Dr Kirsten Victory
Research Fellow
Office of Business and Law
College of Business and Law
Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.
Dr Kirsten Victory is a Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute. The Ehrenberg-Bass Institute is the world's largest centre for research into marketing, and it is one of the University of South Australia’s five flagship research institutes.
Kirsten's primary research expertise is in shortening the odds of new product success, with her research interests in brand stretch, Mental Availability, Category Entry Points and Physical Availability.
Alongside her research commitments at the Ehrenberg-Bass Institute, Kirsten also serves on the South Australian Commitee for the Australian Marketing Institute.
Kirsten was awarded her PhD from the University of South Australia. Kirsten also holds a MBus (Res) in Marketing and BMktgComm from UniSA.
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2025 | Co-Supervisor | Ehrenberg Bass Institute Research Degree - 2025 | Master of Research (Marketing) | Master | Full Time | Mr Jackson Dunn |
| 2024 | Co-Supervisor | A systematic investigation of the patterns of buyer sharing inside product portfolios | Master of Research (Marketing) | Master | Full Time | Mr Mason Whitmore |
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2024 - 2025 | Co-Supervisor | Brand collaborations: a match made in heaven? | Master of Research (Marketing) | Master | Full Time | Miss Jessica Bruno |
| 2023 - 2025 | Co-Supervisor | Route to retail: exploring distribution strategy in consumer packaged goods | Master of Research (Marketing) | Master | Part Time | Mrs Anastasia Amanatidis |
| 2022 - 2025 | Co-Supervisor | A rose by more than a name: applying brand competition frameworks to categories | Doctor of Philosophy | Doctorate | Full Time | Miss Alicia Barker |
| 2022 - 2023 | Co-Supervisor | Missing the target? Investigating targeted advertising | Master of Research (Marketing) | Master | Full Time | Ms Imogen Lee |
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