Bill Page

Research Interests

Marketing Marketing Communications Marketing Management Marketing management (incl. strategy and customer relations) Marketing Measurement Marketing Research Methodology

Dr Bill Page

Senior Research Fellow

School of Marketing

College of Business and Law

Available For Media Comment.

Dr Bill Page is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. His research investigates retailing and marketing throughout the lifespan, with a focus on childhood. He builds and uses cutting-edge tools to discover patterns of behaviour that hold across as many different situations as possible.
Dr Page holds a Bachelor of Management (Marketing) and a Bachelor of Education (Junior Primary/Primary) from UniSA. He has an interest in developing observational research methods for use in retail environments. In addition to retail-focused research, Bill also undertakes research for a wide range of companies to determine the strategic direction of their marketing, via understanding their Distinctive Assets and the Category Entry Points which apply for the brand and category as a whole.  
He continues to span both education and marketing with his research at the Ehrenberg-Bass Institute for Marketing Science, which focuses on the interaction of parents and children in supermarkets, and the influence children have on their parents' supermarket visits. Bill lectures on market research and analysis, advertising, and integrated marketing, and has published in the Journal of Retailing and Consumer Services, Journal of Marketing Management, Journal of Advertising Research, and the Australasian Marketing Journal.

Patterns of consumer behaviour in retail environments, Shopper research, Child understanding and response to advertising, Empirical generalisations in consumer behaviour, Children and marketing

Date Institution name Country Title
2011 - 2014 University of South Australia Australia PhD
2004 - 2008 University of South Australia Australia Bachelor of Education
2003 - 2010 University of South Australia Australia Bachelor of Business (Honours)

Year Citation
2025 Caruso, W., Romaniuk, J., Page, B., Anesbury, Z. W., & Williams, J. (2025). The role of market research in pack redesign performance. International Journal of Market Research, 67(1), 17-32.
DOI
2025 Anesbury, Z. W., Davies, C., Page, B., Driesener, C., Yang, S., & Bruwer, J. (2025). How heterogeneous are music genre listeners?. Australasian Marketing Journal, online(4), 1-13.
DOI
2024 Jeffery, T., Hirche, M., Faulkner, M., Page, B., Trinh, G., Bruwer, J., & Lockshin, L. (2024). Branding consistency across product portfolios in the wine industry. International Journal of Wine Business Research, 36(4), 473-488.
DOI
2023 Anesbury, Z. W., Davies, C., Driesener, C., Page, B., Greenacre, L., Yang, S., & Bruwer, J. (2023). Death by 1000 'true fans': do marketing laws apply to music listening?. Journal Of Consumer Behaviour, 22(1), 82-97.
DOI
2023 Phua, P., Page, B., Trinh, G., Hartnett, N., & Kennedy, R. (2023). Does childhood exposure to a brand improve brand name recognition?. Journal of Advertising Research, 63(4), 370-383.
DOI
2023 Mesidis, J., Lockshin, L., Corsi, A. M., Page, B., & Cohen, J. (2023). Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices. Journal of Cleaner Production, 431(139502), 139502-1-139502-12.
DOI Scopus10 WoS9
2022 Davies, C., Page, B., Driesener, C., Anesbury, Z., Yang, S., & Bruwer, J. (2022). The power of nostalgia: age and preference for popular music. Marketing Letters, 33(4), 681-692.
DOI
2022 Mesidis, J., Page, B., Lockshin, L., Corsi, A., & Cohen, J. (2022). How can we get consumers to try alternatives to glass packaging?. Wine & Viticulture Journal, 37(2), 60-62.
2022 Anesbury, Z. W., Bellman, S., Driesener, C., Page, B., & Sharp, B. (2022). Ageism kills brands. Australasian Marketing Journal, 30(4), 364-370.
DOI
2021 Mesidis, J., Page, B., Lockshin, L., Corsi, A., & Cohen, J. (2021). A bottle by any other name: how can we get consumers to try alternative wine packaging?. Australia & NZ Grapegrower & Winemaker, 692, 73-75.
2020 Anesbury, Z. W., Page, B., Driesener, C. B., Bellman, S., & Sharp, B. (2020). Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method. Journal of Marketing Management, 36(15-16), 1591-1610.
DOI
2020 Phua, P., Kennedy, R., Trinh, G., Page, B., & Hartnett, N. (2020). Examining older consumers' loyalty towards older brands in grocery retailing. Journal of retailing and consumer services, 52(101893), 1-7.
DOI
2019 Page, B., Trinh, G., & Bogomolova, S. (2019). Comparing two supermarket layouts: the effect of a middle aisle on basket size, spend, trip duration and endcap use. Journal of retailing and consumer services, 47, 49-56.
DOI
2019 Page, B., Sharp, A., Lockshin, L., & Sorensen, H. (2019). Using the Eyberg Child Behaviour Inventory to investigate pester power. Journal of retailing and consumer services, 47, 265-271.
DOI Scopus12 WoS11
2018 Page, B., Anesbury, Z., Moshakis, S., & Grasby, A. (2018). Measuring audience reach of outdoor advertisements: using Bluetooth technology to validate measurement. Journal of advertising research, 58(4), 456-463.
DOI
2017 Page, B., Sharp, A., Lockshin, L., & Sorensen, H. (2017). Parents and children in supermarkets: incidence and influence. Journal of retailing and consumer services, 40, 31-39.
DOI Scopus28 WoS26
2017 Sorensen, H., Bogomolova, S., Anderson, K., Trinh, G., Sharp, A., Kennedy, R., . . . Wright, M. (2017). Fundamental patterns of in-store shopper behaviour. Journal of retailing and consumer services, 37, 182-194.
DOI
2016 Bogomolova, S., Vorobyev, K., Page, B., & Bogomolov, T. (2016). Socio-demographic differences in supermarket shopper efficiency. Australasian marketing journal, 24(2), 108-115.
DOI
2015 Phua, P., Page, W. M., & Bogomolova, S. (2015). Validating Bluetooth logging as metric for shopper behaviour studies. Journal of retailing and consumer services, 22, 158-163.
DOI
2015 Greenacre, L., Tanusondjaja, A. T., Dunn, S., & Page, B. (2015). Using choice experiments to find double jeopardy patterns. International journal of market research, 57(5), 1-14.
DOI
2012 Page, B., & Sharp, A. (2012). The contribution of marketing to school-based program evaluation. Journal of social marketing, 2(3), 176-186.
DOI

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