Bill Page

Research Interests

Marketing Marketing Communications Marketing Management Marketing management (incl. strategy and customer relations) Marketing Measurement Marketing Research Methodology

Dr Bill Page

Senior Research Fellow

Office of Business and Law

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Available For Media Comment.

Dr Bill Page is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. His research investigates retailing and marketing throughout the lifespan, with a focus on childhood. He builds and uses cutting-edge tools to discover patterns of behaviour that hold across as many different situations as possible.
Dr Page holds a Bachelor of Management (Marketing) and a Bachelor of Education (Junior Primary/Primary) from UniSA. He has an interest in developing observational research methods for use in retail environments. In addition to retail-focused research, Bill also undertakes research for a wide range of companies to determine the strategic direction of their marketing, via understanding their Distinctive Assets and the Category Entry Points which apply for the brand and category as a whole.  
He continues to span both education and marketing with his research at the Ehrenberg-Bass Institute for Marketing Science, which focuses on the interaction of parents and children in supermarkets, and the influence children have on their parents' supermarket visits. Bill lectures on market research and analysis, advertising, and integrated marketing, and has published in the Journal of Retailing and Consumer Services, Journal of Marketing Management, Journal of Advertising Research, and the Australasian Marketing Journal.

Patterns of consumer behaviour in retail environments, Shopper research, Child understanding and response to advertising, Empirical generalisations in consumer behaviour, Children and marketing

Date Institution name Country Title
2011 - 2014 University of South Australia Australia PhD
2004 - 2008 University of South Australia Australia Bachelor of Education
2003 - 2010 University of South Australia Australia Bachelor of Business (Honours)

Year Citation
2026 Caruso, W., Romaniuk, J., Page, B., Anesbury, Z., Saeed, R., & Williams, J. (2026). The packaging redesign modernisation dilemma: The relationship with familiarity, likeability, and its effect on purchase intent. Journal of Retailing and Consumer Services, 92, 104800-1-104800-8.
DOI Scopus1 WoS2
2026 Caruso, W., Romaniuk, J., Page, B., Anesbury, Z. W., Saeed, R., & Williams, J. (2026). Corrigendum to “The packaging redesign modernisation dilemma: The relationship with familiarity, likeability, and its effect on purchase intent” [J. Retail. Consum. Serv. 92 (2026) 104800] (Journal of Retailing and Consumer Services (2026) 92, (S0969698926000809), (10.1016/j.jretconser.2026.104800)). Journal of Retailing and Consumer Services, 93, 3 pages.
DOI
2025 Caruso, W., Romaniuk, J., Page, B., Anesbury, Z. W., & Williams, J. (2025). The role of market research in pack redesign performance. International Journal of Market Research, 67(1), 17-32.
DOI Scopus3 WoS3
2025 Anesbury, Z. W., Davies, C., Page, B., Driesener, C., Yang, S., & Bruwer, J. (2025). How heterogeneous are music genre listeners?. Australasian Marketing Journal, online(4), 1-13.
DOI Scopus2 WoS2
2024 Jeffery, T., Hirche, M., Faulkner, M., Page, B., Trinh, G., Bruwer, J., & Lockshin, L. (2024). Branding consistency across product portfolios in the wine industry. International Journal of Wine Business Research, 36(4), 473-488.
DOI Scopus1 WoS1
2023 Mesidis, J., Lockshin, L., Corsi, A. M., Page, B., & Cohen, J. (2023). Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices. Journal of Cleaner Production, 431(139502), 139502-1-139502-12.
DOI Scopus19 WoS19
2023 Anesbury, Z. W., Davies, C., Driesener, C., Page, B., Greenacre, L., Yang, S., & Bruwer, J. (2023). Death by 1000 'true fans': do marketing laws apply to music listening?. Journal Of Consumer Behaviour, 22(1), 82-97.
DOI Scopus9 WoS8
2023 Phua, P., Page, B., Trinh, G., Hartnett, N., & Kennedy, R. (2023). Does childhood exposure to a brand improve brand name recognition?. Journal of Advertising Research, 63(4), 370-383.
DOI Scopus5 WoS10
2022 Davies, C., Page, B., Driesener, C., Anesbury, Z., Yang, S., & Bruwer, J. (2022). The power of nostalgia: age and preference for popular music. Marketing Letters, 33(4), 681-692.
DOI Scopus14 WoS9
2022 Mesidis, J., Page, B., Lockshin, L., Corsi, A., & Cohen, J. (2022). How can we get consumers to try alternatives to glass packaging?. Wine & Viticulture Journal, 37(2), 60-62.
2022 Anesbury, Z. W., Bellman, S., Driesener, C., Page, B., & Sharp, B. (2022). Ageism kills brands. Australasian Marketing Journal, 30(4), 364-370.
DOI Scopus8 WoS9
2021 Mesidis, J., Page, B., Lockshin, L., Corsi, A., & Cohen, J. (2021). A bottle by any other name: how can we get consumers to try alternative wine packaging?. Australia & NZ Grapegrower & Winemaker, 692, 73-75.
2020 Phua, P., Kennedy, R., Trinh, G., Page, B., & Hartnett, N. (2020). Examining older consumers' loyalty towards older brands in grocery retailing. Journal of retailing and consumer services, 52(101893), 1-7.
DOI Scopus40 WoS29
2020 Anesbury, Z. W., Page, B., Driesener, C. B., Bellman, S., & Sharp, B. (2020). Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method. Journal of Marketing Management, 36(15-16), 1591-1610.
DOI Scopus4 WoS5
2019 Page, B., Trinh, G., & Bogomolova, S. (2019). Comparing two supermarket layouts: the effect of a middle aisle on basket size, spend, trip duration and endcap use. Journal of retailing and consumer services, 47, 49-56.
DOI Scopus33 WoS30
2019 Page, B., Sharp, A., Lockshin, L., & Sorensen, H. (2019). Using the Eyberg Child Behaviour Inventory to investigate pester power. Journal of retailing and consumer services, 47, 265-271.
DOI Scopus14 WoS13
2018 Page, B., Anesbury, Z., Moshakis, S., & Grasby, A. (2018). Measuring audience reach of outdoor advertisements: using Bluetooth technology to validate measurement. Journal of advertising research, 58(4), 456-463.
DOI Scopus9 WoS7
2017 Page, B., Sharp, A., Lockshin, L., & Sorensen, H. (2017). Parents and children in supermarkets: incidence and influence. Journal of retailing and consumer services, 40, 31-39.
DOI Scopus29 WoS27
2017 Sorensen, H., Bogomolova, S., Anderson, K., Trinh, G., Sharp, A., Kennedy, R., . . . Wright, M. (2017). Fundamental patterns of in-store shopper behaviour. Journal of retailing and consumer services, 37, 182-194.
DOI Scopus98 WoS79
2016 Bogomolova, S., Vorobyev, K., Page, B., & Bogomolov, T. (2016). Socio-demographic differences in supermarket shopper efficiency. Australasian marketing journal, 24(2), 108-115.
DOI Scopus17 WoS12
2015 Phua, P., Page, W. M., & Bogomolova, S. (2015). Validating Bluetooth logging as metric for shopper behaviour studies. Journal of retailing and consumer services, 22, 158-163.
DOI Scopus25 WoS22
2015 Greenacre, L., Tanusondjaja, A. T., Dunn, S., & Page, B. (2015). Using choice experiments to find double jeopardy patterns. International journal of market research, 57(5), 1-14.
DOI Scopus11 WoS10
2012 Page, B., & Sharp, A. (2012). The contribution of marketing to school-based program evaluation. Journal of social marketing, 2(3), 176-186.
DOI Scopus6 WoS4

Date Role Research Topic Program Degree Type Student Load Student Name
2025 Co-Supervisor Is It Worth Weighting For? An Investigation into the Duplication of Weight Master of Philosophy Master Full Time Ms Jess Ellis
2023 Co-Supervisor Limited Time Offers: a quantitative analysis of their strategic role  Master of Research (Marketing) Master Full Time Mr Carlos Villanueva

Date Role Research Topic Program Degree Type Student Load Student Name
2020 - 2023 Principal Supervisor Is footfall all? Master of Research (Marketing) Master Full Time Mr Stanley Feetham
2020 - 2022 Principal Supervisor A bottle by any other name… What effect do product and messaging attributes have on the choice of low-carbon wine packaging?   Master of Business Master Full Time Mr Jakob Mesidis
2019 - 2020 Co-Supervisor Benchmarking branding practices in the Australian wine industry Master of Business Master Full Time Miss Tayla Jeffery
2018 - 2021 Co-Supervisor Evolution, not revolution! An investigation into how to effectively redesign consumer packaged products Doctor of Philosophy Doctorate Full Time Mr William Caruso
2018 - 2020 Principal Supervisor How bands grow: an examination of patterns of competition in listening behaviour Master of Business Master Full Time Mr Callum Davies
2016 - 2018 Co-Supervisor How does childhood brand exposure influence buying behaviour and brand recognition in adulthood? Master of Business Master Full Time Miss Peilin Phua
2015 - 2018 Co-Supervisor Do younger category buyers buy brands and consume media differently from other category buyers? Doctor of Philosophy Doctorate Full Time Dr Zachary Anesbury

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