Carlos’ current research interest at the Ehrenberg-Bass Institute is to understand how limited edition stock keeping units (SKUs) might contribute to brand growth; exploring how many new or light buyers they attract. He is an experienced data analyst, proficient in a range of analytic tools (Excel, Tableau, and R). He has delivered Laws of Growth projects across a variety of categories (e.g., family care, personal care, and food products) producing valuable insights for sponsors.