Johan Bruwer

Teaching Strengths

Actual corporate industry experience

Prof Johan Bruwer

Research Professor

School of Marketing

College of Business and Law

Available For Media Comment.

Professor Johan Bruwer is Research Professor of Marketing in the School of Marketing at the Ehrenberg-Bass Institute for Marketing Science - world famous for its research and financially supported by more than 65 national and international organisations, including some of the world's biggest brands.
Professor Bruwer was appointed to the Economics and Commerce Research Evaluation Committee (REC) of the Australian Research Council (ARC) for the evaluation of the ERA 2018 round. 
Professor Bruwer also holds appointments as Adjunct Professor at the University of Canterbury in New Zealand and as Professor Extraordinaire at the University of Stellenbosch in South Africa. He has been awarded an official researcher rating in the category “internationally acclaimed researchers” by the National Research Foundation (NRF).
Professor Bruwer holds Bachelor of Science in Forestry (BSc) with Honours, Masters of Business Administration (MBA) in Advanced Marketing, and PhD degrees from the University of Stellenbosch. Prior to commencing his academic career he worked in senior management positions in private industry, including as CEO of a large timber processing company, and successfully established his own research consultancy business. Currently he specialises in the marketing, consumer behaviour, tourism and wine marketing fields.
Professor Bruwer has published more than 150 research journal articles, book chapters, book reviews, editorials and research reports in the broader areas of marketing, consumer behaviour, tourism, and business management. He has been Chief Investigator of more than 20 category 1, 2 and 3 research grants to the value of $2 million, and is an Australian Research Council (ARC) Expert Assessor and an ERA Peer Review Member in the 2012 and 2015 rounds. He is also an International Expert Advisor for the National Research Foundation (NRF), a Senior Research Fellow at Vineland Research and Innovation in Canada, and an affiliate faculty member at the University of British Columbia in Canada.
Professor Bruwer maintains a strong industry focus and has developed and presented workshops and short training courses for industry partners throughout Europe, the Americas, Australasia and South Africa. He is the Editor-in-Chief of the International Journal of Wine Business Research, a board member of the Academy for Wine Business Research, and is a member of the Australian Marketing Institute, the Australian and New Zealand Marketing Academy, and the Australian Institute of Company Directors.

Areas:

Direct-to-consumer (DTC) marketing

Place-based branding

Market segmentation

Opinion leadership and sources of communication

Research Grants:

Current:

- Primary Investigator: Category-1 AGWA Grant (USA-1602

- Primary Investigator: Category-1 AGWA Grant (USA-39029)

Completed:

- Chief Investigator: Category-1 GWRDC Grant (USA-1204)

- Chief Investigator: Category-3 LCB-UniSA Grant

- Partner Investigator: Category-1 GWRDC Grant (NWG 1103)

- Partner Investigator: Category-1 GWRDC Grant (NWG 1202)

- Chief Investigator of a total of 22 other Category-1, 2 and 3 smaller research grants

Research Grant Income to Date: $1.955 million

Year Citation
2025 Anesbury, Z. W., Davies, C., Page, B., Driesener, C., Yang, S., & Bruwer, J. (2025). How heterogeneous are music genre listeners?. Australasian Marketing Journal, online(4), 1-13.
DOI
2025 Bruwer, J., & Lee, C. (2025). A comprehensive conceptual model of single-serve wine consumption behavior in restaurants. International Journal of Hospitality Management, 130(104244), 1-11.
DOI
2024 Michelon, A., Bellman, S., Faulkner, M., Cohen, J., & Bruwer, J. (2024). Why shorter advertisement breaks reduce radio advertisement avoidance: when it comes to radio advertising, less is more. Journal of Advertising Research, 64(1), 1-17.
DOI
2024 Jeffery, T., Hirche, M., Faulkner, M., Page, B., Trinh, G., Bruwer, J., & Lockshin, L. (2024). Branding consistency across product portfolios in the wine industry. International Journal of Wine Business Research, 36(4), 473-488.
DOI
2024 Bruwer, J., Cohen, J., Driesener, C., Corsi, A., Lee, R., Huang, A., & Lockshin, L. (2024). Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents. Australasian Marketing Journal, 32(2), 91-188.
DOI Scopus8 WoS9
2023 Bruwer, J., Kidd, M., & Vink, N. (2023). The single-serve wine option in South African restaurants: product involvement, risk perception and information-related behavioural effects. Agrekon: Agricultural Economics Research, Policy and Practice in Southern Africa, 62(3-4), 258-278.
DOI
2023 Anesbury, Z. W., Davies, C., Driesener, C., Page, B., Greenacre, L., Yang, S., & Bruwer, J. (2023). Death by 1000 'true fans': do marketing laws apply to music listening?. Journal Of Consumer Behaviour, 22(1), 82-97.
DOI
2022 Meyer Waarden, L., Bruwer, J., & Galan, J. P. (2022). Loyalty programs, loyalty engagement and customer engagement with the company brand: consumer-centric behavioral psychology insights from three industries. Journal of Retailing and Consumer Services, 71, 1-12.
DOI
2022 Davies, C., Page, B., Driesener, C., Anesbury, Z., Yang, S., & Bruwer, J. (2022). The power of nostalgia: age and preference for popular music. Marketing Letters, 33(4), 681-692.
DOI
2022 Bruwer, J., & Cohen, J. (2022). Craft beer in the situational context of restaurants: effects of product involvement and antecedents. International Journal of Contemporary Hospitality Management, 34(6), 2199-2226.
DOI
2022 Corsi, A. M., Lockshin, L., Louviere, J., Cohen, J., & Bruwer, J. (2022). Bridging the gap between trade operators and consumers to better understand the U.S. wine market: a simultaneous application of discrete choice experiments. Industrial Marketing Management, 106, 152-165.
DOI Scopus4 WoS4
2021 Prayag, G., Disegna, M., & Bruwer, J. (2021). Do satisfied cellar door visitors want to revisit? Linking past knowledge and consumption behaviors to satisfaction and intention to return. Tourism Analysis, 26(2-3), 211-224.
DOI
2021 Corsi, A. M., Lockshin, L., & Bruwer, J. (2021). The evolution of Australian wine consumer habits in the year of the COVID-19 pandemic. Wine and Viticulture Journal, 36(2), 71-73.
2020 Kelley, K., Bruwer, J., Zelinskie, J., Gardner, D., Govindasamy, R., Hyde, J., & Rickard, B. (2020). Wine consumers' willingness to adopt environmentally friendly packaging practices at tasting rooms: an ECHAID analysis. British Food Journal, 122(1), 309-327.
DOI
2020 Onur, I., Bruwer, J., & Lockshin, L. (2020). Reducing information asymmetry in the auctioning of non-perishable experience goods: the case of online wine auctions. Journal of Retailing and Consumer Services, 54(102060), 1-13.
DOI Scopus15 WoS14
2020 Michelon, A., Bellman, S., Faulkner, M., Cohen, J., & Bruwer, J. (2020). A new benchmark for mechanical avoidance of radio advertising: why radio advertising is a sound investment. Journal of Advertising Research, 60(4), 407-416.
DOI
2020 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2020). Where wine is bought in China and why it matters. Wine & Viticulture Journal, 35(2), 55-56.
2020 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2020). China: Exploring media options to reach wine buyers in China'. Wine & Viticulture Journal, 35(3), 68-69.
2020 Corsi, A., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2020). Driving the strategic growth of Australian wines in the US market - Stage 4. Wine & Viticulture Journal, (Spring), 61.
2020 Orth, U. R., Crouch, R. C., Bruwer, J., & Cohen, J. (2020). The role of discrete positive emotions in consumer response to place-of-origin. European Journal of Marketing, 54(4), 909-934.
DOI Scopus12 WoS13
2020 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2020). The mental availability of different countries of origin in China. Wine & Viticulture Journal, 35(1), 68-69.
2020 Piroth, P., Rüger Muck, E., & Bruwer, J. (2020). Digitalisation in online grocery retailing in Germany: an exploratory study. International Review of Retail, Distribution and Consumer Research, online(5), 1-19.
DOI
2019 Bruwer, J., & Rueger Muck, E. (2019). Wine tourism and hedonic experience: a motivation-based experiential view. Tourism and hospitality research, 19(4), 488-502.
DOI
2019 Dang, H. L., Li, E., Nuberg, I., & Bruwer, J. (2019). Factors influencing the adaptation of farmers in response to climate change: a review. Climate and Development, 11(9), 765-774.
DOI Scopus143 WoS117
2019 Corsi, A. M., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2019). Driving the strategic growth of Australian wines in the US market - stage 3. Wine & Viticulture Journal, 34(4), 64-65.
2019 Corsi, A. M., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2019). Driving the strategic growth of Australian wines in the US market - stage 2. Wine & viticulture journal, 34(3), 54-55.
2019 Bruwer, J., & Cohen, J. (2019). Restaurants and wine by-the-glass consumption: motivational process model of risk perception, involvement and information-related behaviour. International journal of hospitality management, 77, 270-280.
DOI
2019 Kelley, K. M., Bruwer, J., Zelinskie, J., Gardner, D., Govindasamy, R., Hyde, J., & Rickard, B. (2019). Travel group member type effects in wine tourism: an ECHAID segmentation. Tourism recreation research, 44(1), 54-65.
DOI
2019 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2019). What brings a Chinese alcohol drinker into the wine category?. Wine and viticulture journal, 34(1), 67-68.
2019 Bruwer, J., Cohen, J., & Kelley, K. (2019). Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants. International journal of wine business research, 31(1), 12-28.
DOI
2019 Fieger, P., Prayag, G., & Bruwer, J. (2019). 'Pull' motivation: an activity-based typology of international visitors to New Zealand. Current issues in tourism, 22(2), 1-25.
DOI
2019 Soleimani, S., Bruwer, J., Gross, M. J., & Lee, R. (2019). Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomenological approach. Current issues in tourism, 22(18e), 2299-2314.
DOI
2018 Bruwer, J., Prayag, G., & Disegna, M. (2018). Why wine tourists visit cellar doors: segmenting motivation and destination image. International journal of tourism research, 20(3), 355-366.
DOI
2018 Bruwer, J., & Campusano, P. (2018). Restaurants and the bring-your-own-bottle of wine paradox: involvement influences, consumption occasions, and risk perception. Journal of foodservice business research, 21(2), 121-138.
DOI Scopus9
2018 Tey, Y., Brindal, M., Li, E., Gill, G., Bruwer, J., Abdullah, A. M., . . . Darham, S. (2018). Factors affecting the selection of information sources of sustainable agricultural practices by Malaysian vegetable farmers. Journal of Agricultural and Food Information, 19(2), 162-175.
DOI Scopus9 WoS6
2018 Yang, S., Yu, S. L. K., & Bruwer, J. (2018). The effect of relational benefits in loyalty programs: evidence from Chinese milk formula customer clubs. Journal of consumer behaviour, 17(2), 211-220.
DOI Scopus15 WoS10
2018 Arsil, P., Li, E., Bruwer, J., & Lyons, G. (2018). Motivation-based segmentation of local food in urban cities: A decision segmentation analysis approach. British Food Journal, 120(9), 2195-2207.
DOI Scopus17 WoS17
2018 Dang, H., Li, E., Nuberg, I., & Bruwer, J. (2018). Vulnerability to climate change and the variations in factors affecting farmers’ adaptation: A multi-group structural equation modelling study. Climate and Development, 10(6), 509-519.
DOI Scopus26 WoS22
2017 Tey, Y. S., Li, E., Bruwer, J., Abdullah, A. M., Brindal, M., Radam, A., . . . Darham, S. (2017). Factors influencing the adoption of sustainable agricultural practices in developing countries: a review. Environmental engineering and management journal, 16(2), 337-349.
DOI Scopus54 WoS37
2017 Bruwer, J., & Li, E. (2017). Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm. European journal of marketing, 51(9/10), 1552-1576.
DOI Scopus40 WoS32
2017 Bruwer, J., Perez, P. A. A., & Cohen, J. (2017). Restaurants and the single-serve wine by-the-glass conundrum: risk perception and reduction effects. International journal of hospitality management, 62, 43-52.
DOI Scopus23 WoS18
2017 Roe, D., & Bruwer, J. (2017). Self-concept, product involvement and consumption occasions: exploring fine wine consumer behaviour. British food journal, 119(6), 1362-1377.
DOI Scopus57 WoS47
2017 Bruwer, J., & McCutcheon, E. (2017). Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers. Asia Pacific journal of marketing and logistics, 29(3), 519-537.
DOI Scopus24 WoS21
2017 Azzurro, A. M., Richards, N., & Bruwer, J. (2017). What information sources do visitors use when planning to visit a winery's cellar door?. Wine & viticulture journal, 32(5), 64-65.
2017 Bruwer, J., & Gross, M. J. (2017). A multilayered macro approach to conceptualizing the winescape construct for wine tourism. Tourism analysis: an interdisciplinary journal, 22(4), 497-509.
DOI
2017 Bruwer, J., & Joy, A. (2017). Tourism destination image (TDI) perception of a Canadian regional winescape: a free-text macro approach. Tourism recreation research, 42(3), 367-379.
DOI
2017 Cohen, J., Corsi, A., Lockshin, L., Lee, R., & Bruwer, J. (2017). China: this isn't the time to pat ourselves on the back. Wine & viticulture journal, 32(2), 28-29.
2017 Cohen, J., Corsi, A., Lockshin, L., Bruwer, J., & Lee, R. (2017). What do 'luxury', 'premium' and 'fine' wine mean in China?. Wine & viticulture journal, 32(3), 63-64.
2017 Bruwer, J., Roediger, B., & Herbst, F. (2017). Domain-specific market segmentation: a wine-related lifestyle (WRL) approach. Asia Pacific journal of marketing and logistics, 29(1), 4-26.
DOI
2017 Bruwer, J., Chrysochou, P., & Lesschaeve, I. (2017). Consumer involvement and knowledge influence on wine choice cue utilisation. British food journal, 119(4), 830-844.
DOI
2017 Bruwer, J., Pratt, M. A., Saliba, A., & Hirche, M. (2017). Regional destination image perception of tourists within a winescape context. Current issues in tourism, 20(2), 157-177.
DOI
2017 Lee, S., Bruwer, J., & Song, H. (2017). Experiential and involvement effects on the Korean wine tourist's decision-making process. Current issues in tourism, 20(12), 1215-1231.
DOI Scopus52 WoS49
2017 Corsi, A., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2017). Driving the strategic growth of Australian wines in the US market. Wine & viticulture journal, 32(4), 61-62.
2016 Bruwer, J., Gross, M. J., & Lee, H. C. (2016). Tourism destination image (TDI) perception within a regional winescape framework. Tourism analysis, 21(2), 173-187.
DOI Scopus39
2016 Bruwer, J., Pitt, L., & Berthon, P. R. (2016). Guest editorial. International Journal of Wine Business Research, 28(2), 98-101.
DOI
2016 Chen, X., Bruwer, J., Cohen, J., & Goodman, S. (2016). A wine tourist behavior model for Australian winery cellar doors. Tourism Analysis, 21(1), 77-91.
DOI Scopus19 WoS19
2016 Arsil, P., Li, E., & Bruwer, J. (2016). Using means-end chain analysis to reveal consumers' motivation for buying local foods: an exploratory study. Gadjah Mada international journal of business, 18(3), 285-300.
DOI Scopus20 WoS16
2016 Chen, X., Goodman, S., Bruwer, J., & Cohen, J. (2016). Beyond Better Wine: The Impact of Experiential and Monetary Value on Wine Tourists’ Loyalty Intentions. Asia Pacific Journal of Tourism Research, 21(2), 172-192.
DOI Scopus40 WoS31
2015 Verdonk, N., Wilkinson, K., & Bruwer, J. (2015). Importance, use and awareness of South Australian geographical indications. Australian Journal of Grape and Wine Research, 21(3), 361-366.
DOI Scopus9 WoS11
2015 Saliba, A. J., Bruwer, J., & MacDonald, J. B. (2015). Consumption metrics of chardonnay wine consumers in Australia. International journal of wine research, 7(1), 1-11.
DOI
2015 Bruwer, J., Lockshin, L., Saliba, A., & Hirche, M. (2015). Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?. Wine & Viticulture Journal, 30(1), 56-59.
2015 Ovington, L., Saliba, A., & Bruwer, J. (2015). Wine avoiders in five countries: potential for adopting wine as an alcoholic beverage of choice. Wine & Viticulture Journal, 30(3), 72-74.
2015 Bruwer, J. (2015). Service performance and satisfaction in a South African festivalscape. Anatolia, 26(3), 434-446.
DOI
2015 Bruwer, J., & Kelley, K. (2015). Service performance quality evaluation and satisfaction in a USA wine festivalscape: buying behavioural effects. International journal of event and festival management, 6(1), 18-38.
DOI
2015 Kelley, K., Hyde, J., & Bruwer, J. (2015). U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition: a conjoint analysis. Asia Pacific journal of marketing and logistics, 27(4), 516-534.
DOI
2015 Ovington, L., Saliba, A., McIntyre, E., & Bruwer, J. (2015). Reasons why people avoid wine: comparisons between consumers and non-consumers across five countries. Wine and viticulture journal, 30(4), 72-73.
2015 Kelley, K., Hyde, J., & Bruwer, J. (2015). Usage rate segmentation: enriching the us wine market profile. International journal of wine research, 7(1), 49-61.
DOI
2014 Hirche, M., & Bruwer, J. D. W. (2014). Buying a product for an anticipated consumption situation: observation of high and low involved wine buyers in a retail store. International journal of wine business research, 26(4), 1-28.
DOI
2014 Heyns, E., Herbst, F., & Bruwer, J. (2014). The relevance and acceptance of green wines in South Africa: some marketing insights. Journal of wine research, 25(4), 243-264.
DOI
2014 Engelbrecht, J. A., Herbst, F., & Bruwer, J. (2014). Region-of-origin (ROO) certification as marketing strategy in the South African wine market. International journal of wine business research, 26(2), 139-162.
DOI
2014 Ovington, L., McIntyre, E., Saliba, A., & Bruwer, J. (2014). Why do people avoid wine? comparisons across Australia, Canada, United Kingdom, United States and India. Wine & Viticulture Journal, 29(4), 63-65.
2014 Bruwer, J., Buller, C., Saliba, A., & Li, E. (2014). Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market. International Journal of Wine Business Research, 26(2), 97-119.
DOI Scopus12
2014 Bruwer, J., Burrows, N., Chaumont, S., Li, E., & Saliba, A. (2014). Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market. International Review of Retail, Distribution and Consumer Research, 24(2), 145-165.
DOI Scopus33 WoS25
2014 Bruwer, J. (2014). Service quality perception and satisfaction: Buying behaviour prediction in an australian festivalscape. International Journal of Tourism Research, 16(1), 76-86.
DOI Scopus62 WoS59
2014 Dang, H., Li, C., Bruwer, J., & Nuberg, I. (2014). Farmers' perceptions of climate variability and barriers to adaptation: lessons learned from an exploratory study in Vietnam. Mitigation and Adaptation Strategies for Global Change, 19(5), 531-548.
DOI Scopus130 WoS114
2014 Tey, Y., Li, E., Bruwer, J., Abdullah, A., Brindal, M., Radam, A., . . . Darham, S. (2014). The relative importance of factors influencing the adoption of sustainable agricultural practices: a factor approach for Malaysian vegetable farmers. Sustainability Science, 9(1), 17-29.
DOI Scopus94 WoS79
2014 Dang, L., Li, E., Nuberg, I., & Bruwer, J. (2014). Farmers' perceived risks of climate change and influencing factors: a study in the Mekong Delta, Vietnam. Environmental Management, 54(2), 331-345.
DOI Scopus69 WoS69 Europe PMC15
2014 Le Dang, H., Li, E., Nuberg, I., & Bruwer, J. (2014). Farmers' assessments of private adaptive measures to climate change and influential factors: a study in the Mekong Delta, Vietnam. Natural Hazards, 71(1), 385-401.
DOI Scopus66 WoS61
2014 Le Dang, H., Li, E., Bruwer, J., & Nuberg, I. (2014). Erratum to Farmers' perceptions of climate variability and barriers to adaptation: Lessons learned from an exploratory study in Vietnam (Mitig Adapt Strateg Glob Change, 10.1007/s11027-012-9447-6). Mitigation and Adaptation Strategies for Global Change, 19(5), 549.
DOI Scopus6
2014 Dang, H., Li, E., Nuberg, I., & Bruwer, J. (2014). Understanding farmers' adaptation intention to climate change: a structural equation modelling study in the Mekong Delta, Vietnam. Environmental Science and Policy, 41, 11-22.
DOI Scopus247 WoS214
2014 Arsil, P., Li, E., & Bruwer, J. (2014). Perspectives on consumer perceptions of local foods: a view from Indonesia. Journal of International Food and Agribusiness Marketing, 26(2), 107-124.
DOI Scopus21
2014 Bruwer, J., Jiranek, V., Halstead, L., & Saliba, A. (2014). Lower alcohol wines in the UK market: some baseline consumer behaviour metrics. British Food Journal, 116(7), 1143-1161.
DOI Scopus28 WoS22
2014 Arsil, P., Li, E., Bruwer, J., & Lyons, G. (2014). Exploring consumer motivations towards buying local fresh food products a means-end chain approach. British Food Journal, 116(10), 1533-1549.
DOI Scopus56 WoS48
2014 Crump, A., Johnson, T., Bastian, S., Bruwer, J., & Wilkinson, K. (2014). Consumers' knowledge of and attitudes toward the role of oak in winemaking. International Journal of Wine Research, 6, 21-30.
DOI Scopus9
2013 Ogbeide, O. A., & Bruwer, J. (2013). Enduring involvement with wine: Predictive model and measurement. Journal of Wine Research, 24(3), 210-226.
DOI Scopus36
2013 Saliba, A., Ovington, L., Moran, C. C., & Bruwer, J. (2013). Consumer attitudes to low alcohol wine: an Australian sample. Wine and viticulture journal, 28(2), 58-61.
2013 Bruwer, J. (2013). Service quality perception and satisfaction in a New Zealand festivalscape: buying behavior effects. Tourism analysis, 18(1), 61-77.
DOI
2013 Bruwer, J., Fong, M., & Saliba, A. (2013). Perceived risk, risk-reduction strategies (RRS) and consumption occasions: Roles in the wine consumer's purchase decision. Asia Pacific journal of marketing and logistics, 25(3), 369-390.
DOI Scopus58 WoS48
2013 Nugroho, T., Li, E., Stringer, R., & Bruwer, J. (2013). Impact of the modernization of vegetable supply chains on traditional wet markets in East Java, Indonesia: A transaction cost approach. Acta Horticulturae, 1006(1006), 285-290.
DOI
2013 Tey, Y., Li, C., Bruwer, J., Abdullah, A., Cummins, J., Radam, A., . . . Darham, S. (2013). A structured assessment on the perceived attributes of sustainable agricultural practices: a study for the Malaysian vegetable production sector. Asian Journal of Technology Innovation, 21(1), 120-135.
DOI Scopus7 WoS5
2013 Bruwer, J., Coode, M., Saliba, A., & Herbst, F. (2013). Wine tourism experience effects of the tasting room on consumer brand loyalty. Tourism analysis, 18(4), 399-414.
DOI Scopus78 WoS71
2013 Montgomery, I. K., & Bruwer, J. (2013). Domain-specific consumer involvement in the U.S. wine market. Journal of food products marketing, 19(5), 439-462.
DOI Scopus11
2013 Bruwer, J., & Thach, L. (2013). Wine tourists' use of sources of information when visiting a USA wine region. Journal of vacation marketing, 19(3), 221-237.
DOI Scopus61
2013 Bruwer, J., & Buller, C. (2013). Product involvement, brand loyalty, and country-of-origin brand preferences of Japanese wine consumers. Journal of Wine Research, 24(1), 38-58.
DOI Scopus62
2013 Bruwer, J., & Rawbone Viljoen, C. (2013). BYOB as a risk-reduction strategy (RRS) for wine consumers in the Australian on-premise foodservice sector : exploratory insights. International journal of hospitality management, 32(1), 21-30.
DOI Scopus30 WoS27
2013 MacDonald, J. B., Saliba, A. J., & Bruwer, J. (2013). Wine choice and drivers of consumption explored in relation to generational cohorts and methodology. Journal of retailing and consumer services, 20(3), 349-357.
DOI
2013 Santiago, I., Bruwer, J., & Collins, C. (2013). Context and content in grapegrowing sustainability systems: a process. Wine & viticulture journal, 28(1), 54-55.
2012 Bruwer, J., Hirche, M., Liu, C., Yang, H., Chen, X., & Peanchitlertkajorn, S. (2012). Baseline distribution metrics for Australian wine entering the Chinese market. Wine & Viticulture Journal, 27(3), 69-71.
2012 Bruwer, J., & Buller, C. (2012). Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market. Journal of international consumer marketing, 24(5), 338-355.
DOI Scopus30 WoS24
2012 Lesschaeve, I., Bowen, A., & Bruwer, J. (2012). Determining the impact of consumer characteristics to project sensory preferences in commercial white wines. American journal of enology and viticulture, 63(4), 487-493.
DOI Scopus37 WoS31
2012 Bruwer, J., & Lesschaeve, I. (2012). Wine tourists' destination region brand image perception and antecedents: conceptualization of a winescape framework. Journal of travel and tourism marketing, 29(7), 611-628.
DOI Scopus140 WoS120
2012 Bruwer, J., & Buller, C. (2012). Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers. Journal of product and brand management, 21(5), 307-316.
DOI Scopus63 WoS47
2012 Bruwer, J., & Lesschaeve, I. (2012). Sources of information used by tourists travelling to visit Canadian winery tasting rooms. Tourism planning & development, 9(3), 269-289.
DOI Scopus28 WoS27
2012 Bruwer, J., Lesschaeve, I., & Campbell, B. L. (2012). Consumption dynamics and demographics of Canadian wine consumers: retailing insights from the tasting room channel. Journal of retailing and consumer services, 19(1), 45-58.
DOI Scopus84 WoS63
2012 Tey, Y., Li, C., Bruwer, J., Abdullah, A., Cummins, J., Radam, A., . . . Darham, S. (2012). Refining the definition of sustainable agriculture: An inclusive perspective from Malaysian vegetable sector. Maejo International Journal of Science and Technology, 6(3), 379-396.
Scopus11 WoS9
2012 Tey, Y., Li, C., Bruwer, J., Abdullah, A., Cummins, J., Radam, A., . . . Darham, S. (2012). Qualitative methods for effective agrarian surveys: a research note on focus groups. American - Eurasion Journal of Sustainable Agriculture, 6(1), 60-65.
Scopus8
2012 Bruwer, J., & Huang, J. (2012). Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market. Asia Pacific journal of marketing and logistics, 24(3), 461-481.
DOI Scopus73 WoS60
2012 Bruwer, J., Li, E., Lang, S., & Chaumont, S. (2012). Perspectives on consumers' attitudes to wine's region of origin in a restaurant setting. Journal of Foodservice Business Research, 15(3), 300-318.
DOI Scopus16
2012 Dang, H., Li, C., & Bruwer, J. (2012). Understanding climate change adaptive behaviour of farmers: an integrated conceptual framework. International Journal of Climate Change, 3(2), 255-272.
DOI
2011 Somogyi, S., Li, C., Johnson, T., Bruwer, J., & Bastian, S. (2011). The underlying motivations of Chinese wine consumer behaviour. Asia Pacific Journal of Marketing and Logistics, 23(4), 473-485.
DOI Scopus80 WoS65
2011 Li, J., Jia, J., Taylor, D., Bruwer, J., & Li, C. (2011). The wine drinking behaviour of young adults: An exploratory study in China. British Food Journal: an international multi-disciplinary journal for the dissemination of food-related research, 113(10), 1305-1317.
DOI Scopus50 WoS50
2011 Bruwer, J., Saliba, A., & Miller, B. (2011). Consumer behaviour and sensory preference differences: Implications for wine product marketing. Journal of consumer marketing, 28(1), 5-18.
DOI Scopus207
2010 Alant, K., & Bruwer, J. (2010). Winery visitation sets: intra-regional spatial movements of wine tourists in branded regions. The International Journal of Wine Business Research, 22(2), 191-210.
DOI Scopus65 WoS55
2010 Famularo, B., Bruwer, J., & Li, C. (2010). Region of origin as choice factor: wine knowledge and wine tourism involvement influence. The International Journal of Wine Business Research, 22(4), 362-385.
DOI Scopus137 WoS113
2010 Somogyi, S., Gyau, A., Li, C., & Bruwer, J. (2010). Enhancing long-term grape grower/winery relationships in the Australian wine industry. The International Journal of Wine Business Research, 22(1), 27-41.
DOI Scopus20 WoS15
2010 Bruwer, J., & Johnson, R. (2010). Place-based marketing and regional branding strategy perspectives in the California wine industry. Journal of Consumer Marketing, 27(1), 5-16.
DOI Scopus183
2010 Bruwer, J., & Nam, K. (2010). The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector. International Journal of Hospitality Management, 29(1), 83-91.
DOI Scopus19 WoS14
2009 McCutcheon, E., Bruwer, J., & Li, C. (2009). Region of origin and its importance among choice factors in the wine-buying decision making of consumers. The International Journal of Wine Business Research, 21(3), 212-234.
DOI Scopus98 WoS71
2009 Bruwer, J., & Alant, K. (2009). The hedonic nature of wine tourism consumption: an experiential view. The International Journal of Wine Business Research, 21(3), 235-257.
DOI Scopus314 WoS266
2009 Lacey, S., Bruwer, J., & Li, C. (2009). The role of perceived risk in wine purchase decisions in restaurants. The International Journal of Wine Business Research, 21(2), 99-117.
DOI Scopus133 WoS95
2008 Bruwer, J. (2008). Global Wine Tourism: Research, Management and Marketing. TOURISM ANALYSIS, 13(4), 433-434.
2007 Johnson, R., & Bruwer, J. (2007). The balancing act between regionality and American Viticultural Areas (AVAs). Journal of Wine Research, 18(3), 163-174.
DOI
2007 Johnson, R., & Bruwer, J. (2007). Regional brand image and perceived wine quality: The consumer perspective. The International Journal of Wine Business Research, 19(4), 276-296.
DOI
2007 Bruwer, J., & Li, C. (2007). Wine-related lifestyle (WRL) Market segmentation: Demographic and behavioural factors. Journal of Wine Research, 18(1), 19-34.
DOI

Year Citation
2021 Capitello, R., Begalli, D., Bruwer, J., & De Salvo, M. (2021). Landscape's relationships with wine consumer behaviour constructs from an Italian wine tourism perspective. In Proceedings of the 12th International Conference of the Academy of Wine Business Research (pp. 110-112). France: Academy of Wine Business Research.
2019 Corsi, A. M., Lockshin, L., Louviere, J., Bruwer, J., Cohen, J., & Kilov, K. (2019). Does the wine trade understand wine consumers? Measuring the alignment for wine choice drivers between trade operators and consumers. In N. Terblanche, & C. Pentz (Eds.), Proceedings of the 11th conference of the Academy for Wine Business Research (AWBR) (pp. 295-297). South Africa: Academy of Wine Business Research.
2019 Ruger Muck, E., Bruwer, J., & Wegmann, A. L. (2019). Wine consumers' involvement and brand risk perception: effects on consumers' criteria for wine evaluation, label preference and willingness to pay. In Proceedings of the Academy for wine business research (AWBR) international conference (pp. 219-222). South Africa: Stellenbosch University.
2019 Bruwer, J., & Vink, N. (2019). Opinion leadership and opinion seeking among diners in South African restaurants. In Proceedings of the Academy for wine business research (AWBR) international conference (pp. 232-233). South Africa: Stellenbosch University.
2019 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., . . . Kilov, K. (2019). Understanding the category entry points for wine in China. In Proceedings of the Academy for wine business research (AWBR) international conference (pp. 301-302). South Africa: Stellenbosch University.
2019 Bruwer, J., Cohen, J., & Kelley, K. (2019). Product involvement and single-serve wine consumption metrics in USA restaurants. In N. S. Pentz (Ed.), Proceedings of the Academy for wine business research (AWBR) international conference (pp. 236-237). South Africa: Stellenbosch University.
2019 Clifton, T., Bruwer, J., & Vink, N. (2019). Why do you drink wine? Consumer motivations in Kenya and Angola. In Proceedings of the Academy for wine business research (AWBR) international conference (pp. 238-240). South Africa: Stellenbosch University.
2016 Soleimani, S., Bruwer, J., Gross, M. J., & Lee, R. (2016). Destination image formation in an astronomical tourism heterogeneous market. In D. Fortin, & L. K. Ozanne (Eds.), Marketing in a post-disciplinary Era ANZMAC (pp. 1072-1078). New Zealand: University of Canterbury.
2016 Chen, X., Goodman, S., Cohen, J., & Bruwer, J. (2016). Wine tourists' loyalty intentions: toward an integrated behaviour model. In J. Bruwer (Ed.), Conference proceedings: 9th Academy of Wine Business Research Conference (pp. 502-509). Australia: University of South Australia.
2016 Sigala, M., & Bruwer, J. (2016). Does location of origin differentiate wine tourists? findings from McLaren Vale, Australia. In J. Bruwer (Ed.), Conference proceedings: 9th Academy of Wine Business Research Conference (pp. 621-634). Australia: University of South Australia.
2016 Manno, A. M., Richards, N., & Bruwer, J. (2016). Sources of information used by wine tourists prior to visiting an Australian wine region. In J. Bruwer (Ed.), Conference proceedings: 9th Academy of Wine Business Research Conference (pp. 608-620). Australia: Academy of Wine Business Research.
2011 Tey, Y. S., Li, E., Bruwer, J., Abdullah, A. M., Cummins, J., Radam, A., . . . Darham, S. (2011). Explaining the adoption of sustainable agricultural practices : an improved integrative agent-based framework. In The Asian Conference on Sustainability, Energy and the Environment 2011: Official Conference Proceedings : Sustaining the Future (pp. 378-395). Japan: The International Academic Forum (IAFOR).
2010 Lesschaeve, I., Neudorf, E., Bowen, A., & Bruwer, J. D. W. (2010). Wine sensibilities : a journey through key attributes consumers look for. In 7th International Cool Climate Symposium (ICCS) (pp. 65-72). US: American Society for Enology and Viticulture.

Year Citation
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). The 'laws of growth' in the China wine market. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). Media planning principles for Australian wine in China. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). How to build 'physical availability' in the China wine market. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). How to build 'mental availability' in the China wine market. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). What do 'premium', 'luxury' and 'fine' mean in the China wine market?. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). Summary report: selling wine in China guide. Australia: Wine Australia.
2018 Lockshin, L., Louviere, J., Corsi, A. M., Bruwer, J., & Cohen, J. (2018). Driving the strategic growth of Australian wines in the US export market. Australia: University of South Australia.
2015 Bruwer, J., Saliba, A., & Hirche, M. (2015). The cellar door as a catalyst for wine consumption and multiplier of sales in the Australian wine market-Interim Report 2. Australia: Australian Grape and Wine Authority (AGWA).
2015 Bruwer, J., Lockshin, L., Saliba, A., & Hirche, M. (2015). The cellar door as a catalyst for wine consumption and multiplier of sales in the Australian wine market: final report. Australia: Australian Grape and Wine Authority (AGWA).
2015 Saliba, A., Ovington, L., McIntyre, E., Wilson, K., Carr, T., Bruwer, J., . . . Heymann, H. (2015). Characterisation of Wine Avoiders and How to Transition Avoiders to Consumers in the Australian, Canadian, US, UK and Indian Markets, (Final Report). Australia: Australian Grape and Wine Authority (AGWA).
2014 Bruwer, J., Sabila, A., & Hirche, M. (2014). Australian wine industry cellar door research study 2013. Australia: Australian Grape and Wine Authority (AGWA).
2013 Saliba, A., Bruwer, J., Schmidtke, L., Thomas, J., Blackman, J., Bullock, J., . . . Ovington, L. (2013). Attitudes, drivers of consumption and taste preference-a focus on Chardonnay. Australia: Australian Grape and Wine Authority.

  • Creating opportunity for Australian 'fine' wine in China, Australian Grape and Wine Authority - R&D Call, 26/09/2016 - 31/03/2019

  • Driving the strategic growth of Australian wines in the US export market, Australian Grape and Wine Authority - R&D Call, 30/06/2016 - 31/12/2018

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