Anne Souvertjis

Prof Anne Souvertjis

Dean, School of Marketing

School of Marketing

College of Business and Law

Available For Media Comment.

Dr Anne Souvertjis (formerly Sharp) is an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She leads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.
Anne holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes food waste, the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance.
Anne has been awarded the Business/Higher Education Roundtable Award for Community Engagement, the South Australian Marketing Institute's Customer Insight Award and UniSA Chancellor's Award for her work in establishing community panels to help decision making in local government. She was a finalist for the European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) and the 2016 Steenkamp Award for ‘Long-term Impact’ paper. The award is given to papers published in IJRM that have made a significant long-term impact on the field of marketing.
All Anne's work has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 50 refereed journal articles and book chapters, with her work appearing in top journals such as the European Journal of Marketing and the International Journal of Research in Marketing (twice). Her research partners include government, regulatory bodies, and industry in both Australia and the UK.
Anne is a full member of the The Research Society which is the peak body for the market research industry.  She teaches Market Research, with her course aiming to turn students into astute buyers and users of market research. Anne is a Research Integrity Advisor and E2 ethics reviewer for the University and Chair of the UniSA Business Negligible Risk Ethics Committee..

Sustainable marketing, Single use plastics, food waste, kerbside bins, share economy

Observational research - what people do rather than claim in retail environments,

Empirical generalisations,

Research Integrity

Stability of perceptual responses,

Marketing for Aboriginal businesses

Cross-disciplinary research

2021 Research Ethics and Safety Innovation Award:  Human Research Ethics Award (w Robyn Mundy) Innovation in management and processes for the UniSA Business Negligible Risk Human Research Ethics Committee.

Year Citation
2023 Akbar, S., & Sharp, A. (2023). The growth of Aboriginal tourism in remote Australia: Indigenist method for an operator perspective. Tourism Recreation Research, 48(6), 871-884.
DOI
2023 Sharp, A., Wheeler, M., & Nenycz Thiel, M. (2023). Myths and realities of retail shopper behaviour towards 'sustainable' brands. Sustainability, 15(24, article no. 16661), 1-16.
DOI
2022 Lau, J. H. T., Khan, H., Lee, R., Lockshin, L., Sharp, A., Buckley, J., & Midgley, R. (2022). Tackling obesity in aged-care homes: the effects of environmental cues. European Journal of Marketing, 56(11), 3054-3077.
DOI Scopus5 WoS4
2020 Akbar, S., & Sharp, A. (2020). Strengths and challenges of Aboriginal art centre marketing. Australian Aboriginal Studies, (1), 66-83.
2019 Page, B., Sharp, A., Lockshin, L., & Sorensen, H. (2019). Using the Eyberg Child Behaviour Inventory to investigate pester power. Journal of retailing and consumer services, 47, 265-271.
DOI Scopus12 WoS11
2018 Tan, P. J., Corsi, A., Cohen, J., Sharp, A., Lockshin, L., Caruso, W., & Bogomolova, S. (2018). Assessing the sales effectiveness of differently located endcaps in a supermarket. Journal of Retailing and Consumer Services, 43, 200-208.
DOI Scopus18 WoS18
2018 Caruso, W., Corsi, A. M., Bogomolova, S., Cohen, J., Sharp, A., Lockshin, L., & Tan, P. J. (2018). The real estate value of supermarket endcaps: Why location in-store matters. Journal of Advertising Research, 58(2), 177-188.
DOI Scopus12 WoS11
2017 Sorensen, H., Bogomolova, S., Anderson, K., Trinh, G., Sharp, A., Kennedy, R., . . . Wright, M. (2017). Fundamental patterns of in-store shopper behaviour. Journal of retailing and consumer services, 37, 182-194.
DOI
2017 Page, B., Sharp, A., Lockshin, L., & Sorensen, H. (2017). Parents and children in supermarkets: incidence and influence. Journal of retailing and consumer services, 40, 31-39.
DOI Scopus28 WoS26
2015 Thompson, K., O'Dwyer, L., Sharp, A., Smith, B., Reynolds, C., Hadley, T., & Hazel, S. (2015). What’s in a dog’s breakfast? Considering the social, veterinary and environmental implications of feeding food scraps to pets using three Australian surveys. Sustainability, 7(6), 7195-7213.
DOI Scopus7 WoS5
2014 Reynolds, C. J., Mavrakis, V., Davison, S., Høj, S. B., Vlaholias, E., Sharp, A., . . . Dawson, D. (2014). Estimating informal household food waste in developed countries: The case of Australia. Waste Management and Research, 32(12), 1254-1258.
DOI Scopus60 WoS47 Europe PMC9
2014 Berry, S., Sharp, A., Hamilton, J., & Killip, G. (2014). Inspiring low-energy retrofits: the influence of 'open home' events. Building research and information, 42(4), 422-433.
DOI
2013 Wheeler, M. J., Sharp, R. A., & Nenycz Thiel, M. K. (2013). The effect of 'green' messages on brand purchase and brand rejection. Australasian marketing journal, 21(2), 105-110.
DOI
2013 Sharp, R. A., & Wheeler, M. J. (2013). Reducing householders' grocery carbon emissions: carbon literacy and carbon label preferences. Australasian marketing journal, 21(4), 240-249.
DOI
2012 Page, B., & Sharp, A. (2012). The contribution of marketing to school-based program evaluation. Journal of social marketing, 2(3), 176-186.
DOI
2011 Sharp, A., Moore, P., & Anderson, K. (2011). Are the prompt responders to an online panel survey different from those who respond later?. Australasian journal of market and social research, 19(1), 25-33.
2010 Sharp, R. A., Hoj, S. B., & Wheeler, M. J. (2010). Proscription and its impact on anti-consumption behaviour and attitudes: the case of plastic bags. Journal of consumer behaviour, 9(6), 470-484.
DOI
2010 Sharp, R. A., & Anderson, K. C. (2010). Online citizen panels as an advance in research and consultation -a Review of pilot results. Commonwealth journal of local governance, 6, 33-54.
2009 Sharp, A., & Hoj, S. (2009). Communicating the sustainability message to the public: lessons from marketing. International journal of environmental, cultural, economic and social sustainability, 5(4), 179-190.
DOI
2009 Bogomolova, S., Romaniuk, J. T., & Sharp, R. A. (2009). Quantifying the extent of temporal decay in service quality ratings. International journal of market research, 51(1), 71-91.
DOI
2008 Sharp, R. A. (2008). Evolution of the sustainable consumer. The Independent weekly, February 23-29, 36.
2002 Wright, M., Sharp, R. A., & Sharp, B. M. (2002). Market statistics for the Dirichlet model. International journal of research in marketing, 19(1), 81-90.
DOI
2001 Sharp, R. A. (2001). Making two plus two equal five : Adding value through the use of internal data in evaluation research. Evaluation journal of Australasia.
2001 Sharp, R. A., & Eddy, C. M. (2001). Softly, softly catch the monkey : Innovative approaches to measure socially sensitive and complex issues in evaluation research. Canadian journal of program evaluation.
1998 Wright, M. J., Sharp, B. M., & Sharp, R. A. (1998). Are Australian Brands Different?. The journal of product and brand management, 7(6), 465-480.
DOI
1997 Sharp, R. A., & Sharp, B. M. (1997). Understanding Salesperson Effectiveness: A Comparison of Telemarketing and Face-to-Face Sales. Journal of the American Telemarketing Association.
1997 Sharp, R. A., & Sharp, B. M. (1997). Loyalty programs and their impact on repeat-purchase loyalty patterns. International journal of research in marketing, 14(5), 473-486.
DOI

Year Citation
2020 Davison, S., Van Geffen, L., Van Herpen, E., & Sharp, A. (2020). Applying behaviour change methods to food waste. In C. Reynolds (Ed.), Source details - Title: Handbook of Food Waste (pp. 293-310). UK: Routledge.
DOI
2020 Davison, S., & Sharp, A. (2020). Householder food waste prevention campaigns: contributions from psychology and marketing. In E. M. Yahia (Ed.), Source details - Title: Preventing food losses and waste to achieve food security and sustainability (pp. 1-29). UK: Burleigh Dodds Science Publishing.
2018 Sharp, A., Stocchi, L., Levitzke, V., & Kreinhold, M. (2018). Developing measures for the waste management hierarchy: a South Australian case study. In R. Crocker, C. Saint, G. Chen, & Y. Tong (Eds.), Source details - Title: Unmaking waste in production and consumption: towards the circular economy (pp. 159-175). UK: Emerald Publishing.
DOI
2017 Sharp, A., Faulkner, M., Wilson, A., Bogomolova, S., & Sharp, B. (2017). Social Marketing. In B. Sharp (Ed.), Source details - Title: Marketing: Evidence, Theory, Practice (2 ed., pp. 698-730). Australia: Oxford University Press.
2013 Sharp, A., & Anderson, K. (2013). Market Research. In B. Sharp (Ed.), Source details - Title: Marketing: theory, evidence, practice (pp. 130-181). Australia: Oxford University Press.
2013 Sharp, A. (2013). Sustainable marketing in principle and practice. In G. Wells (Ed.), Source details - Title: Sustainable business: theory and practice of business under sustainability principles (pp. 108-119). UK: Edward Elgar.
2012 Davison, S., Thompson, K., Sharp, A., & Dawson, D. (2012). Reducing wasteful household behaviours: contributions from psychology and implications for intervention design. In S. Lehmann, & R. Crocker (Eds.), Source details - Title: Designing for zero waste : consumption, technologies and the built environment (pp. 67-88). Oxon, England: Earthscan.

Year Citation
2015 Caruso, W., Bogomolova, S., Corsi, A., Cohen, J., Sharp, A., & Lockshin, L. (2015). Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations. In Proceedings of the 29th Australian and New Zealand Academy of Management Conference (pp. 254-260). Australia: ANZMAC.
2013 Berry, S. R., & Sharp, A. (2013). The role of open house events to improve energy efficiency : reaching the new or preaching to the converted?. In ECEEE summer study proceedings : digital version (pp. 693-701). Sweden: European Council for an Energy Efficient Economy.
2012 Vogelpoel, M., Sharp, A., Daniels, C., & Weinstein, P. (2012). Understanding natural resource management amongst land managers for improved social marketing programs. In Australian and New Zealand Marketing Academy Conference 2012 Proceedings (pp. 1-7). Australia: ANZMAC.
2012 Livaditis, M., Sharp, A., & Sharp, B. (2012). Evidence of naturally bias behaviour - seating habits at a lecture. In Australian and New Zealand Marketing Academy Conference 2012 Proceedings (pp. 1-7). Australia: ANZMAC.
2012 Wheeler, M. J., & Sharp, A. (2012). Enabling consumer carbon consumption choice through product labelling. In Australian and New Zealand Marketing Academy Conference 2012 Proceedings (pp. 1-7). Australia: ANZMAC.
2012 Anderson, K., Bogomolova, S., Page, B., & Sharp, A. (2012). Uncovering shopper behavior in an Australian supermarket. In Australian and New Zealand Marketing Academy Conference 2012 proceedings (pp. 1-7). Adelaide, South Australia: ANZMAC.
2012 Akbar, S., & Sharp, A. (2012). Indigenous Australian businesses success: a marketing perspective. In Australia and New Zealand Marketing Academy Conference 2012 (pp. 1-7). Australia: Australia and New Zealand Marketing Academy.
2012 Anderson, K., Sharp, A. R., & Kennedy, R. (2012). Virtual reality research: the case for validation. In Australian and New Zealand Marketing Academy Conference 2012 Proceedings (pp. 1-7). Australia: ANZMAC.
2012 Sirieix, L., Heaslip, J. M., Sharp, A., & Nenycz Thiel, M. (2012). Consumer and fair trade in Australia and France: from comprehension to adoption…. In FTIS 2012 & GeoFairTrade Final Conference (UK) Vol. 6 (pp. 1-13). UK.
2011 Livaditis, M., Sharp, B., & Sharp, A. (2011). Evidence that loyalty is a natural behaviour. In M. MacCarthy (Ed.), Australian and New Zealand Marketing Academy Conference proceedings (pp. 1-8). Australia: ANZMAC.
2011 Page, W. M., & Sharp, R. A. (2011). Improved evaluation of behaviour change programs in schools. In M. MacCarthy, & D. Sanders (Eds.), 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference: Marketing in the Age of Consumerism: Jekyll or Hyde? Proceedings (pp. 1-7). Perth, WA: ANZMAC.
2010 Anderson, K., Sharp, A., & Moore, P. (2010). The profile of bounce backs in online panels and implications for representativeness. In Australian and New Zealand Marketing Academy Conference proceedings (pp. 1-7). New Zealand: ANZMAC.
2010 Sharp, A., & Wheeler, M. (2010). Banning the use of plastic bags : do shoppers do more with less?. In P. Ballantine, & J. Finsterwalder (Eds.), Australian and New Zealand Marketing Academy Conference proceedings (pp. 1-7). Christchurch, New Zealand: ANZMAC.
2010 Anderson, K. C., Sharp, R. A., & Reynolds, S. (2010). Influences on survey response rates in online panels. In P. Ballantine, & J. Finsterwalder (Eds.), ANZMAC 2010 (pp. 1-8). Christchurch, New Zealand: University of Canterbury.
2009 Sharp, R. A., Reynolds, S., & Anderson, K. C. (2009). Establishing sustainable online residents panels for local government : pilot results. In Sustainable social enterprise : International Nonprofit and Social Marketing Conference 2009 : proceedings. Melbourne, Australia: Victoria University and Swinburne University.
2009 Reynolds, S., Sharp, R. A., & Anderson, K. C. (2009). Online surveys: response timeliness and issues of design. In T. Tojib, & D. Dewi (Eds.), Australian and New Zealand marketing academy conference proceedings: ANZMAC. Australia: ANZMAC.
2009 Sharp, A., & Hoj, S. (2009). It is a mass market for water and energy reduction appeals. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy Conference proceedings: sustainable management and marketing (pp. 1-7). Australia: ANZMAC.
2008 Sharp, R. A., & Hoj, S. B. (2008). Assessing the public's real knowledge of global warming. In Australian and New Zealand marketing academy conference ANZMAC 2008. Marketing: shifting the focus from mainstream to offbeat (pp. 1-7). Australia: ANZMAC.
2008 Sharp, R. A., & Hoj, S. B. (2008). Public attitudes towards and knowledge of global warming - a comparisons between Australia and USA. In S. Spanjaard, & D. Daniela (Eds.), Australian and New Zealand marketing academy conference ANZMAC 2008. Marketing: shifting the focus from mainstream to offbeat. Australia: Promaco Conventions.
2008 Vogelpoel, M. G., & Sharp, R. A. (2008). Grounded benchmarks for item level service quality metrics. In Australian and New Zealand marketing academy conference (pp. 1-7). Australia: ANZMAC.
2006 Gaillard, E. M., Romaniuk, J. T., & Sharp, R. A. (2006). Measuring brand distinctive elements in an in store packaged goods consumer context. In Sustainable Marketing Leadership. Athens: European Marketing Academy.
2005 Gaillard, E., Romaniuk, J. T., & Sharp, R. A. (2005). Exploring consumer perceptions of visual distinctiveness. In ANZMAC 2005 Conference Broadening the Boundaries: Conference Proceedings. Australia: ANZMAC, The University of Western Australia.
2004 Bogomolova, S., Romaniuk, J. T., & Sharp, R. A. (2004). Does recency of service experience influence service quality evaluations?. In ANZMAC (Australian and New Zealand Marketing Academy) 2004 Proceedings: Marketing Accountabilities and Responsibilities. New Zealand: Victoria University of Wellington.
2003 Sharp, R. A., & Tustin, M. K. (2003). Benefits of observational research. In Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide: ANZMAC.
2003 Sharp, R. A., Sharp, B. M., & Redford, N. (2003). Positioning and partitioning - a replication and extension. In Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide: ANZMAC.
2002 Sharp, R. A., & Winchester, M. K. (2002). The temporal stability of negative brand image attributes. In ANZMAC 2002 Conference Proceedings. Melbourne, Australia: CD.
2002 Sharp, R. A., & Romaniuk, J. T. (2002). Brand to attribute to brand - which is the path to stability?. In M. Farhangmehr (Ed.), 31st EMAC Conference: Marketing in a Changing World - Scope, opportunities and Challenges. Braga, Portugal: European Marketing Academy.
2002 Sharp, R. A., & Romaniuk, J. T. (2002). Is ignorance bliss? Perceptual response temporal stability and the effect of brand familiarity and market knowledge. In M. Farhangmehr (Ed.), 31st EMAC Conference: Marketing in a Changing World - Scope, opportunities adn Challenges. Braga, Portugal: European Marketing Academy.
2002 Sharp, R. A., & Driesener, C. B. (2002). Evaluating the reliability of a Web Site Usability Tool. In ANZMAC 2002 Conference Proceedings. Melbourne: Deakin University.
2000 Sharp, R. A., & Romaniuk, J. T. (2000). The stability of brand and competitor responses. In MArketing in the New Millennium. Rotterdam: Erasmus University.
2000 Wright, M., Sharp, R. A., & Sharp, B. M. (2000). Estimating Dirichlet market statistics from survey data - A replication. In Visionary Marketing for the 21st Century: Facing the Challenge. Brisbane, Qld: Griffith University.
2000 Sharp, R. A., & Riebe, E. L. (2000). Examining the accuracy of probability scales in social issues research. In Visionary Marketing for the 21st Century: Facity the Challenge. Gold Coast, Qld: Griffith University.
1999 Sharp, R. A., & Sharp, B. M. (1999). Loyalty programs and their impact on repeat-purchase loyalty patterns: A replication and extension. In 28th European Marketing Academy Conference. Berlin: Institute of Marketing II, Humboldt University.
1999 Sharp, R. A., & Wright, M. J. (1999). New Brand Effects in a Dirichlet Market. In 28th European Marketing Academy Conference. Berlin: Institute of Marketing II, Humboldt University.
1998 Wright, M. J., Kearns, Z., Sharp, R. A., & Sharp, B. M. (1998). Predicting Repeat-Purchase from a Single Shot Survey. In P. Andersson (Ed.), 27th European Marketing Academy Conference. Stockholm: Stockholm School of Economics.
1998 Sharp, R. A., Romaniuk, J. T., & Cierpicki, S. A. (1998). The performance of segmentation variables: A comparative study. In Marketing Connections: Proceedings of the ANZMAC Conference. Dunedin, NZ: Dept Marketing University of Otago.
1998 Luxton, S., Sharp, R. A., & Corkindale, D. R. (1998). Sales Promotion in Australia: A Review of Current Industry Practice. In Marketing Connections: Proceedings of the ANZMAC Conference. Dunedin,NZ: Dept Marketing University of Otago.
1997 Sharp, R. A., & Sharp, B. M. (1997). Positioning & Partitioning. In D. Arnott, D. Bridgewater, & E. A. et.al. (Eds.), 26th EMAC Conference. Warwick, UK: The University of Warwick.
1997 Sharp, R. A., Sharp, B. M., & Corkindale, D. R. (1997). Loyalty Programs - A Debate. In P. Reed, S. Luxton, & M. Shaw (Eds.), ANZMEC 97. Melbourne: Dept. of Marketing, Monash University.

  • Living Lightly Locally for Regenerative Regions, Race for 2030, 21/10/2024 - 21/10/2027

  • Living Lightly Locally: Smarter and Stronger through Citizen Science, Green Adelaide Board, 28/06/2021 - 07/09/2024

  • LCL RP2021e1 - Greener Inner-urban Travel with Sharing Economy Mobility Services, CRC for Low Carbon Living Ltd, 01/07/2017 - 31/12/2018

Courses I teach

  • MARK 2020 Market Research (2025)
  • MARK 2020 Market Research (2024)

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