Ying Zou

Ying Zou

Higher Degree by Research Candidate

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Ying Zou is a current Ph.D. candidate in Marketing at the University of Adelaide, where her research focuses on prosocial behavior. She is passionate about understanding the psychological and social factors that influence decision-making and behavior, particularly in the context of marketing and consumer engagement.

Ying completed her Bachelor's and Master's degrees at Shanghai University (China), where she gained valuable research experience in consumer behavior, consumer satisfaction, and virtual agents/AI chatbots.

  • Language Competencies
    Language Competency
    Chinese (Mandarin) Can read, write, speak, understand spoken and peer review
    English Can read, write, speak, understand spoken and peer review

  • Education
    Date Institution name Country Title
    2024 University of Adelaide Australia PhD in Marketing
    2021 - 2024 Shanghai University China Master of Management
    2017 - 2021 Shanghai University China Bachelor of Business Administration

  • Research Interests
    Consumer behaviour Not-for-profit marketing

  • Conference Papers
    Year Citation
    2024 Zou, Y., & Peng, H. (2024). Research on Optimization of Cold Chain Logistics Distribution Paths for Fresh Food. In Proceedings of the 3rd International Conference on Computer, Artificial Intelligence and Control Engineering (pp. 789-795). ACM.
    DOI
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