Irma Dupuis Day
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Mrs. Irma Dupuis Day is a Lecturer in Wine Business and Marketing at the University of Adelaide. Her key area of research lies at the intersection of marketing technology and consumer behaviour in the wine industry. Her research focuses on the impact of emerging technologies (such as blockchain traceability and smart packaging) on consumer trust and purchasing decisions and the role of marketing technologies in addressing sustainability challenges in the wine sector.
Mrs. Dupuis Day has been involved in several significant research projects, including a major initiative funded by the National Agriculture Traceability Regulatory Technology Research and Insights Grant. She has also secured a Wine Australia Research Scholarship for her PhD research on blockchain-enabled wine labels and consumer trust at the University of Newcastle. With a background as a Marketing Manager in the wine industry and degrees from the Burgundy School of Business and EM Normandie Business School, Irma brings a unique blend of industry experience and academic expertise to her research.
As an author of peer-reviewed conference proceedings and a contributor to journal articles, Mrs. Dupuis Day has presented her work at international conferences such as ANZMAC and EuroSense. Her research impact is evidenced by industry collaborations and the potential of her work to significantly influence marketing practices and policy in the Australian wine industry. Mrs. Dupuis Day's commitment to excellence has been recognised through various awards, including the Higher Degree by Research Excellence Award for Industry Engagement from the University of Newcastle.
Mrs. Irma Dupuis Day is a Lecturer in Marketing and Wine Business at the University of Adelaide. Her key area of research lies at the intersection of marketing technology and consumer behaviour in the wine industry. Her research focuses on the impact of emerging technologies (such as blockchain traceability and smart packaging) on consumer trust and purchasing decisions and the role of marketing technologies in addressing sustainability challenges in the wine sector.
With a background as a Marketing Manager in the wine industry and degrees from the Burgundy School of Business and EM Normandie Business School, Irma brings a unique blend of industry experience and academic expertise to her research.
As an author of peer-reviewed conference proceedings and a contributor to journal articles, Mrs. Dupuis Day has presented her work at international conferences such as ANZMAC and EuroSense. Her research impact is evidenced by industry collaborations and the potential of her work to significantly influence marketing practices and policy in the Australian wine industry. Mrs. Dupuis Day's commitment to excellence has been recognised through various awards, including the Higher Degree by Research Excellence Award for Industry Engagement from the University of Newcastle.
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Appointments
Date Position Institution name 2024 - 2025 Lecturer in Marketing & Wine Business University of Adelaide -
Language Competencies
Language Competency English Can read, write, speak, understand spoken and peer review French Can read, write, speak, understand spoken and peer review -
Education
Date Institution name Country Title 2016 - 2018 Burgundy School of Business France MSc Wine Business 2014 - 2018 EM Normandie France Master of Management 2011 - 2014 Institut National des Langues et Civilisations Orientales France DEUG LLCE Chinese -
Research Interests
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Journals
Year Citation 2024 Day, I., Deroover, K., Kavanagh, M., Beckett, E., Akanbi, T., Pirinen, M., & Bucher, T. (2024). Australian consumer perception of non-alcoholic beer, white wine, red wine, and spirits. International Journal of Gastronomy and Food Science, 35, 10 pages.
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Conference Papers
Year Citation 2023 Dupuis Day, I., Carlson, J., Toohey, L., & Bucher, T. (2023). Examining Wine Consumer Attention: An Empirics-first Research Approach. In ANZMAC 2023 Marketing For Good (pp. 344-346). Dunedin. 2023 Dupuis Day, I., Toohey, L., Carlson, J., & Bucher, T. (2023). Challenges and Consumer Trust in Blockchain Wine Traceability. In ANZMAC 2023 Marketing For Good (pp. 106-109). Dunedin. 2022 Dupuis, I., Toohey, L., Grimstad, S., Follong, B., & Bucher, T. (2022). Blockchain: the Paradox of Consumer Trust in a Trustless System - a Systematic Review. In 2021 IEEE International Conference on Blockchain (Blockchain) Vol. 8 (pp. 505-512). Melbourne, Australia: IEEE.
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Report for External Bodies
Year Citation 2022 Dupuis Day, I., Grimstad, S., Bucher, T., & Toohey, L. (2022). Technology and the Agriculture and Mining Sectors: Blockchain technology for the wine sector (6).
Mrs. Dupuis Day has been involved in several significant research projects, including a major initiative funded by the National Agriculture Traceability Regulatory Technology Research and Insights Grant. Her PhD research was supported by a University of Newcastle 2021-2025 UNIPRS scholarship and a 2021-2024 Industry-Sponsored Scholarship. She secured a Wine Australia Research Scholarship for her PhD research on blockchain-enabled wine labels and consumer trust at the University of Newcastle.
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Expert Witness
Date Case Institution Country 2022 - ongoing Legislative Assembly Committee on Investment, Industry, and Regional Development New South Wales Parliament Australia
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