Dr Kirsten Victory is a Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute. The Ehrenberg-Bass Institute is the world's largest centre for research into marketing, and it is one of the University of South Australia’s five flagship research institutes.
Kirsten's primary research expertise is in shortening the odds of new product success, with her research interests in brand stretch, Mental Availability, Category Entry Points and Physical Availability.
Alongside her research commitments at the Ehrenberg-Bass Institute, Kirsten also serves on the South Australian Commitee for the Australian Marketing Institute.
Kirsten was awarded her PhD from the University of South Australia. Kirsten also holds a MBus (Res) in Marketing and BMktgComm from UniSA.