Prof Anne Souvertjis
Dean, School of Marketing
School of Marketing
College of Business and Law
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Professor Anne Souvertjis (formerly Sharp) is Dean: School of Marketing at Adelaide University. She researches in Sustainable Marketing and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.
Anne holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes food waste, the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance. All Anne's research has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 40 refereed journal articles and book chapters, with her work appearing in top journals such as the European Journal of Marketing and the International Journal of Research in Marketing.
Anne is a full member of the The Research Society which is the peak body for the market research industry. This reflects her teaching interest in Market Research and her service focus in research eithics.
Sustainable marketing, Single use plastics, food waste, kerbside bins, share economy
Observational research - what people do rather than claim in retail environments,
Empirical generalisations
Research Integrity
Stability of perceptual responses,
Marketing for Aboriginal businesses
Cross-disciplinary research
2021 Research Ethics and Safety Innovation Award: Human Research Ethics Award (w Robyn Mundy) Innovation in management and processes for the UniSA Business Negligible Risk Human Research Ethics Committee.
- Living Lightly Locally for Regenerative Regions, Race for 2030, 21/10/2024 - 21/10/2027
- Living Lightly Locally: Smarter and Stronger through Citizen Science, Green Adelaide Board, 28/06/2021 - 07/09/2024
- LCL RP2021e1 - Greener Inner-urban Travel with Sharing Economy Mobility Services, CRC for Low Carbon Living Ltd, 01/07/2017 - 31/12/2018
Courses I teach
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MARK 2020 Market Research & Customer Insights
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2023 - 2026 | Co-Supervisor | Purchase likelihoods & brand usage: revisiting a 60-year-old relationshi | Master of Research (Marketing) | Master | Full Time | Miss Millie Kate Smith |
| 2022 - 2025 | Co-Supervisor | Changing the world for good? Mapping the long-term impacts of adult environmental education programs in South Australia | Master of Research (Environmental Science) | Master | Part Time | Matilda Raynes |
| 2020 - 2023 | Co-Supervisor | Is footfall all? | Master of Research (Marketing) | Master | Full Time | Mr Stanley Feetham |
| 2020 - 2022 | Co-Supervisor | An investigation of deviations in brand image data | Master of Business | Master | Full Time | Miss Anna Gregoric |
| 2019 - 2021 | Co-Supervisor | Increasing food intake of the elderly with extrinsic food-cues | Master of Business | Master | Full Time | Ms Hei Tong Lau |
| 2018 - 2021 | Co-Supervisor | Did you get the message? Exploring the effects of advertising brand perceptions on mental availability | Master of Business | Master | Full Time | Mr Christopher Miari |
| 2017 - 2019 | Co-Supervisor | A two-dimensional typology of packaging elements to explore the packaging localisation of western brands in non-western markets | Master of Business | Master | Full Time | Mr Wenjun Wang |
| 2017 - 2019 | Co-Supervisor | More than meets the eye. Audio branding tactics and advertising memory | Master of Business | Master | Full Time | Miss Allison Bond |
| 2016 - 2017 | Co-Supervisor | Sales effectiveness of supermarket endcaps: does location matter? | Master of Business | Master | Full Time | Miss Pei Jie Tan |
| 2015 - 2018 | Co-Supervisor | The impact of shelf space on brand choice: an experiment comparing store brands and national brands | Doctor of Philosophy | Doctorate | Full Time | Ms Anh Kieu Nguyen |
| 2014 - 2020 | Co-Supervisor | Embodied narratives for human-nature relation: a potential field for design | Doctor of Philosophy | Doctorate | Part Time | Mr Christopher Thornton |
| 2014 - 2016 | Co-Supervisor | The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers | Master of Business | Master | Full Time | Mr William Caruso |
| 2012 - 2014 | Principal Supervisor | Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art | Master of Business | Master | Full Time | Ms Jessica Booth |
| 2012 - 2017 | Principal Supervisor | Marketing remote Aboriginal and Torres Strait Islander tourism to Australians | Doctor of Philosophy | Doctorate | Full Time | Miss Skye Akbar |
| 2012 - 2019 | Co-Supervisor | An investigation of the validity of virtual reality for shopper research | Doctor of Philosophy | Doctorate | Part Time | Ms Katherine Anderson |
| 2012 - 2016 | Principal Supervisor | Developing, delivering and evaluating a psychology based informational intervention for reducing food waste in households | Doctor of Philosophy | Doctorate | Full Time | Ms Sandra Davison |
| 2011 - 2013 | Co-Supervisor | The formation of loyalty, how natural is it? | Master of Business | Master | Full Time | Miss Marianthi Livaditis |
| 2011 - 2015 | Principal Supervisor | Shopping...with children: investigating in-store shopping behaviour of adults accompanied by children | Doctor of Philosophy | Doctorate | Full Time | Mr William Page |
| 2011 - 2013 | Principal Supervisor | Are green brand buyers different? an examination of green brand buyer profiles and purchasing behaviour | Master of Business | Master | Full Time | Miss Meagan Wheeler |
| 2011 - 2015 | Principal Supervisor | A marketing perspective on regional natural resources management | Doctor of Philosophy | Doctorate | Full Time | Mr Michael Vogelpoel |
| 2009 - 2012 | Co-Supervisor | Metrics and measurement methods for the monitoring and evaluation of household food waste prevention interventions | Master of Business | Master | Full Time | Ms Stine H?j |
| 2009 - 2012 | Co-Supervisor | The validity of online proprietary panels for social and marketing research | Master of Business | Master | Full Time | Ms Katherine Anderson |
| 2008 - 2010 | Co-Supervisor | The impact of data collection method on service quality and satisfaction scores | Master of Business | Master | Full Time | Mr Michael Vogelpoel |
| 2005 - 2007 | Co-Supervisor | How brand distinctiveness is communicated, from a consumer's perspective | Master of Business | Master | Full Time | Ms Elise Gaillard |
| 2003 - 2006 | Co-Supervisor | Media as brands - empirical generalisations concerning multiple media consumption | Master of Business | Master | Full Time | Ms Natalie Redford |
Available For Media Comment.