Rachel Fuller

Research Interests

Behaviour and health Health Promotion Marketing Marketing Communications Marketing Management Service marketing Social marketing

Dr Rachel Fuller

Research Fellow

School of Marketing

College of Business and Law

Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.

Dr Rachel Fuller is a Senior Marketing Scientist at the Ehrenberg-Bass Institute, the world's largest centre for research into marketing. The Ehrenberg-Bass Institute is one of the University of South Australia’s five flagship research institutes. Rachel's primary research expertise is in mental availability across product categories, with additional research interests in eye-tracking and health promotion.
Rachel was awarded her PhD from Loughborough University, England. Rachel also holds a MSc in Marketing and Management (Loughborough University) and BSc in Sport and Exercise Science (University of Bath).

Date Position Institution name
2019 - 2023 Lecturer La Trobe University

Date Type Title Institution Name Country Amount
2017 Award Outstanding Academic Achievement Award Loughborough University United Kingdom -

Date Institution name Country Title
2014 - 2017 Loughborough University United Kingdom PhD
2012 - 2013 Loughborough University United Kingdom MSc Marketing and Management
2006 - 2010 University of Bath United Kingdom BSs Sport and Exercise Science

Year Citation
2025 Fuller, R., O'Halloran, P., Randle, E., Nicholson, M., Stocchi, L., Staley, K., & Donaldson, A. (2025). Mental availability: a missing link for physical activity promotion?. International Journal Of Advertising, online, 1-29.
DOI
2023 Fuller, R., Hogan, S., & Pervan, S. (2023). How important is the in-store environment for new brands?. International Journal of Market Research, 66(1), 91-114.
DOI
2023 Le, Q. H., Fuller, R., Hoang, T. H., & Nguyen, N. (2023). Branding in higher education: a bibliometric analysis and research agenda. Journal of Marketing for Higher Education, online(3), 1-24.
DOI Scopus3 WoS1
2023 Fuller, R., Stocchi, L., Gruber, T., & Romaniuk, J. (2023). Advancing the understanding of the pre-purchase stage of the customer journey for service brands. European Journal Of Marketing, 57(2), 360-386.
DOI
2022 Fuller, R., Pervan, S., Kunstler, B., & Merolli, M. (2022). Service provider hesitation in credence services: the importance of customer expectations?. Services Marketing Quarterly, 43(4), 504-519.
DOI
2021 Stocchi, L., Wright, M., & Fuller, R. (2021). The impact of autobiographical memory on brand retrieval and purchase intention. Journal Of Consumer Behaviour, 20(5), 1140-1152.
DOI
2020 Stocchi, L., Ludwichowska, G., Fuller, R., & Gregoric, A. (2020). Customer-based brand equity for branded apps: a simple research framework. Journal of Marketing Communications, 27(5), 534-563.
DOI
2019 Kunstler, B., Fuller, R., Pervan, S., & Merolli, M. (2019). Australian adults expect physiotherapists to provide physical activity advice: a survey. Journal of Physiotherapy, 65(4), 230-236.
DOI
2017 Stocchi, L., & Fuller, R. (2017). A comparison of brand equity strength across consumer segments and markets. Journal of Product and Brand Management, 26(5), 453-468.
DOI
2017 Stocchi, L., Pare, V., Fuller, R., & Wright, M. (2017). The natural monopoly effect in brand image associations. Australasian Marketing Journal, 25(4), 309-316.
DOI

Date Role Research Topic Program Degree Type Student Load Student Name
2024 Co-Supervisor - Doctor of Philosophy Doctorate Full Time Ms Imogen Claire Barratt Lee

Date Role Committee Institution Country
2023 - ongoing - University of South Australia Low Risk ethics committee University of South Australia Australia

Date Role Editorial Board Name Institution Country
2024 - ongoing Associate Editor International Journal of Advertising University of South Australia United States
2024 - ongoing Board Member International Journal of Marketing Research University of South Australia United Kingdom

Connect With Me

External Profiles

Other Links