Dr Md Afnan Hossain
Lecturer
School of Accounting and Finance
College of Business and Law
Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.
Md Afnan Hossain is a Senior Lecturer in Business Analytics at Adelaide University, Australia. He was awarded his PhD with Examiners’ Commendation for an Outstanding Thesis from the University of Wollongong (UOW), where he also received the UOW HDR Excellence Award and previously served as a Lecturer. An internationally published scholar, he has authored 20+ ABDC A or A* journal articles in leading business and management journals. His research lies at the intersection of business analytics, big data, artificial intelligence, marketing, and customer analytics, with a strong focus on creating both societal and economic impact. His work has been published in top-tier outlets, including the Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, Technovation, Journal of Enterprise Information Management, and Technological Forecasting and Social Change, among others. He also contributes extensively to the academic community, serving as an Associate Editor of Global Business Review and as a member of the Editorial Review Boards of the Journal of Business Analytics, Electronic Markets, Journal of Marketing Theory and Practice, and the EuroMed Journal of Business.
| Date | Position | Institution name |
|---|---|---|
| 2026 - ongoing | Senior Lecturer | Adelaide University |
| 2024 - 2025 | Lecturer | University of Adelaide |
| 2023 - 2023 | Lecturer | University of Wollongong |
| 2022 - 2022 | Sessional Academic | University of Melbourne |
| 2020 - 2022 | A/Lecturer & Tutor | University of Wollongong |
| 2016 - 2019 | Senior Lecturer | North South University |
| 2014 - 2015 | Lecturer | Southeast University |
| Date | Type | Title | Institution Name | Country | Amount |
|---|---|---|---|---|---|
| 2022 | Research Award | Research Excellence Award | University of Wollongong | Australia | - |
| Date | Institution name | Country | Title |
|---|---|---|---|
| University of Wollongong | Australia | PhD | |
| University of East London | United Kingdom | MSc |
| Date | Title | Institution | Country |
|---|---|---|---|
| Data preparation and visualization with SAS (R) | SAS | Australia | |
| Market insights and model building | SAS | Australia | |
| Shaping a business analytics curriculum | SAS | Australia |
| Date | Title | Institution name | Country |
|---|---|---|---|
| — | Applied Business Analytics | MIT Sloan School of Management | USA, Online |
| — | Applying Knowledge Management: Principles and Practices | University of Oxford | UK, On Campus |
| — | Globalization: Curse or Blessing | University of Cambridge | UK, On Campus |
| — | Strategic Marketing | Imperial College London | UK, On Campus |
| — | Machine Learning and AI for Research in Python | Instats | Italy, Online |
| Year | Citation |
|---|---|
| 2025 | Rahman, M. S., Hossain, M. A., Rushan, M. R. I., Hassan, H., & Talwar, V. (2025). Quality of care in mental health services: does patient engagement play a role?. International Journal of Quality and Reliability Management, 42(1), 1-32. Scopus1 WoS1 |
| 2025 | Rahman, M. S., Rushan, M. R. I., Bag, S., Hossain, M. A., & Naude, P. (2025). Misuse of social media and climate of distrust in the B2B environment: a moderated-mediation analysis. Journal of Marketing Theory and Practice, 24 pages. |
| 2024 | Hossain, M. A., Akter, S., Yanamandram, V., & Strong, C. (2024). Navigating the platform economy: Crafting a customer analytics capability instrument. Journal of Business Research, 170, 17 pages. Scopus10 WoS6 |
| 2023 | Hossain, M. A., Akter, S., Yanamandram, V., & Wamba, S. F. (2023). Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations. Technological Forecasting and Social Change, 194, 12 pages. Scopus13 WoS11 |
| 2023 | Akter, S., Hossain, M. A., Sajib, S., Sultana, S., Rahman, M., Vrontis, D., & McCarthy, G. (2023). A framework for AI-powered service innovation capability: Review and agenda for future research. Technovation, 125, 17 pages. Scopus174 WoS122 |
| 2023 | Akter, S., Hossain, M. A., Hani, U., Vrontis, D., Thrassou, A., & Arslan, A. (2023). Addressing the grand challenges of poverty with data-driven creative service offerings. Journal of Product Innovation Management, 41(2), 31 pages. Scopus14 WoS16 |
| 2023 | Akter, S., Hossain, M. A., Tarba, S. Y., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?. Industrial Marketing Management, 109, 44-57. Scopus10 WoS7 |
| 2023 | Rahman, M. S., Bag, S., Hossain, M. A., Abdel Fattah, F. A. M., Gani, M. O., & Rana, N. P. (2023). The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement. Journal of Retailing and Consumer Services, 72, 15 pages. Scopus114 WoS82 |
| 2022 | Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Ibne Mokter, A. M. (2022). Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees. Information Technology and People, 35(1), 316-343. Scopus12 WoS11 |
| 2022 | Akter, S., Babu, M. M., Hossain, M. A., & Hani, U. (2022). Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare. Journal of Business Research, 140, 95-106. Scopus56 WoS51 |
| 2022 | Rahman, M. S., Hossain, M. A., Chowdhury, A. H., & Hoque, M. T. (2022). Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic. Journal of Enterprise Information Management, 35(1), 214-236. Scopus19 WoS13 |
| 2022 | Rahman, M. S., Bag, S., Hassan, H., Hossain, M. A., & Singh, R. K. (2022). Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking, 29(4), 1306-1331. Scopus32 WoS23 |
| 2022 | Motamarri, S., Akter, S., Hossain, M. A., & Dwivedi, Y. K. (2022). How does remote analytics empowerment capability payoff in the emerging industrial revolution?. Journal of Business Research, 144, 1163-1174. Scopus12 WoS8 |
| 2022 | Hossain, M. A., Akter, S., Yanamandram, V., & Gunasekaran, A. (2022). Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing. Journal of Global Information Management, 30(8), 1-23. Scopus16 WoS15 |
| 2022 | Hossain, M. A., Agnihotri, R., Rushan, M. R. I., Rahman, M. S., & Sumi, S. F. (2022). Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry. Industrial Marketing Management, 106, 240-255. Scopus112 WoS78 |
| 2022 | Rahman, M. S., Hossain, M. A., & Abdel Fattah, F. A. M. (2022). Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?. Journal of Enterprise Information Management, 35(2), 455-480. Scopus49 WoS38 |
| 2021 | Hossain, M. A., Akter, S., & Yanamandram, V. (2021). Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage. Journal of Business Research, 131, 287-296. Scopus68 WoS54 |
| 2021 | Akter, S., Hossain, M. A., Lu, Q., & Shams, S. M. R. (2021). Big data-driven strategic orientation in international marketing. International Marketing Review, 38(5), 927-947. Scopus56 WoS44 |
| 2021 | Akter, S., Mohiuddin Babu, M., Hossain, M. A., & Hani, U. (2021). How does value co-creation transform quality of life at the bottom of the pyramid?. Journal of Marketing Management, 37(9-10), 962-992. Scopus15 WoS14 |
| 2021 | Rahman, M. S., Abdel Fattah, F. A. M., Hussain, B., & Hossain, M. A. (2021). An integrative model of consumer-based heritage destination brand equity. Tourism Review, 76(2), 358-373. Scopus41 WoS30 |
| 2021 | Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., & Rahman, M. I. (2021). Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity. Journal of Fashion Marketing and Management, 25(1), 153-183. Scopus35 WoS25 |
| 2020 | Hossain, M. A., Akter, S., & Yanamandram, V. (2020). Revisiting customer analytics capability for data-driven retailing. Journal of Retailing and Consumer Services, 56, 13 pages. Scopus73 WoS57 |
| 2020 | Rahman, M. S., Hossain, M. A., Rushan, M. R. I., Hoque, M. T., & Hassan, H. (2020). Conceptualising online fashion brand recognition: scale development and validation. Spanish Journal of Marketing - ESIC, 24(1), 73-96. Scopus10 |
| 2020 | Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2020). E-service quality and trust on customer's patronage intention: Moderation effect of adoption of advanced technologies. Journal of Global Information Management, 28(1), 39-55. Scopus33 WoS34 |
| 2020 | Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Akter, S. (2020). Optimizing competitive performance of service firms in data-rich environment. Journal of Service Theory and Practice, 30(6), 681-706. Scopus20 WoS18 |
| 2019 | Rahman, M. S., Zaman, M. H., Hossain, M. A., Mannan, M., & Hassan, H. (2019). Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: An empirical investigation. Journal of Islamic Marketing, 10(4), 1057-1073. Scopus17 WoS14 |
| 2019 | Rahman, M. S., Mannan, M., Hossain, M. A., & Gani, A. M. O. (2019). Awareness of occupational hazards in learning organizations: Knowledge sharing behavior and sense of spirituality perspective. Global Knowledge, Memory and Communication, 68(1-2), 17-32. Scopus1 WoS1 |
| 2019 | Rahman, M. S., Zaman, M. H., & Hossain, M. A. (2019). Service Marketing Strategies for Small and Medium Enterprises. |
| 2018 | Rahman, M. S., Mannan, M., Hossain, M. A., & Zaman, M. H. (2018). Patient’s behavioral intention: public and private hospitals context. Marketing Intelligence and Planning, 36(3), 349-364. Scopus25 WoS19 |
| 2018 | Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2018). Awareness on climate change: perceived physical and psychological impact among the young generation. Least developing country's perspective. Interdisciplinary Environmental Review, 19(1), 91. |
| 2018 | Zaman, M. H., Hossain, M. A., & Rahman, M. S. (2018). Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable. |
| 2018 | Rahman, M. S., Mannan, M., Hossain, M. A., Zaman, M. H., & Hassan, H. (2018). Tacit knowledge-sharing behavior among the academic staff: Trust, self-efficacy, motivation and Big Five personality traits embedded model. International Journal of Educational Management, 32(5), 761-782. Scopus59 WoS42 |
Current:
BUSANA 7002 - Customer Analytics
Past:
Digital Marketing
Marketing Research
Big Data and Marketing Analytics
Business Analytics Industry Project
Emerging Techniques and Tools in Business Analytics
Business Analytics for Economic and Market Environments
| Date | Role | Editorial Board Name | Institution | Country |
|---|---|---|---|---|
| 2023 - ongoing | Board Member | Electronic Markets | Springer Nature | Germany |
| 2021 - ongoing | Board Member | EuroMed Journal of Business | Emerald Publishing | United Kingdom |
| 2020 - ongoing | Board Member | Journal of Business Analytics | Taylor & Francis | United Kingdom |
| 2019 - ongoing | Associate Editor | Global Business Review | Sage Publications | India |
| Date | Title | Type | Institution | Country |
|---|---|---|---|---|
| 2025 - ongoing | Industrial Marketing Management | Journal Review | Elsevier | Netherlands |
| 2025 - ongoing | International Journal of Consumer Studies | Journal Review | Wiley | United Kingdom |
| 2025 - ongoing | Australian Journal of Management | Journal Review | Sage Publications | Australia |
| 2025 - ongoing | International Marketing Review | Journal Review | Emerald Publishing | United Kingdom |
| 2025 - ongoing | Electronic Markets | Journal Review | Springer Nature | Germany |
| 2024 - ongoing | Journal of Business Analytics | Journal Review | Taylor & Francis | United Kingdom |
| 2024 - ongoing | Journal of Business & Industrial Marketing | Journal Review | Emerald Publishing | United Kingdom |
| 2024 - ongoing | Finance Research Letters | Journal Review | Elsevier | Netherlands |
| 2024 - ongoing | International Journal of Information Management | Journal Review | Elsevier | Netherlands |
| 2023 - ongoing | Journal of Marketing Theory and Practice | Journal Review | Taylor & Francis | United States |
| 2023 - ongoing | Journal of Strategic Marketing | Journal Review | Taylor & Francis | United Kingdom |
| 2022 - ongoing | Annals of Operation Research | Journal Review | Springer | Germany |
| 2022 - ongoing | Journal of Global Operations and Strategic Sourcing | Journal Review | Emerald Publishing | United Kingdom |
| 2022 - ongoing | Asia Pacific Journal of Marketing and Logistics | Journal Review | Emerald Publishing | United Kingdom |
| 2021 - ongoing | Information Systems Frontiers | Journal Review | Springer | Germany |
