Dr Ella Ward

Research Fellow

School of Marketing

College of Business and Law

Ella Ward is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. Her primary area of research is visual brand identity, portfolio branding and Distinctive Assets.

Year	Citation
2025	Romaniuk, J., Caruso, W., & Ward, E. (2025). Can a face on pack help a brand stand out in grocery e-commerce environments?. International Journal of Market Research, 67(4), 375-384. DOI
2025	Ward, E., Trinh, G., Beal, V., Dawes, J., & Romaniuk, J. (2025). Standing out while fitting in: an objective measure of visual branding cohesion across a product portfolio. International Journal Of Market Research, 67(1), 53-76. DOI
2025	Ward, E., Beal, V., Dawes, J., Trinh, G., & Romaniuk, J. (2025). Keeping it in the family: measures and drivers of portfolio brand cohesion. Journal Of Brand Management, online, 1-14. DOI
2024	Ward, E., Romaniuk, J., Trinh, G., Dawes, J., & Beal, V. (2024). How to signal product variety on pack: an investigation of color and image cues. International Journal of Market Research, 66(1), 46-72. DOI
2020	Ward, E., Yang, S., Romaniuk, J., & Beal, V. (2020). Building a unique brand identity: measuring the relative ownership potential of brand identity element types. Journal of Brand Management, 27(4), 393-407. DOI

Year	Citation
2018	Romaniuk, J., Caruso, W., & Ward, E. (2018). Building distinctive brand assets. Australia: Oxford University Press.

Year	Citation
2018	Romaniuk, J., & Ward, E. (2018). Core metrics - uniqueness. In Source details - Title: Building Distinctive Brand Assets (pp. 87-96). Australia: Oxford University Press.

Year	Citation
2024	Williams, R., Ward, E., Caruso, W., Romaniuk, J., & Nenycz Thiel, M. (2024). Strategy showdown: retailer banner vs standalone. Poster session presented at the meeting of ANZMAC 2024: AI for Sustainable Marketing: Bridging Innovation and Responsibility. Australia: ANZMAC.
2015	Ward, E., Yang, S., Romaniuk, J. T., & Beal, V. (2015). Evaluating the competitive intensity of brand identity element types. Poster session presented at the meeting of 2015 ANZMAC Conference. Australia: ANZMAC.

Year	Citation
2025	Romaniuk, J., Caruso, W., & Ward, E. (2025). Do faces help packs get attention in e-commerce environments?. Australia: Ehrenberg-Bass Institute, University of South Australia. DOI

How Brands Grow Live! for Executives - Singapore - 2025, B Brand Advisory Pty Ltd, 01/11/2024 - 31/10/2025
Jacobs Douwe Egberts - DA - Distinctive Asset Measurement for Marcilla and Saimaza in Spain, Jacobs Douwe Egberts (JDE), 01/08/2024 - 30/04/2025

Position: Research Fellow
Email: ella.ward01@adelaide.edu.au

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