Aaron Michelon is a Senior Marketing Scientist at the Ehrenberg-Bass Institute with broad experience working on quantitative research projects for local and international clients. His background covers research design, data collection, analysis, questionnaire development, and reporting brand performance. His research focuses on advertising effectiveness and media efficiency, which has been published in the Journal of Advertising Research and International Journal of Market Research.
Aaron’s diverse range of projects include Distinctive Asset measurement, Category Entry Point discovery, and brand tracking large-scale assignments covering a wide range of product categories for global brands across multiple countries, including: non-alcoholic beverages, alcoholic beverages, insurance, confectionary, retail store, fast-food, haircare, makeup, skin care, and over-the-counter pharmaceutical products.