David Schmidtke

Dr David Schmidtke


Adelaide Business School

Faculty of Arts, Business, Law and Economics

David's research interests include: social marketing, impoverished consumers, young consumers, consumer culture theory and SDGs. 

  • Appointments

    Date Position Institution name
    2022 - ongoing Lecturer University of Adelaide
  • Journals

    Year Citation
    2021 Schmidtke, D., Rundle-Thiele, S., Kubacki, K., & Burns, G. L. (2021). Co-designing social marketing programs with “bottom of the pyramid” citizens. International Journal of Market Research, 63(1), 86-105.
    2021 Schmidtke, D. J., Kubacki, K., & Rundle-Thiele, S. (2021). A review of social marketing interventions in low- and middle-income countries (2010–2019). Journal of Social Marketing, 11(3), 240-258.
    2016 Knox, K., Schmidtke, D. J., Dietrich, T., & Rundle-Thiele, S. (2016). “Everyone was wasted”! Insights from adolescents’ alcohol experience narratives. Young Consumers, 17(4), 321-336.

Currently, David teaches Introduction to Marketing (Undergraduate), Marketing to the World (Undergraduate) and Business Research Methods (Postgraduate). 

  • Position: Lecturer
  • Phone: 83130750
  • Email: david.schmidtke@adelaide.edu.au
  • Campus: North Terrace
  • Building: 10 Pulteney Street - Nexus 10 Tower, floor Twelfth Floor
  • Room: 12.45
  • Org Unit: Management

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