Ryan Williams is a Marketing Scientist for the Ehrenberg-Bass Institute at the UniSA Business School. As a Marketing Scientist, Ryan undertakes research projects for brands in various categories, including fast-moving consumer goods, examining aspects such as their Mental Availability, usage of Distinctive Assets, and development of links to various Category Entry Points. Ryan holds a Bachelors degree in Marketing and has a current research area investigating and evaluating the Brand Identities of Private Labels.