Christopher Medlin

Christopher Medlin

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Chris researches in the field of business-to-business marketing and management. He applies interorganisational theory based on business relationships and networks to understand industrial transitions. His main research focus is on business relationships and network dynamics. Links to papers are included below.

Chris has published papers in Industrial Marketing Management, the Journal of Business & Industrial Marketing, the Journal of Business Research, the International Journal of Project Management, and the Journal of Business-to-business Marketing. He has co-edited a number of books on Globalisation and Marketing, as well as a Special Issue of the Industrial Marketing Management journal on "Time and Process Research in Business Network Research".

Chris is on the editorial board of the Industrial Marketing Management journal, the Journal of Business Research, and the Journal of General Management. In addition, he is on the Editorial Review Board of the Journal of Business & Industrial Marketing and the Journal of Business Market Management.

Chris teaches in Strategic Marketing, Market Planning, Market Management, and Market Research. Over the years Chris has supervised student preparation of hundreds of Marketing Plans for Adelaide and Australian based businesses, government departments and non-profit organisations.

Chris is a Fellow of the Australian Marketing Institute. He has been a member of the Australian Marketing Institute (AMI) for more than 20 years and and he is a member of their Marketing Accreditation committee for higher education institutions. Chris has been awarded Certified Practising Marketer (CPM) status by the AMI.

Here some of my thoughts about business marketing and management research: Interorganizational business research is focused on exchange and value creation between firms, government entities and not-for-profits. The inter-organizational sector is where entities meet, negotiate, develop, and implement innovations and manage and co-ordinate the economic processes of product and service delivery. Success and effectiveness in the exchange between entities is partly a factor of the processes of exchange and also the functions performed within and between the entities. Noteworthy is that the inter-organizational sector of an economy is as large and possibly more important than consumer markets, in the sense that the processes of economic development, innovation, and change directed at creating a sustainable economy are all located in the inter-organizational sector. Thus the inter-organizational sector deserves prominence in academic research. Efficiency in economic thinking is thought to be gained by developing markets with many buyers and sellers; but in the inter-organizational sector there is more often than not a small number context, referred to by Arndt (1979) as domesticated markets. The economic imperative is strong because organizations are in different value networks that compete against each other for business in consumer markets. However, and especially with a small number context, research is important on the processes of change that lead to development, innovation and creation of sustainable industry.

Business Relationships and Networks (Inter-organizational Theory), generally within the Industrial Marketing and Purchasing (IMP) Group tradition.

More recent work includes applying Temporal Constructivist and Radical Constructivist Approaches to Business and Industrial Networks.

Chris is now undertaking research according to a "slow research" mode. Depth and quality of understanding is the key to thinking about slow research.

  • Appointments

    Date Position Institution name
    2020 - ongoing Associate Professor (Adjunct) University of Adelaide
    2017 - 2020 Associate Professor University of Adelaide
  • Awards and Achievements

    Date Type Title Institution Name Country Amount
    2000 Achievement Certified Practicing Marketer (CPM) Australian Marketing Institute - -
  • Education

    Date Institution name Country Title
    2001 University of Adelaide Australia PhD

2019 Japan Society for the Promotion of Science (JSPS) Invitational Fellowships for Research in Japan. Chris spent one month visiting Nihon University in Tokyo in March 2020, before covid intervened.

  • Past Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2013 - 2015 Principal Supervisor The emergence of an inter-organizational business net and development of a managerial sensemaking framework Master of Philosophy Master Full Time Ms Joanne Marie Harris
    2012 - 2017 Principal Supervisor Assessment of Customer Perceptions Towards Frontline Service Employees' Role Behaviours Doctor of Philosophy Doctorate Part Time Miss Phiangdao Chaoluck
    2007 - 2009 Co-Supervisor Key Success Drivers of Service Exports: The Role of Organisational Characteristics, Market Characteristics and Governance Mechanisms Doctor of Philosophy Doctorate Full Time Dr Vinh Lu
    2006 - 2007 Co-Supervisor Investigating the Simultaneous Influence of Intrinsic and Extrinsic Cues: An Examination of the Interaction between Country of Origin, Price and Selected Sensory Variables Doctor of Philosophy Doctorate Full Time APrf Roberta Crouch
    2002 - 2010 Co-Supervisor The Symbolic Consumption of Subcultures: An Ethnographic Study of the Australian Hip Hop Culture Doctor of Philosophy Doctorate Part Time Mr Damien Arthur
  • Memberships

    Date Role Membership Country
    1991 - ongoing - Australian Marketing Institute Australia
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2015 - ongoing Board Member Journal of Business & Industrial Marketing - -
    2011 - 2015 Board Member Journal of Business & Industrial Marketing - -
    2005 - ongoing Board Member Industrial Marketing Management - -

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