Graham Brown

Prof Graham Brown

UniSA Business

Teaching Enterprise

Available For Media Comment.

Professor Graham Brown is Professor of Tourism Management and is a Founding Member and Director of the Centre of Tourism and Leisure Management at the University of South Australia Business School. He has an international reputation in tourism and works closely with tourism organisations both nationally and internationally.
Professor Brown gained Bachelor of Science (B.Sc) with First Class Honours in Geography and Sociology from Plymouth University in England, and a Master of Philosophy in Tourism Planning from the University of Northumbria, which involved working with the Northumbrian Water Authority, and planning recreation facilities at Kielder Water. His PhD in Recreation and Resource Development from Texas A and M University focused on Services Marketing with his research on the subject of Tourism and Place Identity. Professor Brown has been Visiting Professor at the universities of Waterloo, Victoria and Calgary in Canada, and was the Network Coordinator for the CRC for Sustainable Tourism for South Australia until December 2006.
Prior to coming to Australia, Professor Brown was actively involved with establishing the first tourism degree in England. Since coming to Australia, he has been a Ministerial Appointee to the Cape Byron Trust between 1995 and 2000, and was a member of the NSW government’s Tourism Olympic Forum from 1996-2000. He has conducted research examining the effectiveness of corporate hospitality programs offered by Olympic sponsors, and presented these findings to organisations such as Visa International, the International Olympic Committee and the World Trade Organization.
Professor Brown has published over 50 book chapters and journal articles, and has co-authored the book Tourism Marketing: an Asia Pacific Perspective (2008). He serves on the Editorial Boards of leading sport and tourism journals and has acted as the Regional Director (Asia Pacific) for the International Journal of Contemporary Hospitality Management. Professor Brown lectures at undergraduate and postgraduate levels, and, in recent years, doctoral scholars he has supervised have won national and international awards for the quality of their research.

Destination Marketing

Event Management

Place attachment

Sport involvement

Year Citation
2025 Murayama, T., Brown, G., Akiike, A., & Matsuoka, K. (2025). Resident perceptions of the Tokyo 2020 Olympic Games: An examination of the impact of the COVID-19 pandemic. Annals of Tourism Research Empirical Insights, 6(1, article no. 100166), 1-10.
DOI
2025 Wang, J., & Brown, G. (2025). A critical analysis of volunteer tourism in post-socialist China. Current Issues in Tourism, 28(3), 476-491.
DOI
2025 Mosa, A. A., Ma, X., Zhuge, Y., Brown, G., Mills, J. E., & Abd-Elaal, E. S. (2025). Shear performance of pretension bolted connections in steel-concrete-steel sandwich members. Structures, 72(108230), 22 pages.
DOI Scopus1 WoS1
2022 Mosa, A. A., Ma, X., Zhuge, Y., Brown, G., Mills, J. E., & Abd Elaal, E. S. (2022). Finite element model for tapered three layers composite columns (Stobie poles). Journal of Constructional Steel Research, 196(article no. 107414), 1-19.
DOI Scopus3 WoS2
2022 Murayama, T., Brown, G., Hallak, R., & Matsuoka, K. (2022). Tourism destination competitiveness: analysis and strategy of the Miyagi Zaō Mountains area, Japan. Sustainability, 14(15, article no. 9124), 1-18.
DOI
2020 Tao, C., Huang, S. S., & Brown, G. (2020). The impact of festival participation on ethnic identity: the case of Yi Torch Festival. Event management, 24(4), 527-536.
DOI Scopus18
2020 Hoang, T. D. T., Brown, G., & Kim, A. K. J. (2020). Measuring resident place attachment in a World Cultural Heritage tourism context: the case of Hoi An (Vietnam). Current Issues in Tourism, 23(16), 2059-2075.
DOI
2018 Brown, G., Assaker, G., & Reis, A. (2018). Visiting Fortaleza: motivation, satisfaction and revisit intentions of spectators at the Brazil 2014 FIFA World Cup. Journal of sport & tourism, 22(1), 1-19.
DOI
2018 Tower, J., McGrath, R., Sibson, R., Adair, D., Bevan, N., Brown, G., . . . Zimmerman, J. A. (2018). State of leisure studies in Australia and New Zealand. World leisure journal, 60(1), 58-66.
DOI
2018 King, K., Shipway, R., Lee, I. S., & Brown, G. (2018). Proximate tourists and major sport events in everyday leisure spaces. Tourism geographies, 20(5), 303-306.
DOI
2017 Smith, A., Brown, G., & Assaker, G. (2017). Olympic experiences: the significance of place. Event management, 21(3), 281-299.
DOI
2017 Brown, G., Essex, S., Assaker, G., & Smith, A. (2017). Event satisfaction and behavioural intentions: examining the impact of the London 2012 Olympic Games on participation in sport. European sport management quarterly, 17(3), 331-348.
DOI
2017 Gao, H., Huang, S. S., & Brown, G. P. (2017). The influence of face on Chinese tourists' gift purchase behaviour: the moderating role of the gift giver-receiver relationship. Tourism management, 62, 97-106.
DOI Scopus63 WoS58
2016 Hallak, R., McCabe, V. S., Brown, G., & Assaker, G. (2016). Segmenting meeting and event management organizations based on business performance. Event management, 20(3), 383-393.
DOI
2016 Lee, I. S., Brown, G., King, K., & Shipway, R. (2016). Social identity in serious sport event space. Event management, 20(4), 491-499.
DOI
2016 Hassanli, N., Gross, M. J., & Brown, G. (2016). The emergence of home-based accommodations in Iran: a study of self-organization. Tourism management, 54, 284-295.
DOI
2016 Brown, G., Smith, A., & Assaker, G. (2016). Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics. Tourism management, 55, 160-172.
DOI
2016 Shipway, R., King, K., Lee, I. S., & Brown, G. (2016). Understanding cycle tourism experiences at the Tour Down Under. Journal of sport and tourism, 20(1), 21-39.
DOI
2015 Luo, X., Brown, G., & Huang, S. S. (2015). Host perceptions of backpackers: examining the influence of intergroup contact. Tourism management, 50, 292-305.
DOI Scopus71
2015 Brown, G., Lee, I. S., King, K., & Shipway, R. (2015). Eventscapes and the creation of event legacies. Annals of leisure research, 18(4), 510-527.
DOI
2014 Luo, X., Huang, S. S., & Brown, G. (2014). Backpacking in China: a netnographic analysis of donkey friends' travel behaviour. Journal of China tourism research, 11(1), 67-84.
DOI Scopus49
2014 Brown, G., & Huang, S. S. (2014). Interpreting tourism at Olympic sites: a cross-cultural analysis of the Beijing Olympic Green. International journal of tourism research, 17(4), 364-374.
DOI Scopus7
2014 Brown, G. P., Hixson, E., & McCabe, V. (2014). Privileged mobility: employment and experience at the Olympic Games. Journal of sport tourism, 18(4), 265-286.
DOI
2013 Hallak, R., Brown, G., & Lindsay, N. (2013). Examining tourism SME owners' place attachment, support for community and business performance: the role of the enlightened self-interest model. Journal of Sustainable Tourism, 21(5), 658-678.
DOI Scopus45 WoS34
2013 Hassanli, N., Brown, G., & Tajzadeh Namin, A. (2013). Tourist decision-making: selecting a travel agency in Iran. Anatolia, 24(3), 438-451.
DOI
2012 Hallak, R., Brown, G., & Lindsay, N. (2012). The place identity - performance relationship among tourism entrepreneurs: A structural equation modelling analysis. Tourism Management, 33(1), 143-154.
DOI Scopus186 WoS164
2012 Ma, X., Mills, J. E., Brown, G., & Zhuge, Y. (2012). A force method model for static analysis of transmission line system subjected to in-plane and out-of-plane loadings. Advanced materials research, 368-373, 3535-3538.
DOI
2012 Kim, A. K., & Brown, G. (2012). Understanding the relationships between perceived travel experiences, overall satisfaction, and destination loyalty. Anatolia, 23(3), 328-347.
DOI
2012 Kim, A. K., & Brown, G. (2012). Understanding tourist perspectives on geotourism experience: implications for destination development. Tourism review international, 16(1), 45-57.
DOI
2011 Brown, G. (2011). Sport, tourism and the Olympic Games: Lessons from and blind spots among the research community. Journal of Sport and Tourism, 16(4), 279-283.
DOI
2011 Voigt, C., Brown, G., & Howat, G. (2011). Wellness tourists: in search of transformation. Tourism review, 66(1/2), 16-30.
DOI
2011 Hixson, E. J., McCabe, V., & Brown, G. P. (2011). Event attendance motivation and place attachment: an exploratory study of young residents in Adelaide, South Australia. Event management, 15(3), 233-243.
DOI
2011 Hallak, R., Lindsay, N., & Brown, G. (2011). Examining the role of entrepreneurial experience and entrepreneurial self-efficacy on SMTE performance. Tourism Analysis, 16(5), 583-599.
DOI Scopus49 WoS45
2011 Brown, G. J. (2011). The discovery of tourism. International Journal of Contemporary Hospitality Management, 23(2), 275-276.
DOI
2010 Voigt, E. C., Howat, G. A., & Brown, G. P. (2010). Hedonic and Eudaimonic experiences among wellness tourists: an exploratory enquiry. Annals of leisure research, 13(3), 541-562.
2010 Lin, T. C., & Brown, G. P. (2010). Market orientation and performance outcomes : an empirical study of travel agencies in Taiwan. Asia Pacific journal of tourism research, 15(1), 79-94.
DOI
2008 Gross, M. J., & Brown, G. P. (2008). An empirical structural model of tourists and places : progressing involvement and place attachment into tourism. Tourism management, 29(6), 1141-1151.
DOI
2008 Gross, M. J., Brien, C. J., & Brown, G. P. (2008). Examining the dimensions of a lifestyle tourism destination. International journal of culture, tourism and hospitality research, 2(1), 44-66.
DOI Scopus43 WoS33
2007 Brown, G. P. (2007). Sponsor hospitality at the Olympic Games: An analysis of the implications for tourism. International journal of tourism research, 9(5), 315-327.
DOI
2006 Getz, D., & Brown, G. P. (2006). Benchmarking wine tourism development: the case of the Okanagan Valley, British Columbia, Canada. The international journal of wine marketing, 18(2), 78-97.
DOI
2006 Getz, D., & Brown, G. P. (2006). Critical success factors for wine tourism regions : a demand analysis. Tourism management, 27(1), 146-158.
DOI
2006 Gross, M. J., & Brown, G. P. (2006). Tourism experiences in a lifestyle destination setting : the roles of involvement and place attachment. Journal of business research, 59(6), 696-700.
DOI
2006 Brown, G. P., Havitz, M., & Getz, D. (2006). Relationship between wine involvement and wine-related travel. Journal of travel and tourism marketing, 21(1), 31-46.
DOI
2005 Brown, G. P., & Getz, D. (2005). Linking wine preferences to the choice of wine tourism destinations. Journal of travel research, 43(3), 266-276.
DOI
2003 Jago, J., Chalip, L., Mules, T., Brown, G. P., & Ali, S. (2003). Building Events Into Destination Branding: Insights From Experts. Event Management: An International Journal, 8(1), 3-14.
DOI
2002 Brown, G. P. (2002). Taking the pulse of Olympic sponsorship. Event management.
2001 Canosa, A., Brown, G. P., & Bassan, H. S. (2001). Examining social relations between adolescent residents and tourists in an Italian coastal resort. The Journal of Tourism Studies.
2001 Brown, G. P. (2001). Sydney 2000: An invitation to the world. Olympic Review XXVII.

Year Citation
2024 Murayama, T., Brown, G., & Matsuoka, K. (2024). Tourism SME disaster management: the case of the Great East Japan earthquake. In R. Hallak, & C. Lee (Eds.), Source details - Title: Handbook of Tourism Entrepreneurship (pp. 316-331). UK: Edward Elgar.
DOI
2020 Yin, J. A., Brown, G., & Huang, S. S. (2020). Social media and Chinese tourist behavior. In S. Huang, & G. Chen (Eds.), Source details - Title: Handbook on Tourism and China (pp. 91-105). UK: Edward Elgar.
DOI Scopus2
2020 Sun, X., Huang, S., & Brown, G. (2020). Chinese tourists' emotional responses in outbound travel. In S. Huang, & G. Chen (Eds.), Source details - Title: Handbook on Tourism and China (pp. 27-41). UK: Edward Elgar.
DOI
2020 Gao, H., Huang, S., & Brown, G. (2020). Face and Chinese tourist behaviour. In S. Huang, & G. Chen (Eds.), Source details - Title: Handbook on Tourism and China (pp. 76-90). UK: Edward Elgar Publishing.
DOI
2017 Brown, G., & Lee, I. S. (2017). Sport tourism. In T. Bradbury, & I. O'Boyle (Eds.), Source details - Title: Understanding sport management: international perspectives (pp. 259-272). US: Routledge.
2017 Lee, I. S., & Brown, G. (2017). Sport event management. In T. Bradbury, & I. O'Boyle (Eds.), Source details - Title: Understanding sport management: international perspectives (pp. 243-258). US: Routledge.
2011 Brown, G., Jago, L., Chalip, L., Ali, S., & Mules, T. (2011). Events and destination management. In Y. Wang, & A. Pizam (Eds.), Source details - Title: Destination marketing and management: theories and applications (pp. 244-258). UK: CAB International.
Scopus6
2008 Brown, G. P. (2008). Marketing communications. In C. Hsu (Ed.), Source details - Title: Tourism marketing: An Asia pacific perspective (pp. 268-290). Queensland, Australia: John Wiley and​ Sons.
2008 Krolikowski, C., & Brown, G. P. (2008). The structure and form of urban tourism precincts: setting the stage for tourist performances. In B. Hayllar, T. Griffin, & D. Edwards (Eds.), Source details - Title: City spaces: tourist places : urban tourism precincts (pp. 127-149). US: Elsevier.
2008 Brown, G. P., & Chappel, S. J. (2008). Tasting Australia : a celebration of cultural identity or an international event?. In Source details - Title: International perspectives of festivals and events : paradigms of analysis (pp. 139-148). Amsterdam ; Boston ; London: Elsevier/Academic.
2008 Hsu, C., Killion, L., Brown, G., Gross, M., & Huang, S. (2008). Strategic marketing framework. In Source details - Title: Tourism marketing : an Asia-Pacific perspective (pp. 36-74). Australia: John Wiley and Sons Australia Ltd..
2008 Hsu, C., Killion, L., Brown, G., Gross, M., & Huang, S. (2008). Marketing research. In Source details - Title: Tourism marketing : an Asia-Pacific perspective (pp. 113-155). Australia: John Wiley and Sons Australia Ltd..
2008 Brown, G. P. (2008). The Games of the XXVII Olympiad in Sydney (2000). In M. Weed (Ed.), Source details - Title: Olympic tourism (pp. 137-151). Oxford, UK: Butterworth-Heinemann.
2008 Getz, D., Carlsen, J., Brown, G. P., & Havitz, M. (2008). Wine tourism and consumers. In A. Woodside (Ed.), Source details - Title: Tourism management : analysis, behaviour and strategy (pp. 245-268). Oxfordshire, UK: CABI.
2007 Doorne, S., Cary, S., Brown, G. P., Lester, J. A., Browne, K., Penecky, T., . . . Morgan, N. (2007). Processes of becoming : academic journeys, moments and reflections. In I. Ateljevic (Ed.), Source details - Title: The critical turn in tourism studies : innovative research methodologies (pp. 387-400). Oxford: Elsevier.
2007 Prideaux, B., Anderson, B., & Brown, G. P. (2007). Responding to the crisis of 2001: The Australian experience. In Source details - Title: Crisis Management in Tourism (pp. 267-285). Wallingford, Oxford: CAB International.
2006 O'Mahony, G. B., Hall, J., Lockshin, L. S., Jago, L., & Brown, G. P. (2006). Understanding the impact of wine tourism on post-tour purchasing behaviour. In Source details - Title: Global wine tourism research management and marketing (pp. 123-137). Wallingford, Oxford: CABI Publishing.
Scopus21
2004 Brown, G. P., Chalip, L., Jago, L., & Mules, T. (2004). Developing brand Australia: examining the role of events. In N. Morgan, A. Pritchard, & R. Pride (Eds.). Oxford: Elsevier Butterworth-Heinemann.
2004 Hartmann, L., & Brown, G. P. (2004). The 30 second tourism event: a total eclipse of the sun in outback Australia. Sunderland: Business Education.
2004 Hudson, S., Getz, D., Miller, G., & Brown, G. P. (2004). The future role of sporting events: evaluating the impacts on tourism. In K. Weiermaier (Ed.), Source details - Title: The tourism and leisure industry: shaping the future (pp. 237-251). Binghamton, New York: Hayworth Press.
2003 Faulkner, W., Chalip, L., Brown, G. P., Jago, L., March, R., & Woodside, A. (2003). Monitoring the tourism impacts of the Sydney 2000 Olympics. In H. W. Faulkner (Ed.), Source details - Title: Progressing tourism research (pp. 136-160). Clevedon: Channel View.
2001 Essex, S., & Brown, G. P. (2001). The emergence of post-suburban landscapes on the North Coast of New South Wales: A case study of contested space. In R. Turner, & I. Bateman (Eds.), Source details - Title: Water Resources and Coastal Management: Managing the Environment for Sustainable Development (pp. 141-167). Edward Elgar.

Year Citation
2014 Gao, H., Huang, S., & Brown, G. P. (2014). Making the right decision: an exploratory study of gift purchase behavior by Chinese tourists. In M. P. Chien (Ed.), Tourism and hospitality in the contemporary world: trends, changes & complexity: proceedings of the 24th annual conference (pp. 213-223). Australia: Council for Australasian Tourism and Hospitality Education.
2014 Luo, X., Brown, G. P., & Huang, S. (2014). Resident perceptions of backpackers' impacts : a case study from Lijiang, China. In M. P. Chien (Ed.), Tourism and hospitality in the contemporary world: trends, changes & complexity: proceedings of the 24th annual conference (pp. 410-420). Australia: Council for Australasian Tourism and Hospitality Education.
2013 Sun, X. M., Huang, S. S., & Brown, G. (2013). An exploratory study on Chinese outbound tourists' affective experiences. In J. Fountain, & K. Moore (Eds.), CAUTHE 2013: Tourism and Global Change: On the Edge of Something Big, Proceedings of the 23rd CAUTHE conference (pp. 787-799). New Zealand: CAUTHE.
2013 Brown, G., & Assaker, G. (2013). Exploring place attachment: an empirical analysis of sports events spectators. In J. Fountain, & K. Moore (Eds.), Tourism and Global Change: On the Edge of Something Big - CAUTHE 2013 23rd conference proceedings (pp. 41-52). New Zealand: CAUTHE.
2013 McCabe, V., Hallak, R., & Brown, G. (2013). Business practices and characteristics of meeting and event organisations : findings and observations from an Australian study. In Making waves : International Conference on Events and 10th AEME Forum (pp. 277-282). United Kingdom: Bournemouth University.
2012 Hassanli, N., Brown, G., & Gross, M. J. (2012). Concept mapping: understanding indigenous tourist accommodation businesses in Iran. In C. Lade (Ed.), CAUTHE 2012 National Conference the new Golden Age of tourism and hospitality (pp. 243-254). Melbourne, Australia: La Trobe University.
2011 Hallak, R., & Brown, G. P. (2011). Examining SMTE owners' support for their communities. In Proceedings of the CAUTHE 2011 : 21st National Conference: Tourism : Creating a Brilliant Blend (pp. 1105-1112). Adelaide, South Australia: School of Management, University of South Australia.
2010 Kim, K., & Brown, G. P. (2010). An examination of nature-based tourists' travel experiences, satisfaction and return behaviour. In E. Wickens, & M. Soteriades (Eds.), Sustainable Tourism: Issues, Debates and Challenges 2010 (pp. 685-694). Greece: Bucks New University.
2010 Kim, K., & Brown, G. P. (2010). Understanding the geotourism market. In S. Crispin (Ed.), 'Challenge the Limits': 20th Annual conference Council for Australia University Tourism and Hospitality Education (CAUTHE) (pp. 1-6). Tasmania: University of Tasmania.
2010 Laing, J., Voigt, E. C., Wray, F. L. M., Brown, G. P., Weiler, B., Howat, G. A., & Trembath, R. F. (2010). Sand, surf, spa and spirituality? Examination of a scoping study of medical and wellness tourism in Australia. In P. Puczko, & L. L (Eds.), Proceedings of the travel and tourism research association Europe 2010. US: Travel and Tourism Research Association.
2007 Gross, M. J., & Brown, G. P. (2007). Tourists and places: An empirical structural model. In Proceedings of the 17th Annual CAUTHE Conference 2007: Tourism - past acheivements, future challenges.. Sydney, Australia: University of Technology, Sydney.
2006 O'Mahony, G. B., Hall, J., Lockshin, L. S., Jago, L., & Brown, G. P. (2006). The impact of winery tourism on later wine consumption. In CAUTHE 2006 Conference 'To the City and Beyond: Proceedings of the 16th Annualk CAUTHE Conference. Australia: Victoria University, School of Hospitality, Tourism and Marketing.
2006 Gross, M. J., Brien, C. J., & Brown, G. P. (2006). Examining the relationship between tourism involvement and place attachment. In To the city and beyond : proceedings of the 2006 Council for Hospitality and Tourism Educators Conference. Melbourne: Victoria University, School of Hospitality, Tourism and Marketing.
2006 Brown, G. P. (2006). The Olympic Games and the repositioning of host cities. In Vantage Olympic Creative Industry and City Development,: The 4th International Forum on the Beijing Olympic Games.
2005 Getz, D., Brown, G., & Havitz, M. (2005). Age and gender differences in wine consumption and wine tourism. In CAUTHE 2005 : sharing tourism knowledge. (pp. 174-185). Alice Springs: CAUTHE.
2005 Brown, G. P. (2005). The critical role of event sponsors. In Sport and Tourism Destinations Global Network for Regional Development.
2005 Gross, M. J., & Brown, G. P. (2005). The role of involvement and place attachment in destination lifestyle experiences: an empirical analysis. In Consumer Psychology of Tourism, Hospitality and Leisure Research Conference. Montreal.
2004 Brown, G. (2004). The impact of a mega event on destination networks and partnerships: a case study of the Sydney Olympic Games. In Proceedings of the ATLAS Annual Conference: Networking & Partnership in Destination Development & Management (pp. 347-358). US: ATLAS.
2004 Anderson, B., Brown, G. P., & Prideaux, B. (2004). The environment of a crisis: insights from the Australian tourism industry. In Creating Tourism Knowledge. Brisbane: CAUTHE.
2004 Lane, D., & Brown, G. P. (2004). The strategic development of wine tourism in South Australia. In International wine tourism research : proceedings of the International Wine Tourism Conference: Margaret River, Western Australia, May 2-5, 2004. Guilford, Western Australia: Vineyard Publishing.
2004 Kelly, I., & Brown, G. P. (2004). Developing educational tourism: conceptual considerations and an examination of the implications for South Australia. In Creating Tourism Knowledge. Brisbane: CAUTHE.
2003 Lockshin, L. S., Jago, J. B., & Brown, G. P. (2003). Cellar door visits, consumer recall, and subsequent behaviour. In The Fourth Australian Wine Marketing Conference. Adelaide, Australia.
2001 Brown, G. P. (2001). The marketing and promotion of sport and tourism. In The First World Conference on Sport and Tourism.

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