Research Interests

Innovation management Marketing Marketing management (incl. strategy and customer relations) Marketing Research Methodology Marketing Theory

Dr Gediminas Lipnickas

Online Course Facilitator

Adelaide University Online and Learning Futures

Academic

Date	Type	Title	Institution Name	Country	Amount
2025	Award	APA Education Research Excellence Award	American Phygital Association	United States	-
2020	Award	Executive Dean Award for Learning and Teaching	University of Adelaide	Australia	-

Year	Citation
2025	Lipnickas, G., Harris, J., Qesja, B., & De Vos, S. (2025). Adaptive online course design: analysis of changes in student behaviour throughout the degree lifecycle. Internet and Higher Education, 66(101017), 1-15. DOI
2025	Lipnickas, G., Plewa, C., Conduit, J., & Wilkie, D. (2025). Reducing Resource Expenditure in Value Co-Creation: A Path to Market-Shaping. Australasian Marketing Journal, 33(3), 310-324. DOI
2025	Wilkie, D. C. H., Lipnickas, G., & Pham, N. T. A. (2025). Emotional contagion on social media: pathways, effects, and insights for marketers. Journal Of Marketing Management, online, 1-34. DOI
2024	De Vos, S., Qesja, B., Lipnickas, G., & Harris, J. (2024). Exploring the higher education experiences of students living with disabilities: an online MBA case study. Journal of Marketing Management, 40(5-6), 450-480. DOI Scopus6 WoS4
2020	Lipnickas, G., Conduit, J., Plewa, C., & Wilkie, D. (2020). How much is enough? The role of effort in market shaping. Journal of Business and Industrial Marketing, 35(9), 1441-1451. DOI Scopus9 WoS6

Year	Citation
2024	Lipnickas, G., Qesja, B., & De Vos, S. (2024). Environmental sustainability, digitization, and big data. In M. Badar (Ed.), Source details - Title: Handbook of Digital Innovation, Transformation, and Sustainable Development in a Post-Pandemic Era (pp. 141-159). Boca Raton: CRC Press. DOI

Year	Citation
2017	Lipnickas, G., Seet, P. S., & Jones, J. (2017). Germination and inspiration or a flash in the pan: "the impact of entrepreneurship education on skills and outcomes". In 31st Australian and New Zealand Academy of Management Conference ANZAM 2017: Creative Disruption: Managing in a Digital Age (pp. 414-432). Australia: ANZAM - Australian and New Zealand Academy of Management.

Year	Citation
2025	Baker, J., Lipnickas, G., & Makkar, M. (2025). 'Infrastructuring' illicit markets: The case of fake fashion. Poster session presented at the meeting of 8th Interdisciplinary Market Studies Workshop. Stockholm, Sweden.

Courses I teach

BUSS 3115 UO Business Practicum (2025)
MARK 1017 UO Professional Development in Marketing (2025)
MARK 1018 UO Marketing Principles: Trading and Exchange (2025)
MARK 2033 UO Advertising (2025)
MARK 2036 UO Retailing (2025)
MARK 3023 UO Digital Marketing (2025)
BUSS 3115 UO Business Practicum (2024)
MARK 1017 UO Professional Development in Marketing (2024)
MARK 1018 UO Marketing Principles: Trading and Exchange (2024)
MARK 2033 UO Advertising (2024)
MARK 2036 UO Retailing (2024)
MARK 3023 UO Digital Marketing (2024)

Date	Role	Board name	Institution name	Country
2022 - 2024	Advisory Board Member	Workplace Health Without Borders	WHWB	Australia

Position: Online Course Facilitator
Email: gediminas.lipnickas@adelaide.edu.au

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