Kelly Vaughan is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Kelly holds a Bachelor of Management (Marketing), Bachelor of Management (Honours), a Master of Business (Research), and is currently completing her PhD in Philosophy (Marketing), all from the University of South Australia.
Joining the University in 2013 following ten years working in industry, Kelly has experience in agency account service roles in both Australia and the UK. During this time she delivered projects ranging from global product launches, to local advertising campaigns across many categories including FMCG, financial services, telecommunications, agriculture, retail and media industries.
Kelly’s research focuses on measuring advertising effectiveness and consumer-based brand equity, in particular mental availability. Kelly has used this knowledge to work with the Institute’s clients on brand health trackers and to deliver strategic insights. Her work has also been published in the Journal of Advertising Research.
During her time at the University, Kelly has also contributed to tutoring and course coordination at both the undergraduate and post-graduate levels for a range of subjects including Advertising, Digital Marketing, Marketing Analysis and Professional Development in Marketing.