Alicia joined the University in 2015 and has worked in a number of roles in the Ehrenberg-Bass Institute since. As a Commercial Research Associate, Alicia’s current focus is undertaking research projects for the Institute’s commercial clients and Corporate Sponsors.
Alicia has worked on a range of projects for clients across many different industries including retail, not-for-profit and local Government. Through these projects she has gained extensive, practical experience in both qualitative and quantitative projects.
Alicia’s primary area of research looks at patterns of consumer purchasing behaviour. She has also worked on research projects looking at outdoor advertising and shopper behaviour.