Lara Stocchi

Teaching Strengths

Online learning
Experiential learning
Inclusive learning

APrf Lara Stocchi

Associate Professor

School of Marketing

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Available For Media Comment.

Dr Lara Stocchi is Senior Lecturer in Marketing at UniSA Business. She is an experienced researcher and educator in digital marketing, focusing on the analysis of consumer perceptions and use of mobile applications (apps) and social media. Other areas of research and teaching interest include consumer buying behaviour (e.g., understanding the impact on memory on day-to-day purchase decisions), branding, advertising and market analysis.
Her research is published in several marketing journals, including the Journal of the Academy of Marketing Science, the European Journal of Marketing, Psychology & Marketing, the Journal of Advertising Research, the Journal of Marketing Management, the Journal of Product and Brand Management, among others. She served as Associate Editor of the Journal of Consumer Behaviour for five years and remains on the reviewing board of the journal. She is currently Associate Editor of the Australasian Marketing Journal. She also has experience with leading research project in collaboration with industry partners at national and international level.

Year Citation
2025 Mecredy, P., Stocchi, L., & Feetham, P. (2025). Differences in advertising's effectiveness across age groups. International Journal of Advertising, 42(2), 235-262.
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2025 Kostopoulos, I., Stocchi, L., Pourazad, N., & Michaelidou, N. (2025). Mobile applications' stickiness: a review and future research program. Journal of Strategic Marketing, online, 1-13.
DOI
2025 Anesbury, Z. W., Stocchi, L., & Naami, T. (2025). Sales concentrations of digital brands. Journal Of Marketing Management, 41(5-6), 535-554.
DOI
2025 Stocchi, L., Tanusondjaja, A., & Hawkins, M. (2025). The exceptions confirming the rule: deviations in the market performance of standalone mobile apps. Australasian Marketing Journal, online.
DOI
2025 Fuller, R., O'Halloran, P., Randle, E., Nicholson, M., Stocchi, L., Staley, K., & Donaldson, A. (2025). Mental availability: a missing link for physical activity promotion?. International Journal Of Advertising, online, 1-29.
DOI
2025 Anesbury, Z. W., & Stocchi, L. (2025). Advancing Systematic Literature Reviews with Artificial Intelligence: A TCCM-Based Synthesis of Over 50 Years of Double Jeopardy Research. International Journal of Consumer Studies, 49(6, article no. e70126), 1-24.
DOI
2025 Goulart, G. D. S., Stocchi, L., & Porto, R. B. (2025). Understanding market dynamics and performance of mobile apps. Australasian Marketing Journal, online, 1-13.
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2024 Pourazad, N., Stocchi, L., Michaelidou, N., & Pare, V. (2024). What (really) drives consumer love for traditional luxury brands? the joint effects of brand qualities on brand love. Journal of Strategic Marketing, 32(4), 422-446.
DOI
2024 Stocchi, L., Bellman, S., Pourazad, N., Michaelidou, N., & Wright, M. (2024). The mirror effect in online survey data: evidence and implications for marketing theory and strategy. Psychology and Marketing, 41(9), 1997-2012.
DOI
2024 Solly, J., Cohen, J., Dunn, S., & Stocchi, L. (2024). Managing wine product portfolios for growth. Wine & Viticulture Journal, 39(2), 75-76.
2023 Tanusondjaja, A., Michelon, A., Hartnett, N., & Stocchi, L. (2023). Reaching voters on social media: planning political advertising on snapchat. International Journal Of Market Research, 65(5), 566-580.
DOI
2023 Fuller, R., Stocchi, L., Gruber, T., & Romaniuk, J. (2023). Advancing the understanding of the pre-purchase stage of the customer journey for service brands. European Journal Of Marketing, 57(2), 360-386.
DOI
2022 Naami, T., Anesbury, Z. W., Stocchi, L., & Winchester, M. (2022). How websites compete in the Middle East: the example of Iran. Journal of Consumer Behaviour, 21(1), 121-136.
DOI
2022 Stocchi, L., Pourazad, N., Michaelidou, N., Tanusondjaja, A., & Harrigan, P. (2022). Marketing research on mobile apps: past, present and future. Journal of the Academy of Marketing Science, 50(2), 195-225.
DOI
2022 Anesbury, Z. W., Stocchi, L., & Trinh, G. (2022). Honouring Gerald Goodhardt (1930-2020). Journal of Consumer Behaviour, 21(1), 3-6.
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2021 Stocchi, L., Kemps, E., & Anesbury, Z. (2021). The effect of mental availability on snack food choices. Journal of Retailing and Consumer Services, 60(102471), 1-12.
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2021 Stocchi, L., Wright, M., & Fuller, R. (2021). The impact of autobiographical memory on brand retrieval and purchase intention. Journal Of Consumer Behaviour, 20(5), 1140-1152.
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2020 Stocchi, L., Ludwichowska, G., Fuller, R., & Gregoric, A. (2020). Customer-based brand equity for branded apps: a simple research framework. Journal of Marketing Communications, 27(5), 534-563.
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2020 Dawes, J., Stocchi, L., & Dall'Olmo Riley, F. (2020). Over-time variation in individual's customer satisfaction scores. International Journal of Market Research, 62(3), 262-271.
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2020 Stocchi, L., Pourazad, N., & Michaelidou, N. (2020). Identification of two decision-making paths underpinning the continued use of branded apps. Psychology and Marketing, 37(10), 1362-1377.
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2019 Stocchi, L., Michaelidou, N., & Micevski, M. (2019). Drivers and outcomes of branded mobile app usage intention. Journal of Product and Brand Management, 28(1), 28-49.
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2019 Pourazad, N., Stocchi, L., & Pare, V. (2019). The power of brand passion in sports apparel brands. Journal of Product and Brand Management, 29(5), 547-568.
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2019 Pourazad, N., Stocchi, L., & Pare, V. (2019). Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions. Australasian Marketing Journal, 27(4), 249-260.
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2018 Stocchi, L., Michaelidou, N., Pourazad, N., & Micevski, M. (2018). The rules of engagement: how to motivate consumers to engage with branded mobile apps. Journal of Marketing Management, 34(13), 1196-1226.
DOI
2017 Stocchi, L., Banelis, M., & Wright, M. (2017). A new measure of consideration set size: the average number of salient brands. International journal of market research, 58(1), 79-94.
DOI Scopus7 WoS5
2017 Stocchi, L., Guerini, C., & Michaelidou, N. (2017). When are apps worth paying for? How marketers can analyze the market performance of mobile apps. Journal of Advertising Research, 57(3), 260-271.
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2017 Stocchi, L., & Fuller, R. (2017). A comparison of brand equity strength across consumer segments and markets. Journal of Product and Brand Management, 26(5), 453-468.
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2017 Stocchi, L., Pare, V., Fuller, R., & Wright, M. (2017). The natural monopoly effect in brand image associations. Australasian Marketing Journal, 25(4), 309-316.
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2016 Stocchi, L., Wright, M., & Driesener, C. (2016). Why familiar brands are sometimes harder to remember. European journal of marketing, 50(3/4), 621-638.
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2016 Stocchi, L., Hart, C., & Haji, I. (2016). Understanding the town centre customer experience (TCCE). Journal of Marketing Management, 32(17-18), 1562-1587.
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2015 Stocchi, L., Driesener, C., & Nenycz Thiel, M. (2015). Brand image and brand loyalty: do they show the same deviations from a common underlying pattern?. Journal of consumer behaviour, 14(5), 317-324.
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2014 Tarkiainen, A., Ellonen, H. K., Ots, M., & Stocchi, L. (2014). Creating loyalty towards magazine websites: Insights from the double jeopardy phenomenon. International Journal of e-Business Research, 10(1), 1-14.
DOI
2012 Sharp, B., Wright, M., Dawes, J., Driesener, C., Meyer Waarden, L., Stocchi, L., & Stern, P. (2012). It's a dirichlet world: modeling individuals' loyalties reveals how brands compete, grow, and decline. Journal of advertising research, 52(2), 203-213.
DOI

Year Citation
2012 Stocchi, L., Banelis, M., & Wright, M. (2012). A new measure of consideration: the average number of salient brands. In Australian and New Zealand Marketing Academy Conference 2012 Proceedings (pp. 1-7). Australia: ANZMAC.
2011 Stocchi, L. (2011). The 'natural monopoly' effect in brand image data. In M. MacCarthy (Ed.), Australian & New Zealand Marketing Academy Conference 2011 proceedings: Marketing in the age of consumerism: Jekyll or Hyde? (pp. 1-7). Australia: ANZMAC.
2010 Wright, M., & Stocchi, L. (2010). The temporal stability of a stochastic model. In P. Ballantine, & J. Finsterwalder (Eds.), Australian and New Zealand Marketing Academy Conference proceedings: Doing more with less (pp. 1-7). New Zealand: ANZMAC.
2010 Stocchi, L., Wright, M., & Guerini, C. (2010). Is a 'niche' brand in the market also a 'niche' in consumers' mind?. In P. Ballantine, & J. Finsterwalder (Eds.), Australian and New Zealand Marketing Academy Conference proceedings (pp. 1-7). New Zealand: ANZMAC.
2010 Stocchi, L., & Wright, M. (2010). Temporal stability and aggregation bias in the NBD-Dirichlet parameters. In S. C. Beckmann, T. Ringberr, & T. Ritter (Eds.), Proceedings of the 39th EMAC conference (pp. 1-7). Copenhagen, Denmark: EMAC.
2009 Stocchi, L., & Romaniuk, J. (2009). Understanding and predicting brand attribute frequency distributions. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy Conference 2009 proceedings: Sustainable management and marketing (pp. 1-9). Australia: ANZMAC.

Courses I teach

  • MARK 3016 Digital Marketing (2025)
  • MARK 3024 Digital Marketing Analytics and Big Data (2025)
  • MARK 5080 eMarketing (2025)
  • MARK 3016 Digital Marketing (2024)
  • MARK 3024 Digital Marketing Analytics and Big Data (2024)
  • MARK 5080 eMarketing (2024)

Date Role Research Topic Program Degree Type Student Load Student Name
2025 Principal Supervisor - - Master Full Time Mr Jake Neagle

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