Kate Sansome

Dr Kate Sansome

Research Fellow

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Kate Sansome is a Research Fellow and Lecturer in Marketing at The University of Adelaide. Her research interests include brand transparency, circular economy, and food waste in healthcare. She graduated with a Bachelor’s Degree in Media majoring in Marketing and an Honours Degree of Bachelor of Commerce (First Class) from The University of Adelaide. Kate was awarded a University Medal for outstanding academic performance while completing an undergraduate Honours degree at The University of Adelaide.

With experience at both undergraduate and postgraduate levels, Kate’s teaching experience includes Content Marketing, Market Research, Brand Management, International Marketing, and Marketing Management. With a passion for delivering industry-relevant teaching, Kate developed a course titled "Content Creation & Management," which gives students the opportunity to develop impactful and strategic digital content for contemporary business environments using programs such as Canva, WordPress, and MailChimp. In 2021, she was Course Coordinator for Delivering Customer Insights (formerly Market Research) and since 2022, she has been Course Coordinator for Content Creation and Management.

Alongside her academic journey, Kate has industry experience encompassing digital marketing, communications, and graphic and website design. She has worked in various industries, including e-commerce, non-profit, fashion, and the music industry. With a passion for creativity, social justice, and sustainability, Kate hopes to make a positive impact with her marketing research career.

Dr Kate Sansome is a researcher focused on sustainable and circular practices, working to identify and overcome barriers that prevent consumers and businesses from adopting sustainable behaviours. Her work spans the fashion and textile industries and food waste reduction in healthcare settings, providing practical insights to drive meaningful change.

Dr Sansome’s research areas include brand transparency, the circular economy, and consumer engagement with sustainability. Her PhD developed a consumer-based approach to understanding brand transparency, examining how consumers evaluate brands' ethical and sustainable practices. Particularly, her work addresses consumer scepticism and uncertainty, and how this may encourage consumers to engage in circular behaviours, such as recycling, reuse and repair. 

Her projects on circular economy transitions and reducing food waste demonstrate a commitment to bridging theory and practice. Collaborating with industry partners like End Food Waste Australia, Dr Sansome works on reducing food waste in hospitals and aged care facilities using co-design methods to promote sector-wide sustainability. She has secured competitive grants, including a $250,000 End Food Waste Cooperative Research Centre grant and a $10,000 Women in Circular Economy Leadership Scholarship from Green Industries South Australia.

Dr Sansome has published in leading journals such as the European Journal of Marketing (ABDC: A*) and the Journal of Business Research (ABDC: A) and has presented at conferences like the Australia and New Zealand Marketing Academy (ANZMAC) and the Society of Consumer Psychology (SCP) Marketing for Societal Impact Conference.

  • Appointments
    Date Position Institution name
    2024 - ongoing Lecturer University of Adelaide
    2023 - ongoing Research Fellow The University of Adelaide
    2021 - 2024 Casual Lecturer University of Adelaide
    2019 - 2021 Marketing Academic Tutor The University of Adelaide

  • Education
    Date Institution name Country Title
    2020 - 2023 The University of Adelaide Australia PhD
    2019 - 2019 The University of Adelaide Australia Honours Degree of Bachelor of Commerce
    2014 - 2018 The University of Adelaide Australia Bachelor of Media (Marketing)

  • Research Interests
    Marketing Marketing Communications Marketing Management Marketing Theory

  • Journals
    Year Citation
    2024 Sansome, K., Wilkie, D., & Conduit, J. (2024). Beyond information availability: Specifying the dimensions of consumer perceived brand transparency. Journal of Business Research, 170, 15 pages.
    DOI Scopus7
    2024 Sansome, K., Conduit, J., & Wilkie, D. C. H. (2024). Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants. European Journal of Marketing, 33 pages.
    DOI

  • Conference Papers
    Year Citation
    2024 Willmott, T. J., Sansome, K., Baker, J., & Conduit, J. (2024). Workshop: Co-designing sustainability initiatives in hospitals and aged care. In Proceedings of the 41st National IHHC Conference. Perth, Australia.
    2024 Sansome, K., Baker, J., Conduit, J., & Willmott, T. (2024). Multi-level framework for overcoming barriers to sustainability transitions. In Proceedings of the SCP Boutique Conference 2024. Auckland.
    2024 Sansome, K., Willmott, T., Baker, J., & Conduit, J. (2024). Understanding barriers to sustainability transitions: Multi-level framework. In ANZMAC 2024 Proceedings. Hobart.
    2024 Sansome, K., Willmott, T., Baker, J., & Conduit, J. (2024). A sector-wide investigation into food waste in hospitals and aged care. In Proceedings of the 41st National IHHC Conference. Perth.
    2023 Sansome, K. (2023). Acknowledging Negatives? Understanding Valence In Perceived Brand Transparency. In ANZMAC 2022 Conference Proceedings. Perth, Australia.
    2019 Semertzidou, A., MacIntyre, D., Marchesi, J., Bennett, P., & Kyrgiou, M. (2019). CHARACTERISATION OF THE MICROBIOME ALONG THE FEMALE GENITAL TRACT AND RECTUM IN ENDOMETRIAL CANCER. In INTERNATIONAL JOURNAL OF GYNECOLOGICAL CANCER Vol. 29 (pp. A363-A364). BMJ PUBLISHING GROUP.
    DOI

  • Conference Items
    Year Citation
    2019 Sansome, K., Wilkie, D., & Conduit, J. (2019). The multidimensional construct of transparency and its implications. Poster session presented at the meeting of .. Wellington, New Zealand.

End Food Waste Cooperative Research Centre funded a project to reduce food waste in the hospital and aged care sectors (https://endfoodwaste.com.au/projects/institutions-sector-action-plan-hospital-aged-care/). 

Course Coordinator/Lecturer:

MARKETNG 7120 - Research Project in Marketing (Tri 3, 2023)
MARKETING 3007 - Content Creation and Management (Course Development 2021, Sem 1 2022, Sem 1 2023)
MARKETING 3006 - Delivering Customer Insights (Sem 1, 2021) 

Marketing Academic Tutor for undergraduate courses:
MARKETING 3006 - Delivering Customer Insights (2019, 2020, 2021)
MARKETING 3501 - Marketing to the World (2019, 2020, 2021)
MARKETING 1001 - Introduction to Marketing (2019, 2020)
MARKETING 2506 - Building & Managing Brands (2019, 2020)

Marketing Academic Tutor for postgraduate courses:
MARKETING 7104 - Marketing Management (2020)
Postgraduate assessment and exam marking on an ad hoc basis.

Guest presenter:
MARKETING 3510 - Contemporary Issues in Marketing (2019, 2020, 2021, 2023)
MARKETING 1001 - Introduction to Marketing (Sem 2, 2020) on the lecture topic "Market Research"
"Marketing Research" Lecture presented to Yanshan University (March 2021)

  • Position: Research Fellow
  • Email: kate.sansome@adelaide.edu.au
  • Campus: North Terrace
  • Building: 10 Pulteney Street - Nexus 10 Tower, floor Tenth Floor
  • Org Unit: Marketing
Connect With Me
External Profiles