Dr David Schmidtke
Adelaide Business School
Faculty of Arts, Business, Law and Economics
David's research interests include: social marketing, impoverished consumers, young consumers, consumer culture theory and SDGs.
Date Position Institution name 2022 - ongoing Lecturer University of Adelaide
Year Citation 2021 Schmidtke, D., Rundle-Thiele, S., Kubacki, K., & Burns, G. L. (2021). Co-designing social marketing programs with “bottom of the pyramid” citizens. International Journal of Market Research, 63(1), 86-105.
2021 Schmidtke, D. J., Kubacki, K., & Rundle-Thiele, S. (2021). A review of social marketing interventions in low- and middle-income countries (2010–2019). Journal of Social Marketing, 11(3), 240-258.
2016 Knox, K., Schmidtke, D. J., Dietrich, T., & Rundle-Thiele, S. (2016). “Everyone was wasted”! Insights from adolescents’ alcohol experience narratives. Young Consumers, 17(4), 321-336.
Currently, David teaches Introduction to Marketing (Undergraduate), Marketing to the World (Undergraduate) and Business Research Methods (Postgraduate).
Connect With Me