Joanne is an Online Course Facilitator at the University of South Australia Online. Interdisciplinary research interests include public health and social cause digital marketing communications using biometrics and psychophysiological technologies, such as electroencephalography (EEG) and eye-tracking. Joanne has publications in peer-reviewed academic journals including the Journal of Consumer Behaviour, Cogent Psychology, and Behavioral Sciences: Consumer Neuroscience Special Issue. Joanne is also a Review Editor in Consumer Neuroergonomics for Frontiers, a peer-reviewed Open Access Publisher and Open Science Platform.
Joanne has extensive tertiary teaching experience at a number of Australian universities in a variety of post graduate, MBA and undergraduate courses online and on campus, in addition to working in industry and for government departments in Adelaide and Melbourne in research and data analysis roles. Joanne completed her PhD in consumer neuroscience (also known as neuromarketing, or neuropsychoeconomics), and public health/health promotions from a behavioural economics perspective, focusing on public health and social cause digital marketing communications. Her Master in marketing investigated the emergence of an inter-organizational business net and development of a managerial sensemaking framework.