Dr. Melinda Gaughwin has a Bachelor of Arts (Film), a Bachelor of Design (Honours) (Communication Design), and a Ph.D. in Design Studies. Her research investigates Apple’s shaping of contemporary consumer culture by design, through the lens provided by Foucauldian thoughts on power. She is especially interested in the ways in which design politically shapes material and immaterial everyday lives, and how critiques of design can uncover this shaping. Melinda has been involved with university education in design for over a decade. Her experience includes working as an Associate Lecturer and an Academic Fellow in the Design Lab at the School of Architecture, Design, and Planning, The University of Sydney. Here, she coordinated and taught Design for Social Impact, Principles of Design, Design Process and Methods, Design Thinking, and Experience and Service Design. Prior to working in Sydney, Melinda taught undergraduate Communication Design practice, theory, and history and worked as a research assistant and project coordinator at UniSA.