Grace Tulysewski

Grace Tulysewski

Higher Degree by Research Candidate

School of Economics and Public Policy

Faculty of Arts, Business, Law and Economics

I am a PhD candidate at The University of Adelaide’s Centre for Global Food and Resources, affiliated with the Commonwealth Scientific and Industrial Research Organisation (CSIRO). I investigate how environmental sustainability is promoted on supermarket food products and the ways in which consumers engage with these messages. With a background in the natural sciences, I enjoy bridging environmental sustainability concepts with behavioural psychology and marketing theory to move towards more sustainable and fairer food systems for people and the planet.

The global transition to a healthier and more sustainable food system is underway. Key to this transition is the uptake of environmentally sustainable diets by consumers, a shift encouraged by many governments worldwide and piquing the interest of Australian consumers.

However, until healthy and sustainable dietary guidelines are developed in an Australian context, consumer food choice is largely guided by front-of-pack promotion. As part of my PhD program, I have developed a novel content analysis method to identify the promotion of sustainability issues on supermarket food products. Using product data from the CSIRO FoodTrackTM database, I have applied this method to the highly relevant grocery categories of meat and meat-alternatives. Using a data driven approach, this case study aims to benchmark and decipher the strategies currently used to promote sustainability to Australian grocery shoppers. In addition, the intersection of product price, healthiness, and sustainability promotion is explored.

Food choice behaviour is also shaped by the lived experiences of each shopper. ‘Individual factors', such as values, awareness, and attitudes, interact with environmental influences (such as front-of-pack marketing) to determine product purchase outcomes. To investigate these multidirectional influences on food choice, I have conducted an online Australia-wide survey. Results will gauge consumer perception of sustainability promotion and its influence on purchasing behaviour in relation to predictors such as food healthiness, cost, and a range of consumer characteristics.

In a separate but similarly consumer-focused study, I am exploring changes in plant-based milk consumption in the Australian population. Using nationally representative and longitudinal data collected by the Centre for Global Food and Resources ‘Food Insights Questionnaire’ (FoodIQ), this study explores the changing landscape of plant based dairy consumption in Australia, including psychosocial and demographic factors that may predict changes in consumption patterns over time.

Learn more about sustainable diet research from the CSIRO and food policy research from the Centre for Global Food and Resources:

CSIRO environmental diets research:

CGFAR policy research themes:  

Fully-stocked supermarket shelves pictured either side of a grocery store aisle.

Photo by Franki Chamaki on Unsplash

Australian Government Research Training Program Scholarship (RTPS) - Domestic Students

Peer Assisted Study Sessions Group Facilitator 2017 (University of Adelaide) - Lvl I Human Perspectives Biology

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