Justin Cohen

Teaching Strengths

Executive Education & Applying Growth Principles

Dr Justin Cohen

Associate Professor of Marketing

School of Marketing

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Available For Media Comment.

Justin Cohen is Associate Professor of Marketing (UniSA Business) and an industry engagement focused researcher at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Justin's expertise is in route-to-market decision making, emerging markets (in particular China), retailing, advertising, and wine & food marketing. He has international experience both as a practitioner and researcher which helps him generate transformational, evidence-based strategies. He is experienced in finding ways to solve problems in emerging markets where data acquisition is a major challenge.
Justin Cohen holds a PhD in Business (Marketing) and a Master of Business Administration (International Hotel & Restaurant Management) from the University of South Australia and a Bachelor of Arts in Psychology from Emory University. Justin is an active researcher focused on international collaborations. Academically, Justin publishes in marketing, advertising, tourism and food science journals. Justin regularly publishes trade articles as well as speaking at industry conferences around the globe.

Advertising, Media, Brand Building & Retailing in China, Wine & Food Marketing, Consumer Behaviour

Year Citation
2025 Thorpe, D., Cohen, J., Tanusondjaja, A., & Lockshin, L. (2025). Understanding how banking channels grow and share customers. International Journal of Bank Marketing, 43(7), 1441-1467.
DOI
2025 McKee, S., Sands, S., Cohen, J., Ferraro, C., & Pallant, J. (2025). Crafting digital experiences: relational strategies for SME brands in direct-to-consumer markets. Australasian Marketing Journal, 1-16.
DOI
2025 Cohen, J., Sands, S., Raw, J., Chan, E., Ferraro, C., Demsar, V., & Wang, L. (2025). Navigating moral harm brand crises: a conceptual framework for understanding consumer response. Journal Of Business Ethics, online, 1-23.
DOI
2024 Sands, S., Demsar, V., Ferraro, C., Campbell, C., & Cohen, J. (2024). Inauthentic inclusion: exploring how intention to use AI-generated diverse models can backfire. Psychology & Marketing, 41(6), 1396-1413.
DOI
2024 Michelon, A., Bellman, S., Faulkner, M., Cohen, J., & Bruwer, J. (2024). Why shorter advertisement breaks reduce radio advertisement avoidance: when it comes to radio advertising, less is more. Journal of Advertising Research, 64(1), 1-17.
DOI
2024 Cohen, J., Sands, S., Campbell, C., & Mavrommatis, A. (2024). Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising. Journal of Retailing and Consumer Services, 80(103900), 1-9.
DOI
2024 Solly, J., Cohen, J., Dunn, S., & Stocchi, L. (2024). Managing wine product portfolios for growth. Wine & Viticulture Journal, 39(2), 75-76.
2024 Sands, S., Ferraro, C., Demsar, V., Cohen, J., & Gvirtz, A. (2024). Immersive advertising-A review and research agenda: potential effects of and considerations for AR, VR, and MR advertisements. Journal of Advertising Research, 64(3), 1-17.
DOI
2024 Cohen, J. (2024). How can export be a viable strategy for Australian wine?. Wine & Viticulture Journal, 39(3), 92-93.
2024 Saeed, M. R., Lee, R., Lockshin, L., Bellman, S., Yang, S., & Cohen, J. (2024). How best to advertise low-fit brand extensions: a construal level theory perspective. Journal of Consumer Marketing, 41(1), 94-109.
DOI Scopus8 WoS7
2024 Cohen, J. (2024). Australia has a role to play in returning the wine category to growth in China. Wine & Viticulture Journal, 39(1), 72-73.
2024 Ferraro, C., Sands, S., Demsar, V., & Cohen, J. (2024). Diversity representation in virtual environments: how brand motives mediate consumer perceptions. Australasian Marketing Journal, 32(3), 1-11.
DOI
2024 Saeed, M. R., Khan, H., Lee, R., Lockshin, L., Bellman, S., Cohen, J., & Yang, S. (2024). Construal level theory in advertising research: a systematic review and directions for future research. Journal of Business Research, 183(114870), 1-15.
DOI Scopus19 WoS18
2024 Bruwer, J., Cohen, J., Driesener, C., Corsi, A., Lee, R., Huang, A., & Lockshin, L. (2024). Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents. Australasian Marketing Journal, 32(2), 91-188.
DOI Scopus8 WoS9
2023 Mesidis, J., Lockshin, L., Corsi, A. M., Page, B., & Cohen, J. (2023). Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices. Journal of Cleaner Production, 431(139502), 139502-1-139502-12.
DOI Scopus10 WoS9
2023 McKee, S., Cohen, J., Sands, S., & Pallant, J. (2023). The journey to better understanding the direct-to-consumer channel. Wine & Viticulture Journal, 38(Spring), 74-75.
2023 Mesidis, J., Lockshin, L., Corsi, A., & Cohen, J. (2023). Wolf Blass Foundation: a bottle by any other name. WBM, (November/December), 62-63.
2023 Cohen, J. (2023). Is there a meaningful role for luxury in wine?. Wine & Viticulture Journal, 38(3), 71-72.
2023 McKee, S., Sands, S., Pallant, J. I., & Cohen, J. (2023). The evolving direct-to-consumer retail model: a review and research agenda. International Journal of Consumer Studies, 47(6), 2816-2842.
DOI
2023 Greenacre, L., Chan, E. Y., & Cohen, J. (2023). Nutrition labeling, numerosity effects, and vigilance among diet-sensitive individuals. Psychology & Marketing, 40(3), 455-468.
DOI
2023 Cohen, J. (2023). A marketing framework for achieving sustainable NOLO growth. Wine & Viticulture Journal, 38(1), 71-72.
2023 Cohen, J. (2023). Maintaining sales in trying economic times. Wine & Viticulture Journal, 38(2), 61-62.
2022 Cohen, J. (2022). Selling wine overseas during COVID. Wine & Viticulture Journal, 37(2), 68-69.
2022 Bruwer, J., & Cohen, J. (2022). Craft beer in the situational context of restaurants: effects of product involvement and antecedents. International Journal of Contemporary Hospitality Management, 34(6), 2199-2226.
DOI
2022 Corsi, A. M., Lockshin, L., Louviere, J., Cohen, J., & Bruwer, J. (2022). Bridging the gap between trade operators and consumers to better understand the U.S. wine market: a simultaneous application of discrete choice experiments. Industrial Marketing Management, 106, 152-165.
DOI Scopus4 WoS4
2022 Mesidis, J., Page, B., Lockshin, L., Corsi, A., & Cohen, J. (2022). How can we get consumers to try alternatives to glass packaging?. Wine & Viticulture Journal, 37(2), 60-62.
2022 Cohen, J. (2022). Australian cellar doors in the 'new normal'. Wine & Viticulture Journal, 37(4), 68-69.
2022 Cohen, J. (2022). The opportunities and challenges of building the Australian category in India. Wine & Viticulture Journal, 37(3), 67-68.
2022 Cohen, J. (2022). How wine brands can effectively use social media. Wine & Viticulture Journal, (Summer), 83-84.
2021 Cohen, J. (2021). There is more to sales strategy than just distribution. Wine & Viticulture Journal, (3), 72-73.
2021 Cohen, J. (2021). Making the most of your cellar door in a COVID-19 world. Wine & Viticulture Journal, (4), 66-67.
2021 Cohen, J. (2021). The challenge of making your wine label distinctive. Wine & Viticulture Journal, (2), 64-65.
2021 Mesidis, J., Page, B., Lockshin, L., Corsi, A., & Cohen, J. (2021). A bottle by any other name: how can we get consumers to try alternative wine packaging?. Australia & NZ Grapegrower & Winemaker, 692, 73-75.
2020 Bogomolova, S., Oppewal, H., Cohen, J., & Yao, J. (2020). How the layout of a unit price label affects eye-movements and product choice: an eye-tracking investigation. Journal of business research, 111, 102-116.
DOI
2020 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2020). The mental availability of different countries of origin in China. Wine & Viticulture Journal, 35(1), 68-69.
2020 Cohen, J. (2020). Avoid marketing pitfalls (so that you can invest in sustainable growth). Wine & Viticulture Journal, (1), 73-74.
2020 Corsi, A., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2020). Driving the strategic growth of Australian wines in the US market - Stage 4. Wine & Viticulture Journal, (Spring), 61.
2020 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2020). Where wine is bought in China and why it matters. Wine & Viticulture Journal, 35(2), 55-56.
2020 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2020). China: Exploring media options to reach wine buyers in China'. Wine & Viticulture Journal, 35(3), 68-69.
2020 Cohen, J. (2020). Change isn't always a good thing: using distinctive assets to improve marketing strategy. Wine & Viticulture Journal, 35(4), 62-63.
2020 Martin, J., Nenycz Thiel, M., Dawes, J., Tanusondjaja, A., Cohen, J., McColl, B., & Trinh, G. (2020). Fundamental basket size patterns and their relation to retailer performance. Journal of Retailing and Consumer Services, 54(102032), 1-12.
DOI WoS19
2020 Nguyen, C., Romaniuk, J., Cohen, J., & Faulkner, M. (2020). When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability. Journal of Retailing and Consumer Services, 55(article no. 102080), 1-7.
DOI
2020 Michelon, A., Bellman, S., Faulkner, M., Cohen, J., & Bruwer, J. (2020). A new benchmark for mechanical avoidance of radio advertising: why radio advertising is a sound investment. Journal of Advertising Research, 60(4), 407-416.
DOI
2020 Corsi, A. M., Modroño, J. I., Mariel, P., Cohen, J., & Lockshin, L. (2020). How are personal values related to choice drivers? An application with Chinese wine consumers. Food Quality and Preference, 86(article no. 103989), 1-10.
DOI Scopus8 WoS7
2020 Orth, U. R., Crouch, R. C., Bruwer, J., & Cohen, J. (2020). The role of discrete positive emotions in consumer response to place-of-origin. European Journal of Marketing, 54(4), 909-934.
DOI Scopus12 WoS13
2019 Lee, R., Lockshin, L., Cohen, J., & Corsi, A. (2019). A latent growth model of destination image's halo effect. Annals of Tourism Research, 79(102767), 13 pages.
DOI Scopus28 WoS26
2019 Corsi, A. M., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2019). Driving the strategic growth of Australian wines in the US market - stage 2. Wine & viticulture journal, 34(3), 54-55.
2019 Bruwer, J., & Cohen, J. (2019). Restaurants and wine by-the-glass consumption: motivational process model of risk perception, involvement and information-related behaviour. International journal of hospitality management, 77, 270-280.
DOI
2019 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., & Lee, R. (2019). What brings a Chinese alcohol drinker into the wine category?. Wine and viticulture journal, 34(1), 67-68.
2019 Bruwer, J., Cohen, J., & Kelley, K. (2019). Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants. International journal of wine business research, 31(1), 12-28.
DOI
2019 Corsi, A. M., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2019). Driving the strategic growth of Australian wines in the US market - stage 3. Wine & Viticulture Journal, 34(4), 64-65.
2018 Nguyen, C., Romaniuk, J., Faulkner, M., & Cohen, J. (2018). Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory. Marketing letters, 29(1), 37-48.
DOI
2018 Nguyen, C., Romaniuk, J., Faulkner, M., & Cohen, J. (2018). Does an expanded brand user base of co-branded advertising help ad-memorability?. International journal of market research, 60(4), 366-379.
DOI
2018 Driesener, C., Cohen, J., Huang, A., & Corsi, A. (2018). The danger of relying on anecdotal information in China. Wine & viticulture journal, 33(4), 71-72.
2018 Cohen, J., Driesener, C., Huang, A., Corsi, A. M., & Sbalchiero, F. (2018). We need to be thinking about all alcohol drinkers in China. Wine & viticulture journal, 33(2), 60-61.
2018 Tan, P. J., Corsi, A., Cohen, J., Sharp, A., Lockshin, L., Caruso, W., & Bogomolova, S. (2018). Assessing the sales effectiveness of differently located endcaps in a supermarket. Journal of Retailing and Consumer Services, 43, 200-208.
DOI Scopus18 WoS18
2018 Caruso, W., Corsi, A. M., Bogomolova, S., Cohen, J., Sharp, A., Lockshin, L., & Tan, P. J. (2018). The real estate value of supermarket endcaps: Why location in-store matters. Journal of Advertising Research, 58(2), 177-188.
DOI Scopus12 WoS11
2018 Haberstroh, K., Orth, U. R., Bouzdine-Chameeva, T., Cohen, J., Maria Corsi, A., Crouch, R., & De Marchi, R. (2018). Through the lens of self-construal: Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals. International Marketing Review, 35(3), 429-457.
DOI Scopus13 WoS13
2018 Cohen, J., & Lockshin, L. (2018). Weibo the way to go. Wine business monthly, 34-36.
2017 Corsi, A., Cohen, J., & Lockshin, L. (2017). Consumption occasion affects how Chinese consumers buy wine. Wine & viticulture journal, 32(1), 63-64.
2017 Corsi, A., Lockshin, L., Cohen, J., Louviere, J., & Bruwer, J. (2017). Driving the strategic growth of Australian wines in the US market. Wine & viticulture journal, 32(4), 61-62.
2017 Cohen, J., & Lockshin, L. (2017). Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination. Wine economics and policy, 6(2), 77-79.
DOI Scopus8
2017 Bruwer, J., Perez, P. A. A., & Cohen, J. (2017). Restaurants and the single-serve wine by-the-glass conundrum: risk perception and reduction effects. International journal of hospitality management, 62, 43-52.
DOI Scopus23 WoS18
2017 Corsi, A. M., Cohen, J., Lockshin, L., & Williamson, P. (2017). Testing lexical equivalences for wine flavours in emerging markets: Do hawthorns taste like blackberries?. Food Quality and Preference, 62, 296-306.
DOI Scopus10 WoS9 Europe PMC1
2017 Lockshin, L., Corsi, A. M., Cohen, J., Lee, R., & Williamson, P. (2017). West versus east: measuring the development of Chinese wine preferences. Food quality and preference, 56, 256-265.
DOI Scopus57 WoS44 Europe PMC3
2017 Celhay, F., Masson, J., Garcia, K., Folcher, P., & Cohen, J. (2017). Package graphic design and innovation: a comparative study of Bordeaux and Barossa wine visual codes. Recherche et applications en marketing, 32(2), 46-70.
DOI
2017 Cohen, J., Corsi, A., Lockshin, L., Bruwer, J., & Lee, R. (2017). What do 'luxury', 'premium' and 'fine' wine mean in China?. Wine & viticulture journal, 32(3), 63-64.
2016 Chen, X., Goodman, S., Bruwer, J., & Cohen, J. (2016). Beyond Better Wine: The Impact of Experiential and Monetary Value on Wine Tourists’ Loyalty Intentions. Asia Pacific Journal of Tourism Research, 21(2), 172-192.
DOI Scopus40 WoS31
2016 Chen, X., Bruwer, J., Cohen, J., & Goodman, S. (2016). A wine tourist behavior model for Australian winery cellar doors. Tourism Analysis, 21(1), 77-91.
DOI Scopus19 WoS19
2016 Corsi, A. M., Cohen, J., & Lockshin, L. (2016). A health check-up: how are Australia and its regions trending in China?. Wine and viticulture journal, 31(5), 66-67.
2016 Cohen, J., Corsi, A., & Lockshin, L. (2016). Fish where the fish are. Wine and viticulture journal, 31(6), 61-62.
2016 Cohen, J., & Lockshin, L. (2016). Share fare. Wine Business Monthly, (May/June), 52-54.
2015 Corsi, A., Cohen, J., & Lockshin, L. (2015). Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology. Wine & viticulture journal, 30(3), 68-69.
2015 Lee, R., Corsi, A. M., Cohen, J., & Lockshin, L. (2015). They came, they like and they buy: turning tourists into long-term customers. Wine & viticulture journal, 30(6), 64-65.
2015 Corsi, A., Cohen, J., & Lockshin, L. (2015). What every wine brand needs to know about on-premise in China. Wine & viticulture journal, 30(1), 67-68.
2015 Celhay, F., Boyselle, J., & Cohen, J. (2015). Food packages and communication through typeface design: the exoticism of exotypes. Food quality and preference, 39, 167-175.
DOI
2015 Cohen, J., Corsi, A. M., & Lockshin, L. (2015). A "show system" approach for better marketing of Australian wine in China. Wine and viticulture journal, 30(4), 62-63.
2014 Cohen, J., Corsi, A. M., & Lockshin, L. (2014). Forget special occasions, it is time to relax in China. Wine and viticulture journal, 29(4), 66-67.
2014 Cohen, J., Corsi, A. M., & Lockshin, L. (2014). 'Writing to learn' or 'learning to write': is there a place for self-reported reviews in wine education?. Wine and viticulture journal, 29(2), 71-73.
2014 Campbell, C., Cohen, J., & Ma, J. (2014). Speaker's box: advertisements just aren't advertisements anymore: a new typology for evolving forms of online "advertising". Journal of advertising research, 54(1), 7-10.
DOI Scopus36
2014 Cohen, J., Lockshin, L., & Corsi, A. (2014). Playing the long game in China: how the Chinese lexicon can support market development. Wine & viticulture journal, 29(6), 56-57.
2014 Cohen, J., Corsi, A. M., & Lockshin, L. (2014). Are Australian wines well known in China?. Wine and viticulture journal, 29(1), 62-63.
2012 Cohen, J., Lockshin, L., & Sharp, B. M. (2012). A better understanding of the structure of a wine market using the attribute of variety. International journal of business and globalisation, 8(1), 66-80.
DOI Scopus18
2011 Lockshin, L. S., Cohen, E., & Zhou, X. F. (2011). What Influences five-star Beijing restaurants in making wine lists?. Journal of wine research, 22(3), 227-243.
DOI Scopus14
2010 Sabot, O., Cohen, J. M., Hsiang, M. S., Kahn, J. G., Basu, S., Tang, L., . . . Feachem, R. G. A. (2010). Costs and financial feasibility of malaria elimination. The lancet, 376(9752), 1604-1615.
DOI

Year Citation
2022 Cohen, J., Lockshin, L., Corsi, A., Bruwer, J., Driesener, C., & Lee, R. (2022). THE CHINA WINE MARKET: How wine is gaining cultural value in Chinese culture. In S. Charters, M. Demossier, J. dutton, G. Harding, J. Smith Maguire, D. Marks, & T. Unwin (Eds.), The Routledge Handbook of Wine and Culture (pp. 405-414). Abingdon, Oxfordshire, UK: Routledge.
DOI Scopus1
2020 Lockshin, L., & Cohen, J. (2020). Wine Trends in China. In H. L. Meiselman (Ed.), Source details - Title: Handbook of Eating and Drinking: Interdisciplinary Perspectives (pp. 575-592). Switzerland: Springer.
DOI
2020 Lockshin, L., & Cohen, J. (2020). Wine Trends in China. In Handbook of Eating and Drinking Interdisciplinary Perspectives (pp. 575-592). Springer International Publishing.
DOI Scopus1
2017 Corsi, A. M., Cohen, J., & Lockshin, L. (2017). Store Image Perception of Retail Outlets for Wine in China. In R. Capitello, S. Charters, & J. J. Yuan (Eds.), The Wine Value Chain in China: Consumers, Marketing, and the Wider World (pp. 81-99). London, United Kingdom: Chandos Publishing.
DOI Scopus3
2016 Cohen, J., Heller, Q., Sands, S., & Campbell, C. (2016). A tale of two tongues: does language moderate sparkling wine prefernces in Belgium. In K. Plangger (Ed.), Event/exhibition information: 2012 AMS Cultural Perspectives in Marketing: World Marketing Congress/Cultural Perspectives in Marketing Conference, Atlanta, Georgia, 28/08/2012-01/09/2012
Source details - Title: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (pp. 387-390). Singapore: Springer.
DOI

Year Citation
2019 Corsi, A. M., Lockshin, L., Louviere, J., Bruwer, J., Cohen, J., & Kilov, K. (2019). Does the wine trade understand wine consumers? Measuring the alignment for wine choice drivers between trade operators and consumers. In N. Terblanche, & C. Pentz (Eds.), Proceedings of the 11th conference of the Academy for Wine Business Research (AWBR) (pp. 295-297). South Africa: Academy of Wine Business Research.
2019 Cohen, J., Driesener, C., Huang, A., Lockshin, L., Corsi, A., Bruwer, J., . . . Kilov, K. (2019). Understanding the category entry points for wine in China. In Proceedings of the Academy for wine business research (AWBR) international conference (pp. 301-302). South Africa: Stellenbosch University.
2019 Bruwer, J., Cohen, J., & Kelley, K. (2019). Product involvement and single-serve wine consumption metrics in USA restaurants. In N. S. Pentz (Ed.), Proceedings of the Academy for wine business research (AWBR) international conference (pp. 236-237). South Africa: Stellenbosch University.
2017 Corsi, A. M., Cohen, J., & Lockshin, L. (2017). How consumption occasions shape consumer preferences: a discrete choice experiment approach. In Proceedings of the International conference of the Academy of Wine Business Research (pp. 117-124). US: Sonoma State University.
2016 Chen, X., Goodman, S., Cohen, J., & Bruwer, J. (2016). Wine tourists' loyalty intentions: toward an integrated behaviour model. In J. Bruwer (Ed.), Conference proceedings: 9th Academy of Wine Business Research Conference (pp. 502-509). Australia: University of South Australia.
2016 Haberstroh, K., Orth, U., Bouzdine Chameeva, T., Cohen, J., Corsi, A., Crouch, R., & De Marchi, R. (2016). Designing culturally specific wine packages: the case of visual harmony. In J. Bruwer (Ed.), Conference proceedings: 9th Academy of Wine Business Research Conference (pp. 342-352). Australia: Academy of Wine Business Research.
2015 Caruso, W., Bogomolova, S., Corsi, A., Cohen, J., Sharp, A., & Lockshin, L. (2015). Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations. In Proceedings of the 29th Australian and New Zealand Academy of Management Conference (pp. 254-260). Australia: ANZMAC.
2006 Cohen, J., Lockshin, L. S., & Rungie, C. M. (2006). Using involvement as a segmentation characteristic to improve the comparability of cross-national stated preference studies. In ANZMAC 2006 abstracts & programme : Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance. Brisbane, Qld.: Queensland University of Technology, School of Advertising, Marketing and Public Relations.
2006 Cohen, J., Lockshin, L. S., & Rungie, C. M. (2006). Plotting of parameter estimates as a method to account for scalability in cross-national stated preference comparisons. In Advancing theory, maintaining relevance. Queensland, Australia: ANZMAC 2006.

Year Citation
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). How to build 'physical availability' in the China wine market. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). How to build 'mental availability' in the China wine market. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). What do 'premium', 'luxury' and 'fine' mean in the China wine market?. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). Summary report: selling wine in China guide. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). The 'laws of growth' in the China wine market. Australia: Wine Australia.
2020 Cohen, J., Lockshin, L., Driesener, C., Corsi, A., Bruwer, J., & Lee, R. (2020). Media planning principles for Australian wine in China. Australia: Wine Australia.
2018 Lockshin, L., Louviere, J., Corsi, A. M., Bruwer, J., & Cohen, J. (2018). Driving the strategic growth of Australian wines in the US export market. Australia: University of South Australia.
2016 Corsi, A. M., Cohen, J., & Lockshin, L. (2016). The China Wine Barometer (CWB): a look into the future. Australia: Wine Australia.
2015 Corsi, A. M., Cohen, J., & Lockshin, L. (2015). Understanding Asian market demand using Asian consumers in Australia. Australia: University of South Australia.
2014 Corsi, A. M., Cohen, J., & Lockshin, L. (2014). Understanding Chinese sensory preferences for varied wine styles and the language used to describe them. Australia: University Of South Australia.

  • Raiffeisen Bank - HGBL - How Brands Grow - Live! 2025 research review and integration project, Raiffeisen Bank International, 31/03/2025 - 30/06/2026

  • How Brands Grow Live! for Executives - Singapore - 2025, B Brand Advisory Pty Ltd, 01/11/2024 - 31/10/2025

  • Creating opportunity for Australian 'fine' wine in China, Australian Grape and Wine Authority - R&D Call, 26/09/2016 - 31/03/2019

  • Driving the strategic growth of Australian wines in the US export market, Australian Grape and Wine Authority - R&D Call, 30/06/2016 - 31/12/2018

Courses I teach

  • BUSS 5245 Strategic Marketing (2025)
  • BUSS 2062 Business International Study Tour (2024)
  • BUSS 5245 Strategic Marketing (2024)
  • BUSS 5421 International Study Tour (2024)

Date Role Research Topic Program Degree Type Student Load Student Name
2025 Principal Supervisor - - Master Full Time Ms Tammie Rachel Matthews
2023 Co-Supervisor - - Master Full Time Mr Carlos Villanueva

Date Role Research Topic Program Degree Type Student Load Student Name
2014 - 2015 External Supervisor The Impact of Cellar Door Experience on Visitors' Loyalty Intentions Doctor of Philosophy Doctorate Full Time Mr Xiaoyu Chen

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