identify different influences of consumer choice. In D. Hauteville (Ed.), Proceedings of the 3rd International Wine Business & Marketing Conference (pp. 1-15). France: Academy of Wine Business Research.
2006 Jordan, R., Zidda, P., & Lockshin, L. (2006). Behind the Australian wine industry success: does environment matter?. In Proceedings of 3rd International Wine Business and Marketing Research Conference. France: Academy of Wine Business Research.
2006 Cohen, J., Lockshin, L. S., & Rungie, C. M. (2006). Plotting of parameter estimates as a method to account for scalability in cross-national stated preference comparisons. In Advancing theory, maintaining relevance. Queensland, Australia: ANZMAC 2006.
2005 Wilson, D. M., Lockshin, L. S., & Rungie, C. M. (2005). The value of identifying cohorts through retrospective panel data: preliminary findings from Australia. In Proceedings of 2005 International Wine Marketing Symposium. USA: Sonoma State University - School of Business & Economics Wine Business Program.
2005 Lockshin, L. S., & Halstead, L. (2005). A comparison of Australian and Canadian wine buyers using discrete choice analysis. In Proceedings of 2005 International Wine Marketing Symposium. USA: Sonoma State University - School of Business & Economics Wine Business Program.
2005 Jarvis, W. D., Rungie, C. M., & Lockshin, L. S. (2005). Revealed preference analysis of wine attributes using polarisation. In Proceedings of 2005 International Wine Marketing Symposium. USA: Sonoma State University - School of Business & Economics Wine Business Program.
2005 Perrouty, J. P., d'Hauteville, F., & Lockshin, L. S. (2005). The influence of wine attributes on region of origin equity: an analysis of the moderating effect of consumer's perceived expertise. In Proceedings of 2005 International Wine Marketing Symposium. USA: Sonoma State University - School of Business & Economics Wine Business Program.
2005 Lockshin, L. S., Garcia, R., & Atkin, T. (2005). Innovative wine packaging. In 2005 International Wine Marketing Symposium. Sonoma University USA: Sonoma University.
2005 Goodman, S., Lockshin, L., & Cohen, E. (2005). Best-Worst Scaling: A simple method to determine drinks and wine style preferences. In 2nd International Wine Marketing Symposium Proceedings, Sonoma. USA: Sonoma State University - School of Business & Economics Wine Business Program.
2005 Habel, C. A., & Lockshin, L. S. (2005). Assessing your brand's health - the simple way. In The Fourth Australian Wine Marketing Conference.
2005 Wilson, D. M., Lockshin, L. S., & Rungie, C. M. (2005). Accessing consumer memory for wine marketing research. In Proceedings of 2005 International Wine Marketing Symposium. USA: Sonoma State University - School of Business & Economics Wine Business Program.
2005 Beaujanot, A., Remaud, H. R., & Lockshin, L. S. (2005). Relationship building with key overseas distributor: A wine industry study. In Proceedings of 2005 International Wine Marketing Symposium. USA: Sonoma State University - School of Business & Economics Wine Business Program.
2005 Jarvis, W. D., & Lockshin, L. S. (2005). Similarities and differences between purchasers' and non-purchasers' of wine at the visitor centre. In Proceedings of 2005 International Wine Marketing Symposium. USA: Sonoma State University - School of Business & Economics Wine Business Program.
2005 Goodman, S. P., Lockshin, L. S., & Cohen, E. (2005). Wine variety preferences: choice difference of high and low involvement wine consumers. In The Fourth Australian Wine Marketing Conference. Magill, South Australia: The Australian Wine Export Council.
2005 Remaud, H. R., Lockshin, L. S., & Beaujanot, A. (2005). Relationship building with key overseas distributor. In The Fourth Australian Wine Marketing Conference. Magill, S. Australia: The Australian Wine Export Council.
2005 Lockshin, L. S., Jarvis, W. D., d'Hauteville, F., & Perrouty, J. P. (2005). How consumers value medals, regions and brands for Australian wine. In The Fourth Australian Wine Marketing Conference. Magill, S. Australia: The Australian Wine Export Council.
2005 Lockshin, L. S., Rungie, C. M., & Jarvis, W. D. (2005). Higher loyalty towards high share single varietals. In The Fourth Australian Wine Marketing Conference. Magill, S. Australia: The Australian Wine Export Council.
2005 Lockshin, L. S., Garcia, R., & Atkin, T. (2005). Adaptation of wine innovation. In 2005 International Wine Marketing Symposium. Sonoma University USA: Sonoma University.
2004 Beverland, M., & Lockshin, L. S. (2004). A four-stage evolutionary model of customers' desired value change in business markets. In 2004 AMA Winter Educator's Conference: Marketing Theory and Applications (Volume 15). USA: American Marketing Association.
2004 Lockshin, L. S., Jarvis, W. D., d'Hauteville, F., & Perrouty, J. P. (2004). Using simulations for discrete choice to measure consumer sensitivity to brand, region, price, and awards in wine choice. In 7th Sensometrics Conference. California.
2004 Perrouty, J. P., d'Hauteville, F., & Lockshin, L. S. (2004). Impact des interactions entre marques et regions d'origine sur la valeur percue d'un vin: proposition de prise en compte de l'expertise percue du consommateur. In Actes du XXe Congress AFM (Association Francaise de Marketing). Saint-Malo: University de Rennes.
2003 Jarvis, W. D., Rungie, C. M., & Lockshin, L. S. (2003). An investigation into excess behavioural loyalty. In Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide: ANZMAC.
2003 Beaujanot, A., & Lockshin, L. S. (2003). The importance of market orientation in developing buyer-seller relationships in the export market: the line towards relationship marketing. In International Colloquium in Wine Marketing 2003. Adelaide: University of South Australia.
2003 Wilson, D. M., & Lockshin, L. S. (2003). Using the Thiel Index coefficient to analyse variation in wine consumption habits. In International Colloquium in Wine Marketing 2003. Adelaide: University of South Australia.
2003 Habel, C. A., Rungie, C. M., Lockshin, L. S., & Spawton, A. C. L. (2003). The Pareto effect (80:20) in consumption of beer, wine and spirits: a preliminary discussion. In International Colloquium in Wine Marketing 2003. Adelaide: University of South Australia.
2003 Jarvis, W. D., Rungie, C. M., & Lockshin, L. S. (2003). Analysing wine behavioural loyalty. In International Colloquium in Wine Marketing 2003. Adelaide: University of South Australia.
2003 Beaujanot, A., Lockshin, L. S., & Geursen, G. (2003). Customer orientation and customer selection. In Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide: ANZMAC.
2003 Beaujanot, A., & Lockshin, L. S. (2003). Successful exporting for small wine makers. In The Australian Food and Wine Industries Conference 2003.
2003 Lockshin, L. S., & Hall, J. (2003). Consumer purchasing behaviour for wine: what we know and where we are going. In International Colloquium in Wine Marketing 2003. Adelaide, South Australia: University of South Australia, Wine Marketing Research Group.
2003 Wilson, D. M., & Lockshin, L. S. (2003). The communications issues for producers of alternative closures in the wine industry. In International Colloquium in Wine Marketing 2003. Adelaide: University of South Australia.
2003 Lockshin, L. S., Jago, J. B., & Brown, G. P. (2003). Cellar door visits, consumer recall, and subsequent behaviour. In The Fourth Australian Wine Marketing Conference. Adelaide, Australia.
2002 Spawton, A. C. L., & Lockshin, L. S. (2002). Consumer response to societal controls designed to modify alcohol usage and abuse: marketing policy implications. In The Inaugural Brock University Wine Conference. Canada: Brock University Press.
2002 Spawton, A. C. L., & Lockshin, L. S. (2002). Are age and gender key factors in the more responsible consumption of alcoholic drinks?. In U. V. T. I. P. Nitra (Ed.), Slovakia Viticulture and Viniculture Congress Proceedings. Bratislava (Slovakia): CD.
2002 Beaujanot, A., & Lockshin, L. S. (2002). Export Success Factors for SME Wineries. In The Finlaysons Seminar - Dont Waste a Drop!.
2002 Hoffman, D., & Lockshin, L. S. (2002). International comparison of units of wine and alcohol measurement, 'moderate consumption' and the 'standard drink'. In Slovakia Viticulture and Viniculture Congress Proceedings. Bratislava (Slovakia): Office international de la vigne et du vin. World Congress.
2002 Beaujanot, A., Lockshin, L., & Quester, P. (2002). Buyer-seller relationship and business performance: A wine industry study. In R. Shaw, S. Adam, & H. McDonald (Eds.), ANZMAC 2002 Conference Proceedings (pp. CDROM 1591-CDROM 1599). CDROM: Australian and New Zealand Marketing Academy.
2001 Shannon, R., & Lockshin, L. S. (2001). Exploring consumer trial of private label brands in Thailand. In S. Chetty, & B. Collins (Eds.), Bridging Marketing Theory and Practice. http://130.195.95.71:8081/WWW/ANZMAC2001/home.htm: Massey University.
2001 Stening, S., & Lockshin, L. S. (2001). A comparison of online and in-store customers in the wine retail sector. In Australian and New Zealand wine industry journal. Adelaide, SA.
2001 Stening, S., & Lockshin, L. S. (2001). A comparison of internet and in-store customer behaviour. In P. Wall (Ed.), Meeting the Consumer Challenge. Adelaide: OIV Australia.
2001 Rundle Thiele, S. R., & Lockshin, L. S. (2001). Exploring the dimensions of loyalty. In S. Chetty, & B. Collins (Eds.), Bridging Marketing Theory and Practice. http://130.195.95.71:8081/WWW/ANZMAC2001/home.htm: Massey University.
2001 Lockshin, L. S., & Beaujanot, A. (2001). The diversity of Asian wine markets: An Australian and Chilean perspective. In P. Wall (Ed.), Meeting the Consumer Challenge. Adelaide: OIV Australia.
2001 Wilson, D. M., Juniper, A. J., & Lockshin, L. S. (2001). Determining the inequality of alcohol consumption using the Theil Index. In S. Chetty, & B. Collins (Eds.), Bridging Marketing Theory and Practice. http://130.195.95.71:8081/WWW/ANZMAC2001/home.htm: Massey University.
2001 Shannon, R., & Lockshin, L. S. (2001). Private label brands in Thailand - enough 'face' to survive the thrive?. In S. Chetty, & B. Collins (Eds.), Bridging Marketing Theory and Practice. http://130.195.95.71:8081/WWW/ANZMAC2001/home.htm: Massey University.
2000 Spawton, A. C. L., & Lockshin, L. S. (2000). Preliminary analysis of drinking in moderation as a preventative health mechanism: a model and testable proposition. In P. Bone, K. France, & J. Wiener (Eds.), MARKETING AND PUBLIC POLICY CONFERENCE. Washington DC.
2000 Lockshin, L. S. (2000). Bangkok's Skytrain: A Marketing Challenge. In ANZMAC 2000 Visionary Marketing for the 21st Century: Facing the Challenge.
2000 Lockshin, L. S., & Rundle Thiele, S. R. (2000). Consumer Response to Store Based Customized Strategies: The Role of Nationality and Involvement. In E. Evans, J. Berman, & B. Barry (Eds.), Retailing 2000: Launching the New Millennium. Proceedings of the 6th Triennial National Retailing Conference. New York: The Academy of Marketing Science.
2000 Lockshin, L. S. (2000). Pricing and Merchandising Strategy for Scotch Whisky in Thai Department Stores. In E. Evans, J. Berman, & B. Barry (Eds.), Retailing 2000: Launching the New Millennium. Proceedings of the 6th Triennial Natinoal Retailing Conference. New York: Academy of Marketing Science.
2000 Lockshin, L. S., & Shannon, R. (2000). Bangkok's skytrain: a marketing challenge. In A. O'Cass (Ed.), Visionary Marketing for the 21st Century: Facing the Challenge. Brisbane: Griffith University.
1999 Lockshin, L. S., & Hall, J. (1999). Using Means-End Chains for Analysing Occasions - Not Buyers. In J. Cadeaux, & M. Uncles (Eds.), Australian & New Zealand Marketing Educators Conference. Sydney: School of Marketing, University of New South Wales.
1996 Macintosh, G., & Lockshin, L. S. (1996). The effects of salesperson/customer relationships on retail performance. In E. A. Blair, & W. A. Kamakura (Eds.), 1996 AMA WINTER EDUCATORS' CONFERENCE, VOL 7 - MARKETING THEORY AND APPLICATIONS Vol. 7 (pp. 340). SC, HILTON HEAD ISL: AMER MARKETING ASSOC.
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1995 Macintosh, G., & Lockshin, L. S. (1995). The effects of product involvement and salesperson customer relationships on retail performance. In D. W. Stewart, & N. J. Vilcassim (Eds.), 1995 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS Vol. 6 (pp. 25). CA, LA JOLLA: AMER MARKETING ASSOC.
1993 LOCKSHIN, L. S. (1993). THE ROLE OF THE BIOLOGICAL MODEL IN MARKETING STRATEGY. In R. Varadarajan, & B. Jaworski (Eds.), 1993 AMA WINTER EDUCATORS' CONFERENCE Vol. 4 (pp. 226-233). CA, NEWPORT BEACH: AMER MARKETING ASSOC.
1980 LOCKSHIN, L. S., & ELFVING, D. C. (1980). FLOWERING RESPONSE OF HERITAGE RED RASPBERRY TO TEMPERATURE AND NITROGEN. In HORTSCIENCE Vol. 15 (pp. 399). AMER SOC HORTICULTURAL SCIENCE.

Year Citation
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). How to build 'physical availability' in the China wine market. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). How to build 'mental availability' in the China wine market. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). What do 'premium', 'luxury' and 'fine' mean in the China wine market?. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). Summary report: selling wine in China guide. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). The 'laws of growth' in the China wine market. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). Media planning principles for Australian wine in China. Australia: Wine Australia.
2018 Lockshin, L., Louviere, J., Corsi, A. M., Bruwer, J., & Cohen, J. (2018). Driving the strategic growth of Australian wines in the US export market. Australia: University of South Australia.
2016 Corsi, A. M., Cohen, J., & Lockshin, L. (2016). The China Wine Barometer (CWB): a look into the future. Australia: Wine Australia.
2015 Corsi, A. M., Cohen, J., & Lockshin, L. (2015). Understanding Asian market demand using Asian consumers in Australia. Australia: University of South Australia.
2015 Bruwer, J., Lockshin, L., Saliba, A., & Hirche, M. (2015). The cellar door as a catalyst for wine consumption and multiplier of sales in the Australian wine market: final report. Australia: Australian Grape and Wine Authority (AGWA).
2015 Lee, R., Lockshin, L., & Corsi, A. (2015). They came, they liked, and they buy when they go home: harnessing inbound tourists for wine export : final report to Australian grape and wine authority. Australia: University of South Australia.
2014 Corsi, A. M., Cohen, J., & Lockshin, L. (2014). Understanding Chinese sensory preferences for varied wine styles and the language used to describe them. Australia: University Of South Australia.
2008 O'Mahony, G. B., Hall, J., Lockshin, L. S., Jago, L., & Brown, G. P. (2008). Wine tourism and subsequent wine purchase behaviour: Source details - Title: Wine tourism and subsequent wine purchase behaviour. Gold Coast, Australia: CRC for Sustainable Tourism Pty Ltd.

  • Creating opportunity for Australian 'fine' wine in China, Australian Grape and Wine Authority - R&D Call, 26/09/2016 - 31/03/2019

  • Driving the strategic growth of Australian wines in the US export market, Australian Grape and Wine Authority - R&D Call, 30/06/2016 - 31/12/2018

Programs I'm associated with

  • DBMN - Bachelor of Marketing and Communication
  • DBMD - Bachelor of Business
  • DMIN - International Master of Business Administration

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